Search results for: b2b marketing

Business Development 101: B2B Marketing Best Practices

  Sierra Powell, Freelancer Several factors influence B2B marketing practices. A business always requires you to have enough skills for you to operate it effectively. It is always not wise to get involved in a company with the mind that you will try. That is because you have invested in it, and every business person…

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3 B2B Marketing Trends To Embrace in 2020

Ronn Torossian, Founder, 5WPR  Sales and marketing are innately dynamic. This dynamic nature requires that organizations in every industry keep abreast of steadily changing trends. Timing is key in marketing. An organization that’s dependent on last year’s sales and marketing blueprint will lag behind its innovative competitors.  So let’s go over trends that forward-thinking organizations…

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What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

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B2B Sales and Marketing – A Match Made in Heaven or on Separate Tables?

CommPRO Editorial Staff Coherent sales, marketing and PR is key to lead cultivation The B2B market unlike consumer sales, has a notoriously long buying cycle. When marketing, sales and PR teams are fragmented as they often are, the buying journey for a prospect can be one with no clear navigation support. Here, Jon Brown, Pitch&Place…

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The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

By Mattermark There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google.  What’s more, there are tons of industry influencers who, on a regular basis,…

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B2B Influencer Marketing Activation (Presentation)

Editor’s Note: This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.   B2B Influencer Marketing Activation – Lee Odden from TopRank Marketing Agency

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5 Tips To Generate More ROI Through Email Marketing

. Brian Wallace, Founder & President, NowSourcing For the past 40 years, one of the significant sources of communication for the brand is email. Even in the age of instant messaging, email marketing is a primary choice of communication when it comes to marketing. Emails are an efficient way for brands to reach out to their…

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The 3 Best Tactics for a Successful B2B Sales Campaign

Maggie Bloom, Freelance Writer Are you about to embark on your first major B2B sales campaign? If this is the case, you need to be fully prepared to reap the benefits of a positive outcome. The best thing that you can do under the circumstances is using tried and true tactics. Here are the 3…

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Geben Communication Acquires Content Marketing and Influencer Agency Women Online

CommPRO Editorial Staff Geben Communication, an award-winning public relations firm, today announced it has acquired Women Online, a content and influencer marketing agency that specializes in national social impact and nonprofit clients. “We’ve always focused on accelerating growth and impact for our clients. Now, we can do more,” said Geben Founder and President, Heather Whaling. “This…

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Event Marketing Amid COVID-19 Pandemic: Can Events Survive?

Melissa Vigue, Senior Vice President, Peppercomm Billions of dollars are spent on B2B and B2C events each year and 2020 dawned no differently with the Consumer Electronics Show kicking off the year and drawing more than 175,000 attendees. Just this week, we saw the cancellation of SXSW on the heels of a petition signed by…

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Social Media Marketing is a Personal Thing

Teddy Burriss, LinkedIn Trainer & Coach According to Wikipedia, “social media marketing is the use of social media platforms and websites to promote a product or service.” Yes, I agree, brands can use social media to promote their product or services. However, this is only a small portion of the value of social media. My…

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5 Elements of a Strong Inbound Marketing Strategy

  Nick Veneris, Marketing Manager, Refersion Have you ever scrolled through a social media feed, a blog post, or maybe just your search engine results and completely ignored the advertisements? If you have, you’re not unlike a lot of consumers. In fact, 82 percent of Americans ignore online advertisements. That is because people are not online…

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4 of the Most Important Principles to Modern Marketing

  Nick Veneris, Marketing Manager, Refersion Modern marketing is an ever-evolving machine: dynamic and complex. It shows no sign of slowing down, which is why it’s essential to keep up with the principles of modern marketing. In an ever-changing industry, these four principles can help you adapt to the changes and use the evolution of…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

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Memes Mean Business for B2B Marketers

Aidan Paringer, Marketing Director, BNTouch CRM For many B2B marketers, there’s a feeling of dread that comes with trying out of the box ideas. After all, search, display and LinkedIn have typically been strong drivers of quantifiable results. This is particularly true in industries that are generally regarded as slow movers. By way of example,…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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Your Guide To Successful Inbound Marketing Techniques

Vaibhav Kakkar, CEO, Digital Web Solutions Marketers these days have to wear many hats. From understanding the ever-changing digital space to exploring ways to retain as well as attract new customers they keep experimenting with different strategies. However different their techniques may be, one thing is similar: they have to create brand awareness, retain customers,…

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Video Marketing Trends for 2019

Robert DePalma, Owner of DePalma Productions and Co-Owner of Azure Stages  As technology continues to expand and grow, so does a business’ need for video marketing to help tell its story. This year, the use of video is trending toward being informative, captivating and effective. It’s important to use professional, high quality video to share…

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