Search results for: brand

The Top Employer Branding Mistakes — and How to Fix Them

    Simply using the right words and images won’t cut it anymore. Allison Carter Finding the perfect candidate for an open role is never easy, but it’s even trickier in today’s tight labor market. To compete for top talent, organizations need a top employer branding strategy to go with it. This may sound easy.…

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Brands: Stop Thinking About Your NFT Strategy

To paraphrase James Carville from 1992 “It’s the Wallet stupid”. Brian Wallace, Chief Marketing Officer, Vatom Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?” My response is always: “What is your objective?” If your…

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Communications and Marketing Agency FrazierHeiby Rebrands as Slide Nine New Leadership, Rapid Expansion Gives Way to Next Chapter for the Business

CommPRO Editorial Staff Two and a half years and one global pandemic after an ownership transition, Columbus, Ohio-based communications and marketing agency, FrazierHeiby, has a new brand. As of today, the firm will be known as Slide Nine Agency, a name reflective of the company’s culture and inspired by direct client feedback.  Industry News  …

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Wells Fargo Names Amy Bonitatibus as Chief Communications and Brand Officer

CommPRO Editorial Staff Wells Fargo & Company (NYSE: WFC) announced today that Amy Bonitatibus has been named Chief Communications and Brand Officer, effective Sept. 12, 2022. Bonitatibus will report to Bill Daley, vice chairman of Public Affairs. Bonitatibus joins Wells Fargo from Chase, the retail arm of JPMorgan Chase, where she served as Chief Communications…

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SEO For Branding: How To Boost Branded Traffic?

Frank Hamilton, Blogger Are you blundering to create a digital presence for your brand? Are you searching for routes to make your brand more visible on the internet? If so, then read on! Today’s search engines are more discerning than ever before. Even if you have a stellar product, it’s challenging to rank high in…

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How Brands Can Reach Generation Z (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over…

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The 3 Ways To Build Brand Recognition On A Budget

CommPRO Editorial Staff These days branding is so important that it is something that individuals should be doing for themselves and not just companies. Whether you are looking to do personal branding or are looking to make a name for your small business, it can get expensive. It is essential to find a way to…

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How Helping Employees Commute to Work Enhances Your Employer Brand

Rising gas prices and inflation costs can make returning to the office much more expensive for employees who drive to work. You can help. Emma Atkinson, Ragan Communications For employees who are returning to the office, the rising cost of a commute to a physical workplace has become a growing concern. Gasoline prices in the…

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Native Video Advertising: How to Make Your Brand More Engaging

Commentary… Brian Wallace, Founder & President, NowSourcing  When most people think of advertising, they think of TV commercials. But in today’s digital world, there are a variety of different ways to reach your target audience.  One such way is through native video advertising. Native video ads can be extremely engaging for your customers, and it can…

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How a Rebrand Can Change Internal Behavior, According to This CCO

  Learn how the U.S. Chamber of Commerce’s Michelle Russo used storytelling to spearhead the institution’s first major rebrand in half a century. Justin Joffe, Ragan Communications It’s hard to tell a successful story about your organization when audiences still have larger questions about your mission and purpose. At these junctures, a carefully considered rebrand…

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Working in PR for Metaverse Brands

Mike Paffman, CEO, VIRGO PR The metaverse is a place where the physical and digital worlds turn into one, and where people can work, socialize, and play in a brand new digital reality. A number of brands, such as Gucci, Meta, Warner Bros, Balenciaga, and more, have already expanded their reach into these virtual spaces through…

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Brands and the Metaverse

Mike Paffman, CEO, VIRGO PR By now, practically everyone has heard about the Metaverse, since it’s not easy to avoid the news. In fact, in the last few months, there have been thousands of articles discussing it, while companies like Facebook, NVIDIA, Epic Games, Unity, and Fortnite have all joined in on the trend. Mark Zuckerberg is…

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Cream Cheese Crisis Becomes An Opportunity For Kraft’s Philadelphia Brand

Seems I’m Not The Only Consumer Who Can’t Live Without Philadelphia Cream Cheese Schmeared By Availability Issues  Credit: Kraft Heinz Tom Madden,  Founder & CEO, TransMedia Group As a PR and marketing aficionado, I have to salute Kraft Heinz for not letting a cream cheese crisis go to waste.   I applaud Kraft Heinz for its “Spread…

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Marc Roberts On Building a Community Around a Brand

  With the evolving expectations in terms of customer experience from brands by consumers, companies have to look into developing deeper and more meaningful relationships with their target audience. Some of the main decision-making factors in the last year that were even more popularized by the pandemic were social justice, inclusion, diversity, and sustainability. Now,…

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Miami’s Marc Roberts on Ways To Create Newsworthy Content for Brands

  When it comes to creating newsworthy content for brands, there are five different elements. Incorporating each one into a story results in any brand being able to create newsworthy content that’s going to get media coverage, whether from local or national outlets.  Story Impact The first element of newsworthy pieces of content is the…

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Evins Communications Rebrands And Launches Innovative Evins PR+ Paradigm

CommPRO Editorial Staff Evins Communications (“Evins”), a distinguished, award-winning marketing communications and public relations firm unveiled Evins PR+, a new business-focused public relations model which is the centerpiece of the Agency’s rebranding and repositioning. Evins PR+ provides a competitive advantage for clients by using insight-driven marketing communications strategies focused on achieving tangible and measurable business goals. Making…

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