Search results for: b2c marketing

Event Marketing Amid COVID-19 Pandemic: Can Events Survive?

Melissa Vigue, Senior Vice President, Peppercomm Billions of dollars are spent on B2B and B2C events each year and 2020 dawned no differently with the Consumer Electronics Show kicking off the year and drawing more than 175,000 attendees. Just this week, we saw the cancellation of SXSW on the heels of a petition signed by…

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Social Media Marketing is a Personal Thing

Teddy Burriss, LinkedIn Trainer & Coach According to Wikipedia, “social media marketing is the use of social media platforms and websites to promote a product or service.” Yes, I agree, brands can use social media to promote their product or services. However, this is only a small portion of the value of social media. My…

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5 Elements of a Strong Inbound Marketing Strategy

  Nick Veneris, Marketing Manager, Refersion Have you ever scrolled through a social media feed, a blog post, or maybe just your search engine results and completely ignored the advertisements? If you have, you’re not unlike a lot of consumers. In fact, 82 percent of Americans ignore online advertisements. That is because people are not online…

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4 of the Most Important Principles to Modern Marketing

  Nick Veneris, Marketing Manager, Refersion Modern marketing is an ever-evolving machine: dynamic and complex. It shows no sign of slowing down, which is why it’s essential to keep up with the principles of modern marketing. In an ever-changing industry, these four principles can help you adapt to the changes and use the evolution of…

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How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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Your Guide To Successful Inbound Marketing Techniques

Vaibhav Kakkar, CEO, Digital Web Solutions Marketers these days have to wear many hats. From understanding the ever-changing digital space to exploring ways to retain as well as attract new customers they keep experimenting with different strategies. However different their techniques may be, one thing is similar: they have to create brand awareness, retain customers,…

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B2С Social Media Marketing Mistakes

Neil Helson, Marketing Manager, Blurbpoint Media Undoubtedly, social media is still one of the most powerful digital marketing platforms around, albeit with unique marketing challenges. The trends in social media keep changing, and this change holds a real meaning when it’s about B2C businesses. That’s because in the B2C sector, customers gain an immense level…

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Why You Should Be Using Customer Reviews in Your Marketing Strategy

Michelle Nickolaisen, Content Marketer, TrustRadius As a vendor, the entire job of your marketing strategy is to persuade potential customers to give you a try (and, in many B2B cases, help those potential customers persuade decision-makers to give you a try). There’s a problem, though: most buyers don’t trust vendors, and in fact, actively look…

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6 Major Differences Between B2C and B2B Sales Strategies

Dan Sincavage, Co-Founder & Chief Strategy Officer, Tenfold One of the most crucial aspects of your work as sales manager is to come up with an on-target sales strategy. Your B2B B2C strategy is a make or break. You may have the best talkers, presenters and deal makers in your team. (Heck, you may have…

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10 Ways to Evaluate Text Message Marketing Tools

What marketers need to know to choose the right solution to drive campaign results  Dan Slavin, CEO and co-founder, CodeBroker With millions of text messages read every day, SMS is a powerful and often under-utilized marketing vehicle, A staggering 90% of SMS are read within the first three seconds of being received, according to Dynmark, and 98% of…

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Are You Using Videos in Your Marketing Mix?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency We know this year is all about customer experience, and consumers and brand are inundated with content. Yet, websites are still text-heavy with little visuals. And, editors can’t keep up with thousands of press releases they receive everyday. Since consumers are more self-educated, want transparency, authenticity, and…

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Small Caps: The Benefits of Growing Your Marketing, PR, and Social Media Presence (On-Demand Recording)

Webinar Overview Small-cap companies—typically defined as publicly traded companies with market capitalizations between $300 million and $2 billion—are confronted by many challenges, including: raising capital, increasing liquidity, attracting institutional investors, boosting share price, obtaining analyst coverage and a general mistrust of the small-cap market. Typically, CEO’s of these companies have limited time and budgets, making…

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6 Things Marketing Professors Should Teach Their Students

Jake Athey, VP of Marketing, Widen Spring is the time of year when bright-eyed college grads skip into marketing departments and…get hip-checked by reality. Some people think new grads are too “entitled” or “idealistic” to succeed in companies, but I think that’s false. Rather, most grads, especially in marketing, haven’t practiced their craft. Fresh grads…

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5 Marketing Research ‘Must-Haves’ for 2017

By Victoria Schlesinger, Digital Content Manager, SmartSurvey There’s no better way to start 2017 than to take stock of emerging trends in today’s continually evolving marketplace and put some best practices in place for the year ahead. Read on to learn about 5 marketing research ‘must-haves’ that will help you meet business objectives during the year……

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Reputation Mart Launched Addressing Evolving Small Business Marketing Needs

A Commpro News Update According to reports in the online marketing industry, nearly 94% of consumers stated that they base their purchasing decisions on the recommendations and opinions of peers, as opposed to paid advertising.  This number has jumped over 4% in the past year alone.  This affects both B2B and B2C sectors, making business…

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Video Marketing Most Effective When Measured with Advanced Analytics

A Commpro News Update According to a new survey from Demand Metric, the most effective form of marketing content is video.  However, many marketers are missing out due to the fact that they aren’t properly measuring the video performance. For the third year in a row, Demand Metric and Vidyard produced “The State of Video Marketing…

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How Research Can Help Shape Marketing Strategy [Infographic]

By Victoria Schlesinger, Digital Content Manager at SmartSurvey Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. Research can…

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Masterful Marketing: Academy of Art University Helps Students Launch their Careers

By Wendy Glavin, Founder & CEO, WendyGlavin.com New York Fashion Week #NYFW is in full swing. The featured shows on Saturday night, September 10th were Alexander Wang, Designer’s Collective, Binzario and the Academy of Art University’s Spring 2017 Collections. With all the shows happening throughout the city, there were no empty seats at the Academy of Art University’s 20th show at The Arc, Skylight at Moynihan Station. As I walked…

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