Search results for: baby boomers

Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

The Lusitania Sinks Again

The Lusitania Sinks Again

“Is there anything more beautiful in the world than to sit before an open window and enjoy nature, to listen to the birds singing, feel the sun on your cheeks and have a darling boy in your arms?” – Anne Frank, from her diary, April 19, 1944, three months before the family was arrested As…

Should Social Media Influence Have an Age Limit?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like…

Fixing the Disconnected World of Healthcare Payments (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing During COVID-19, collecting payments and going to the doctor has become increasingly complex. When it comes to healthcare, most Americans want price estimates upfront; 84% of Millennials and Gen Z and 65% of Baby Boomers want these price estimates, yet only half are accurate. Many Americans struggle with unexpected medical…

The Day That Ended Camelot

Editor’s Note: Photo from the archives of the Museum of Public Relations Of all the newspapers in the Museum of PR’s newspaper collection, the most requested issue is this New York Times from 57 years ago. The Museum’s newspaper collection goes back to the early 1800s, and visitors find it fascinating to see what made…

We Need Physical Distance, Not Social Distance

Carol Kinsey Goman, Ph.D. Work from home, don’t meet in person – or if you must get together, keep your social distance! As we increase our efforts to fend off the spread of the COVID-19, we need to watch that we aren’t worsening another threat to public health: loneliness. The “loneliness epidemic” has seen rates double…

Hamed Wardak On The Age of ABMs

Hamed Wardak On The Age of ABMs - commentary

People born between 1928 and 1964, known as the Silent Generation and Baby Boomers, likely identify ABMs with anti-ballistic missiles designed to intercept enemy rockets before they hit their designated targets. Their origin dates back to World War II. Now in 2020, how times have changed. Today, ABM stands for account-based marketing. It’s…

Changing Role of the PR Firm CEO

Art Stevens, Managing Partner, The Stevens Group Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices. The Greek philosopher Heraclitus is often credited with penning the notion that nothing is permanent except change. In the last decade and a half, the public relations industry…

HUNTER: 2019 Food News Study

Hunter 2019 Food News Study

Since 2003, HUNTER, one of the country’s leading food and beverage public relations and marketing communications agencies, has commissioned a study annually to identify the top food news stories according to the opinions of Americans. This annual study not only helps to identify which stories are capturing the most attention but also measures their…

WorldPride 2019: An Inclusive Approach to Travel Marketing

Jamie Scalici, Account Director, Public Relations, Mower

Jamie Scalici, Account Director, Public Relations, Mower The historic WorldPride 2019 in New York City marked the celebration’s first time in the U.S. Spanning the entire month of June, the largest Pride celebration in the world had hospitality brands across the country rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and…

Loss of Innovation, Not Automation, is Hurting US Manufacturing

Webinar Overview Since 2008, the total number of patents filed by US-based companies has fallen below 50% of all patents filed in the country. 75% of manufacturers report a severe to moderate shortage of workers and 93% of manufacturers are predicting future talent shortages due to retiring Baby Boomers. Healthcare costs, tariffs, unions, government…

Re-imagining Your Career Past 50

Brian Wallace

Brian Wallace, Founder & President, NowSourcing Keeping your career moving forward after 50 can be tough – just ask the four out of five Baby Boomers who expect to keep working even well past retirement age. Though age-discriminatory practices in the workplace are prohibited by law, 60% of workers and professionals age 45 and up…

Over-50 Market Worth $7.6T, Making Older Consumers a Smart Bet

CommPRO Editorial Staff Americans aged 50 and older account for 51 cents of every dollar spent in the United States and generate $7.6 trillion in annual economic activity, which makes this demographic equivalent to the world’s third-largest economy.(1) And with the 50-plus population projected to grow from 115 million in 2018 to 132 million by 2030,(2) their…

2019 Marketing Trends We Can Expect: AI, More Instagram & CoWorking is Taking Over

Alyson S. Campbell, CEO & Founder of Heart & Soul PR With each new year, we evaluate as marketers what tools are truly valuable and what isn’t really moving the needle. As we head into 2019, here are some of the key trends we can expect to influence the market: Technology will continue to have a huge…

3 Reasons Why Hiring Older Employees Is A Smart Decision

Andrew Simon, Partner, Simon Associate Management Consultants In the 2015 movie The Intern, Robert DeNiro starred as a 70-year-old widower who returns to the workforce as an under-appreciated and seemingly out-of-step intern working for a young boss played by Anne Hathaway. Initially, Hathaway’s character can’t quite relate to this baby boomer who ditched retirement out…

Survey: Advertising’s Influence on Consumers

Kristen Herhold, Writer and Marketer, Clutch Clutch, a research, ratings, and reviews firm in Washington, D.C., recently surveyed 1,030 consumers from across the U.S. and found that advertising influences 90 percent of consumers in their purchasing decisions. While advertising influences almost all consumers, some mediums are more influential than others, especially TV. TV is the…

Driving Consumer Preference: Examining How Customer Brand Loyalty Impacts Engagement

CommPRO.biz Editorial Staff A new study shows that marketers are able to drive consumer engagement with a brand by focusing on consumers’ reasons for being loyal to that brand, including their experience, convenience and payment process. In the survey, Blackhawk Network examined why consumers are loyal to brands and how that loyalty impacts their engagement…

Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

Stacey Cohen, President & CEO, Co-Communications Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on…

Effect of Age on Consumers’ Channel Preferences in Mobile Apps

A Commpro News Update A consumer study was recently done by MarketingSherpa, asking over 2,000 consumers, “How often to you disengage with marketing by doing the following?” Of the six possible answers, the biggest generational differences were seen in the “doesn’t apply to me” response by satisfied customers to the option — “delete their app…