Search results for: boomers

How the Millennial Exodus Affects Company Culture

  Technology, combined with the pandemic, has led to more companies embracing the possibility of remote work, raising interesting questions about managing millennials in the workplace – and even whether a workplace is still required. While this trend is attracting many different people, Millennials are embracing remote work with enthusiasm. They’re digital natives, it appeals to…

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Should Social Media Influence Have an Age Limit?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents.  Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like…

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Fixing the Disconnected World of Healthcare Payments (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing During COVID-19, collecting payments and going to the doctor has become increasingly complex.  When it comes to healthcare, most Americans want price estimates upfront;  84% of Millennials and Gen Z and 65% of Baby Boomers want these price estimates, yet only half are accurate.  Many Americans struggle with unexpected medical…

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The Day That Ended Camelot

Editor’s Note: Photo from the archives of the Museum of Public Relations     Of all the newspapers in the Museum of PR’s newspaper collection, the most requested issue is this New York Times  from 57 years ago.  The Museum’s newspaper collection goes back to the early 1800s, and visitors find it fascinating to see what made…

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Will You Become a Connected and Boundless Leader? 

Deanna Brown Today I watched a virtual graduation. It was held in an outdoor area with all of the protocols in place to maintain physical distance while finding ways to increase the “connection” we all crave. The thoughts that swam in my mind took me back decades to when I received my diploma. At that…

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Change is Inevitable. Growth is Optional.

  Ronn Torossian, CEO, 5WPR When American author, pastor and motivational speaker John Maxwell posted this quote four years ago, he was referring to personal growth. Little did he realize then that the current pandemic would cause CMOs to resurrect and consider his message in planning their post-COVID-19 marketing and digital PR strategy. Many observers are reporting…

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Knowing The Generations

  Ronn Torossian, CEO & Founder, 5WPR Add to the list of challenges facing marketers today, the diverse and varied interests and values of our different generations. Data analytics and technology marketing company Merkle surveyed over a thousand consumers from these groups late last year and this is what they learned. Baby Boomers The boomers,…

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We Need Physical Distance, Not Social Distance 

Carol Kinsey Goman, Ph.D. Work from home, don’t meet in person – or if you must get together, keep your social distance! As we increase our efforts to fend off the spread of the COVID-19, we need to watch that we aren’t worsening another threat to public health: loneliness. The “loneliness epidemic” has seen rates double…

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Standing Out Among the Election Crowd

Hamed Wardak, Entrepreneur With all the publicity and hoopla among candidates for office, how does a brand stand out in the crowd? As if the democratic presidential primary didn’t create enough chaos in the marketplace, the recent impeachment proceedings and subsequent fallout from publicity over it have created enough pandemonium to divert attention away from…

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“People Leave Managers, Not Companies”

Hamed Wardak, Entrepreneur That’s the title of a chapter in a 2015 book by leadership trainer and author Victor Lipman. With boomers retiring or preparing for retirement, more and more of today’s workforce is comprised of younger millennials and Gen Xers who have different defined values. Add to that, polling firm Gallup’s study of more…

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Hamed Wardak On The Age of ABMs

    People born between 1928 and 1964, known as the Silent Generation and Baby Boomers, likely identify ABMs with anti-ballistic missiles designed to intercept enemy rockets before they hit their designated targets. Their origin dates back to World War II.  Now in 2020, how times have changed.  Today, ABM stands for account-based marketing. It’s…

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Hamed Wardak Commentary On Twitter and Others

“Let’s be honest here. Twitter, for me, is 90 percent a marketing tool.” So said Ricky Gervais, English comedian, musician and writer.  In support of his remarks, a study by Twitter and @Annalect, a marketing strategy firm, revealed that almost 40% of users made purchases as a direct result of a tweet “from an influencer.”…

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Changing Role of the PR Firm CEO

Art Stevens, Managing Partner, The Stevens Group Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices. The Greek philosopher Heraclitus is often credited with penning the notion that nothing is permanent except change. In the last decade and a half, the public relations industry…

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Instead of a New Year’s Resolution Discover Your Life Purpose!

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  Instead of making yet another New Year’s resolution, which statistics sadly indicate an 80 percent failure rate, think about what is most important for you to accomplish in life and articulate that in a succinct statement of purpose.  Discovering and living your purpose is the single,…

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HUNTER: 2019 Food News Study

  Since 2003, HUNTER, one of the country’s leading food and beverage public relations and marketing communications agencies, has commissioned a study annually to identify the top food news stories according to the opinions of Americans. This annual study not only helps to identify which stories are capturing the most attention but also measures their…

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Employees as Marketers: Thoughts From 5WPR Founder

Ronn Torossian, CEO, 5WPR  Employees as marketers? Who would have thought?   Ever go out for a bite and encounter a server whom you know right off the bat hates where she works?  What does that tell you about the company’s culture?  Would you consider working there or collaborating with them? Today’s generation of workers is…

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WorldPride 2019: An Inclusive Approach to Travel Marketing

Jamie Scalici, Account Director, Public Relations, Mower The historic WorldPride 2019 in New York City marked the celebration’s first time in the U.S. Spanning the entire month of June, the largest Pride celebration in the world had hospitality brands across the country rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and…

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Loss of Innovation, Not Automation, is Hurting US Manufacturing

  Webinar Overview Since 2008, the total number of patents filed by US-based companies has fallen below 50% of all patents filed in the country. 75% of manufacturers report a severe to moderate shortage of workers and 93% of manufacturers are predicting future talent shortages due to retiring Baby Boomers. Healthcare costs, tariffs, unions, government…

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Re-imagining Your Career Past 50

Brian Wallace, Founder & President, NowSourcing Keeping your career moving forward after 50 can be tough – just ask the four out of five Baby Boomers who expect to keep working even well past retirement age. Though age-discriminatory practices in the workplace are prohibited by law, 60% of workers and professionals age 45 and up…

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What Does “Truth on Trial” Mean to You?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…

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