Search results for: brand

3 Challenges Specific To Promoting Your Brands + How To Combat Them

  Donna Maurer Promoting your brand involves undergoing complex marketing strategies and tactics. Generating new prospects through practical methods and retaining clients to ensure customers’ loyalty are challenging aspects to tackle. Here are some of the specific challenges of promoting your business and how you can combat them. CHALLENGE 1: THE COMPETITION Chances are, no…

Read More

Importance of Storytelling in Brand Marketing

Ronn Torossian, CEO, 5WPR Alexei Orlov of MTM says that Telling a story expresses what drives a brand’s mission. They are  an essential tool for a brand that enables businesses to differentiate themselves. One-way flow of conversation from a business to the customer is no longer adequate. Conversation is necessary, hence compelling stories are necessary. Story is…

Read More

How to Create or Build a Brand That Lasts

Wendy Glavin, Founder & CEO, Wendy Glavin Agency I always dreamed of becoming an attorney or actress, but things didn’t quite work out that way. After majoring in acting, my professors said I was too dramatic. As for law school, my prosecutor dad felt I was more of an advocate. My parents said I could only…

Read More

UGC Could Be Your Key to Building a More Authentic and Trusted Brand

Joy Knowles, Marketing Content Strategist at Agility PR Solutions It’s no secret that when your customers trust your brand, good things follow. From being more willing to pay higher prices to sharing on social, trust breeds positive action. Edelman’s 2020 Trust Barometer Special Report found that 78 percent of respondents who have high trust in…

Read More

Building an eCommerce Brand – 5 Crucial Steps

CommPRO Editorial Staff For any budding entrepreneur or hardened businessperson (or, of course, anyone in between) a keen interest in building an eCommerce brand needs no justification.  We are, by now, all incredibly aware of the near-endless scope an online store offers for development and return on investment. The internet has taken on an even…

Read More

Brand Identity Creates Brand Loyalty

Having an Online and Offline Brand Identity is an Essential Part of Gaining Life-long Customers and Brand Loyalty Ronn Torossian, CEO, 5WPR By making regular, consistent content aligned with company values and goals, brands can cultivate targeted audiences who want to know more. Posting positive customer success stories, showing industry knowledge, and proving the effectiveness…

Read More

Could Instagram Help you to Grow your Brand?

CommPRO Editorial Staff  As the high street and traditional retail changes due to the pandemic, ecommerce is increasingly becoming important for businesses. Even companies that still sell most of their products through land-based shops require an internet presence these days.  One of the best and least expensive ways to build brand awareness is through social…

Read More

Havas PR Middle East Rebrands as Red Havas Middle East

Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East  CommPRO Editorial Staff  Havas PR Middle East, the Dubai-based agency distinguished by its leadership across luxury, lifestyle and corporate communications, will now be named Red Havas Middle East. The rebrand signals the agency’s entry into Red Havas’ global micro-network of Merged Media agencies,…

Read More

The Growing Threat of Deepfakes to Brand and Executive Reputation

Alex Romero, COO, Constella Intelligence Fake viral videos, images, and audio clips that appear indiscernibly real are catching public attention in a myriad of ways, as bad actors look to intentionally damage reputations or impersonate key individuals to obtain sensitive data or influence public opinion. Known as a “deepfake,” a portmanteau of “deep learning” and…

Read More

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Dan Brahmy, Co-founder and CEO, Cyabra News travels fast. Fake news travels faster. Today, brands’ options are nearly limitless when it comes to communicating with their audiences. And in turn, consumers possess unprecedented access to companies and their leadership. Though most brands engage in some form of media listening, savvy communications professionals understand the value…

Read More

2021 Digital Brand Voice: Speak Up, Stand Out

Brittany C. Harris, Senior Manager, Digital, FrazierHeiby  The usual thing to do at the start of the year is to highlight the social trends to watch for in 2021. You’ll likely come across articles that talk about the newest social media platforms, the increased use of video and recommendations to jump on the TikTok or…

Read More

Grow Through A Branding Process: Decode Your Value to Reveal Your True Potential

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside…

Read More

Tune Your Brand Voice

Jill Kurtz, Owner, Kurtz Digital Strategy As a marketer, you nurture the voice of your brand. Brands with a consistent voice that resonates with the target audience will achieve the most success. Sadly, the majority of brands don’t have a clear and consistent voice. Messages conflict. Themes are mixed. You lose the audience because they can’t…

Read More

The Gap, Chevy Volt & SlimFast: Fading Consumer Brands Who Need Better PR

  Ronn Torossian, CEO, 5WPR  If there’s anything absolutely true about technology and consumer tastes is that these ‘demand factors’ evolve. Nothing is static, trends come and go, and new products are always working to phase out old household names, motivated by the whims of the market and the ingenuity of the industry power players.…

Read More

Brand Preferences With Younger Generations

Ronn Torossian, CEO, 5WPR  The marketing landscape is constantly shifting and changing, the same way that the customer’s needs and wants are shifting according to the current trends. The biggest trend in the past few months, especially with the younger generations, specifically with teens, has been TikTok, which skyrocketed in popularity this year.  The platform…

Read More