Search results for: black lives matter

Black History Month: A Time to Walk the Black Lives Matter Talk?

  Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Think for a moment about the questions below: Did your company/agency issue a statement or post support for Black Lives Matter?  Do you plan to attend a Black History Month event?   Do you plan to use Black History Month as an opportunity to discuss the contributions of…

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An Inspirational Educational Journey Honoring Black History Month

Wendy Glavin, Founder & CEO, Wendy Glavin Agency On Thursday, February 1, 2018, I attended, “Celebrating Black PR History” at Joseph I. Lubin House in New York City. Dr. Rochelle Ford, Chair, Public Relations Department, S.I. Newhouse School of Public Relations at Syracuse University welcomed guests and esteemed speakers, Keynote Kenneth B. Morris, Jr. Co-Founder and President…

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Getting Honest About Brands: Why Artisanal is the New Black

By Dwayne Flinchum, President & Founder, IridiumGroup The corporate social responsibility game has come a long way in recent years. CSR is no longer relegated to cause marketing relationships or a feel-good commitment to sponsor a local 5K run for a charitable partner. In recent years, top-performing brands have recognized and capitalized on tremendous growth opportunities…

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4 Lessons Learned from “For Immediate Release”

Ronn Torossian, CEO, 5WPR  In the last 10 years since For Immediate Release was originally published, the communications industry has experienced an incredible shift in best practices and ways to communicate. These changes are impacted by ongoing current events that change not only the ways businesses and brands function but also how consumers respond and react.  What are…

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Turning ‘Unity’ Into a Success Metric

Hal Bienstock, Managing Director, and Philippa Ushio, SVP, Prosek Partners During the early days of the Biden administration, the word heard most often in our political discourse is “unity.” Many are calling for it; others say it’s not possible just yet.  But divisions don’t only exist on Capitol Hill. Most every workplace has its share…

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It’s Time to Push for More Meaningful DE&I Progress in 2021

McKinsey argues it’s time for a new approach toward building racial equity, but what might that look like? Read on for fresh ideas to turn good intentions into genuine inclusion.      Robby Brumberg Fortune 1000 companies committed $66 billion to combat racial inequity in 2020. Will it make any difference? Is 2021 the year…

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Using Research to Counteract Executive Emotion

Mark Weiner, Chief Insights Officer, Cognitio Insights For some in the financial services sector the phenomena of GameStop represented an existential threat.  For others, it presented an opportunity to comment and take a position.  Unforeseen events like these are only accelerating: Black Lives Matter and the Capitol Insurrection commanded explosive and widespread notoriety.  In response, courageous…

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Coca-Cola Steps Right into a Racism Debacle

Sally Falkow, APR One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act.  Witness the Coca…

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Corporate Social Credibility & Reputation Management – Peter Stanton Shares Lessons From a Tumultuous Year 

How have events over the last year, including the Black Lives Matter movement, the election, and the deadly Capitol Hill riots impacted ways in which companies need to think about corporate reputations and the profile of their CEOs? Peter Stanton, CEO of Stanton Communications, provides considered perspective in this short (7 minute) CommunicationsMatch™ Communicators-to-Communicators video.…

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GOP Impeachment Debate Speeches: Ignoring The History, The Facts And The Crime

Author’s Note: This is the 17th in a series of occasional political columns that I’ll be writing for CommPRO.biz  until Inauguration Day, January 20. Previously, I wrote 17 political columns leading up to Election Day. FYI: My first public relations job was with a political firm, where I worked on local, statewide and presidential campaigns. In this column…

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American Exceptionalism: 2020 Didn’t Have to Be This Way

Helio Fred Garcia The first American case of COVID-19 was diagnosed on January 20, 2020.  Exactly one year later Joe Biden will be sworn in as the 46th President of the United States. What happened in the United States in between is different from what happened in other developed countries.  Twenty million Americans contracted COVID-19…

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OP Ed: Winning The Presidential Battle, But Losing The Election War

Democrats Must Change Their Tactics And Messaging To Appeal to More Americans Or Risk Becoming A Minority (No Pun Intended) Party (Author’s Note: This is the seventh in a series of occasional political columns that I’ll be writing for CommPRO.biz until Inauguration Day, January 20. Previously, I wrote 17 political columns leading up to Election Day. FYI…

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9 Communications Predictions for 2021

Be prepared for a year of digital domination, concrete DE&I action, and livestreamed events.     Dorothy Crenshaw, CEO, Crenshaw Communications 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us…

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I’m Not the Crisis Insider: A Q&A with PRNEWS’ Seth Arenstein

Loretta Prencipe, VP at RH Strategic Communications  Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and…

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How to Stop Negative Political Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one.  So, why do political ads routinely take aim at their opponents?  As a battleground state resident, I’ve already witnessed an unprecedented barrage…

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How Nonprofit Organizations Can Generate Profit Online

Now money isn’t why any nonprofit gets into it, and yes technically a nonprofit cannot make a profit, it’s in the name. However, we can make money to be best used to further the causes of the organization. Success will only be achieved by treating the running of the operation with the same professionalism and…

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The Convention Errors

(Author’s Note: Even though the 2020 presidential campaign began on January 20, 2017, the day President Trump was sworn in, traditionally the campaigns begin after Labor Day. So between now and Election Day, November 3, on this web site, I’ll be writing a series of political columns. The first has to do with the Democratic…

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