Search results for: brand

Cream Cheese Crisis Becomes An Opportunity For Kraft’s Philadelphia Brand

Seems I’m Not The Only Consumer Who Can’t Live Without Philadelphia Cream Cheese Schmeared By Availability Issues  Credit: Kraft Heinz Tom Madden,  Founder & CEO, TransMedia Group As a PR and marketing aficionado, I have to salute Kraft Heinz for not letting a cream cheese crisis go to waste.   I applaud Kraft Heinz for its “Spread…

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Marc Roberts On Building a Community Around a Brand

  With the evolving expectations in terms of customer experience from brands by consumers, companies have to look into developing deeper and more meaningful relationships with their target audience. Some of the main decision-making factors in the last year that were even more popularized by the pandemic were social justice, inclusion, diversity, and sustainability. Now,…

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Miami’s Marc Roberts on Ways To Create Newsworthy Content for Brands

  When it comes to creating newsworthy content for brands, there are five different elements. Incorporating each one into a story results in any brand being able to create newsworthy content that’s going to get media coverage, whether from local or national outlets.  Story Impact The first element of newsworthy pieces of content is the…

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Evins Communications Rebrands And Launches Innovative Evins PR+ Paradigm

CommPRO Editorial Staff Evins Communications (“Evins”), a distinguished, award-winning marketing communications and public relations firm unveiled Evins PR+, a new business-focused public relations model which is the centerpiece of the Agency’s rebranding and repositioning. Evins PR+ provides a competitive advantage for clients by using insight-driven marketing communications strategies focused on achieving tangible and measurable business goals. Making…

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Intrado Digital Media Announces Rebrand to Notified

CommPRO Editorial Staff Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced today it is rebranding its Digital Media business to Notified®. The rebrand will provide Digital Media with a unique market identity, representative of its full solution suite. As the world’s only communications cloud for events, public relations, and investor relations, Intrado Digital Media’s…

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Who Says Totalitarian States Are Evil? (Certainly Not The IOC, U.S. Olympic Officials, NBA,and Sports Marketing Brands)

Arthur Solomon  As SportsBusinessJournal (SBJ) wrote in its October 14-20, 2019, issue, the National Basketball Association’s (NBA) China crisis was not the first time an American sports entity had to apologize for comments backing a totalitarian regime’s laws, instead of standing up for American values. The lede of the article recalled that “Scott Blackmum, then…

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Four Behaviors of a Peacemaking Brand

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   In one of my favorite commercials, Liberty Mutual spotlighted acts of kindness that inspired others to pay the good deeds forward.  Most people want a kinder, gentler world, but in a society awash in antagonism, how many of us think seriously…

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Social Audio Branding

Requires Sound Strategy     Eric Seay,Co-Founder & CXO, Audio UX If you haven’t heard, audio is going social. While music streaming services and social networking apps have co-existed before, there hasn’t been a single platform to sync them until now. Social audio apps like Clubhouse offer a revolutionary way to tune in to global conversations…

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How LifeWorks Rebranded Itself During COVID-19

  Get practical, helpful insights from a pandemic-era corporate rebrand case study. Robby Brumberg, Ragan Communications A corporate rebrand is never easy. Try doing that during a global pandemic. LifeWorks, the global well-being solutions business formerly known as Morneau Shepell, faced this issue during the past year. Rod Cumming, LifeWork’s VP of global corporate and…

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3 Challenges Specific To Promoting Your Brands + How To Combat Them

  Donna Maurer Promoting your brand involves undergoing complex marketing strategies and tactics. Generating new prospects through practical methods and retaining clients to ensure customers’ loyalty are challenging aspects to tackle. Here are some of the specific challenges of promoting your business and how you can combat them. CHALLENGE 1: THE COMPETITION Chances are, no…

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Importance of Storytelling in Brand Marketing

Ronn Torossian, CEO, 5WPR Alexei Orlov of MTM says that Telling a story expresses what drives a brand’s mission. They are  an essential tool for a brand that enables businesses to differentiate themselves. One-way flow of conversation from a business to the customer is no longer adequate. Conversation is necessary, hence compelling stories are necessary. Story is…

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How to Create or Build a Brand That Lasts

Wendy Glavin, Founder & CEO, Wendy Glavin Agency I always dreamed of becoming an attorney or actress, but things didn’t quite work out that way. After majoring in acting, my professors said I was too dramatic. As for law school, my prosecutor dad felt I was more of an advocate. My parents said I could only…

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UGC Could Be Your Key to Building a More Authentic and Trusted Brand

Joy Knowles, Marketing Content Strategist at Agility PR Solutions It’s no secret that when your customers trust your brand, good things follow. From being more willing to pay higher prices to sharing on social, trust breeds positive action. Edelman’s 2020 Trust Barometer Special Report found that 78 percent of respondents who have high trust in…

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Building an eCommerce Brand – 5 Crucial Steps

CommPRO Editorial Staff For any budding entrepreneur or hardened businessperson (or, of course, anyone in between) a keen interest in building an eCommerce brand needs no justification.  We are, by now, all incredibly aware of the near-endless scope an online store offers for development and return on investment. The internet has taken on an even…

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Brand Identity Creates Brand Loyalty

Having an Online and Offline Brand Identity is an Essential Part of Gaining Life-long Customers and Brand Loyalty Ronn Torossian, CEO, 5WPR By making regular, consistent content aligned with company values and goals, brands can cultivate targeted audiences who want to know more. Posting positive customer success stories, showing industry knowledge, and proving the effectiveness…

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Could Instagram Help you to Grow your Brand?

CommPRO Editorial Staff  As the high street and traditional retail changes due to the pandemic, ecommerce is increasingly becoming important for businesses. Even companies that still sell most of their products through land-based shops require an internet presence these days.  One of the best and least expensive ways to build brand awareness is through social…

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