Search results for: blogging

Avoid these Four Blogging Mistakes

Jill Kurtz, Owner, Kurtz Digital Strategy A great way to consistently publish great content that boosts your SEO and affirms your expertise is to have a blog. Each blog post is an opportunity to provide value to your target audience, drive traffic to your website, and to share your expertise. To make sure your blog…

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Highlights from the State of Blogging in 2017 Survey

By Frank Strong, Founder & President of Sword and the Script Media It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group. That’s one surprising conclusion I drew…

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Gary Vaynerchuk: The One Thing Gurus Always Get Wrong About Blogging

By Gary Vaynerchuk Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those aren’t blogs”. Actually, they are. Any social media platform can be treated like a blog because that is where people are listening. Currently, many “marketing…

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How To Get Started Blogging: 6 Tips

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing I’m a big believer in blogging for your business. Blogging has many advantages, such as: It’s a form of content marketing helping to show potential customers that you are an authority in your field. Blogging on a regular basis adds new content to your…

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5 Blogging Don’ts

Blogging for your brand can be daunting — regardless of whether it’s your first or thousandth blog post. We all want to do our best at representing our brands and inspiring our audience to take action. Confession time: Whenever I sit down to start a new post, my mind is momentarily paralyzed. Every time. When this happens, I fill up my oversized…

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5 Essential Tips To Corporate Blog Success

Charles Dearing Corporate blogs can certainly be tricky. There’s a fine line in the corporate blogging space that separates spammy content from actionable, high-quality content. But every corporation absolutely needs a blog. And it needs to be enticing to your company’s target audience. Did you know that company’s that post at least 15 blogs per…

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QR Codes get a New Life as COVID-19 Recovery Spurs Contactless Payments

Justin Osborne COVID-19 increased the need of many businesses and people to have alternative payment methods. The rise in technological discoveries has paved the way for this to be possible. Many businesses are now tapping on to the use of QR code technology as a mechanism of surviving the slowdown in the global market.  This is because…

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When You’re the Only Woman in the Room: Lessons from the First Female CCO

Free Virtual Event: On-Demand Video REGISTER Event Overview   Join a unique panel discussion exploring the rise of women in PR, focusing on the life and career of Marilyn Laurie, the nation’s first woman CCO. The panel will feature Dick Martin, author of “Marilyn: A Woman in Charge,” (to be published in September); Prof. Karen…

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Start Your Online Marketing Strategy with the Right Questions

Jill Kurtz, Owner, Kurtz Digital Strategy Your marketing plans may have experienced a lot of disruption lately. it’s time to reinvigorate your online marketing. Whether you are just starting or refreshing your plan, begin by asking yourself questions. Question 1: What’s my goal? What do you want to accomplish online? Do you want more leads? Do you want…

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How To Find Local Customers with Twitter

Frank Hamilton, Editor, Online Writers Rating Social media presents you with the opportunity to identify with the right target audience for your business or brand. There are several tools and devices so that you always meet the specific targets every time. From the safety and comfort of the internet and social media, you can study…

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Newsmax Called On to Change “Misleading” Ads

Hamed Wardak, Entrepreneur A popular online political website, Newsmax, has been called to account by the Federal Deposit Insurance Company to “issue a correction” and to “stop publishing” ads with what the FDIC calls “false claims” being made by a specific precious metals trader, which advertises through Newsmax media properties. In the statement, the FDIC…

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Types of Digital Media

Ronn Torossian, CEO, 5WPR People spend an average of seven hours a day on the internet using digital media, this according to mentor-led data analytics and science educational company Springboard. While the history of digital media goes back to the 1980’s  with those handheld video games, look at all the options today where just about…

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If Everyone Is Moving Forward Together, Then Success Takes Care of Itself

  Hamed Wardak, Philanthropist When Henry Ford uttered those words, little did he know that automation would not only replace some jobs at Ford Motors, but also a growing list of other companies.  Among the latest automated items are shopping carts which Canadian retailer Sobeys recently announced for all 1,500 of its locations.  These smart…

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Hamed Wardak On Why People May No Longer Talk To Each Other

  “I don’t think people are going to talk in the future.  They’re going to communicate through eye contact, body language, emojis, signs,” said rapper Kanye West.  While his comments may not arouse as much controversy as some of his other actions or statements, these signs of the digital kind do matter to marketers. A…

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Qualities Of Leaders

Hamed Wardak, Entrepreneur  There have been plenty of big changes happening in the world of business lately. This means that to stay on top of the game, companies and the leaders need to constantly change and evolve. Communication Skills  First and foremost, one of the key skills that any leader should have – especially a…

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Hamed Wardak On The Need To Change

  Those dark words were popularized by business journalist and author Alan Deutschman in his 2007 book of the same name.  The message then was the same as it is now, except probably even stronger today.  Companies must indeed adapt or perish. Billionaire investor Warren  Buffett probably said it best, “In a chronically leaking boat,…

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7 Reasons Why You Should Be Using Facebook Ads As Part Of Your Marketing Strategy

Frank Hamilton, Translator, TheWordPoint It is no doubt that Facebook is the most popular social media network out there, even though new social media platforms spring up frequently, Facebook still tops them all. Facebook has gone beyond chatting, liking pictures and commenting. New features such as Facebook advertising has seen rapid growth over the years,…

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The Top Digital Marketing Skills for PR Professionals

Mary Pike, Freelance Reporter & Writer The old and new come crashing together when it comes to navigating the world of public relations. The main job is still to get your clients mentioned in the media, but the methods to do so have changed. Social media, messaging apps, and mobile devices have altered how people…

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Boosting Traffic to Your Podcast

Ronn Torossian, CEO, 5WPR  Podcasts are a tool often overlooked in a brand’s digital marketing strategies in lieu of standard blogging or social media approaches. The numbers, however, paint a promising picture: since 2012, the popularity of podcasts has been steadily increasing, with the percentage of Americans who listen to one podcast or more per…

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The Secret Behind Advancing Your Career

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Daily, I’m asked, “How did you learn blockchain?” Or, cryptocurrency? Or, artificial intelligence? Or, financial technology, and the list goes on. The answer is simple. I buy books, read, and do research. Instead of just retweeting, sharing or posting, I follow editors, industry leaders, people in other professions…

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