Search results for: b2b communications

From Hidden to Holistic: B2B Communications Come of Age

Pattie Sullivan, Senior Vice President, B2B Practice Head, North America, Red Havas It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms…

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Business Development 101: B2B Marketing Best Practices

  Sierra Powell, Freelancer Several factors influence B2B marketing practices. A business always requires you to have enough skills for you to operate it effectively. It is always not wise to get involved in a company with the mind that you will try. That is because you have invested in it, and every business person…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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Why Media Advocacy Matters for Communications Professionals 

Lauren Parker, Vice President of Communications, Hot Paper Lantern A few weeks ago, I found myself watching – and re-watching – a video on Jim Acosta’s Instagram feed. The CNN Chief White House Correspondent captured a snippet of unrelenting vitriol he faces from the press pool at Trump rallies across the country. The video was unsettling, but…

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Why Emojis are Essential for B2B Enterprise

Annabel Maw, Marketing Communications Specialist, JotForm Think for a second about a time when someone you didn’t know smiled at you. Not a fake smile—but a true, genuine, friendly smile. How did you feel? I’ll bet that you felt good—dare I say, even warm and gooey on the inside. Smiles, laughs, goofiness—pleasant facial expressions in…

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Why Every B2B Company Should Consider an Industry Analyst Relations Program

By Donna St. Jean Conti, Founder, St. Conti Communications Have you ever wondered why business-to-business companies should include an industry analyst outreach program as part of public relations activities? If so, you’re not alone. In the 20 years that St. Conti Communications has provided public relations services to high-technology and other business-to-business companies, we’ve been…

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Integrated Marketing Communications

INTEGRATED MARKETING Feb 6, 2017 | Integrated Marketing, Marketing, Today 5 Marketing Research ‘Must-Haves’ for 2017 Jan 31, 2017 | Industry News, Integrated Marketing, Marketing Three Ways to Improve Customer Retention in 2017 Jan 17, 2017 | Digital Marketing, Integrated Marketing, Marketing, Today How Can SMEs Get the Best Results from Affiliate Marketing? Jan 4, 2017 | Industry News, Integrated Marketing, Marketing Software Company…

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B2B Sales and Marketing – A Match Made in Heaven or on Separate Tables?

CommPRO Editorial Staff Coherent sales, marketing and PR is key to lead cultivation The B2B market unlike consumer sales, has a notoriously long buying cycle. When marketing, sales and PR teams are fragmented as they often are, the buying journey for a prospect can be one with no clear navigation support. Here, Jon Brown, Pitch&Place…

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Revolution or Evolution? A Deep Dive into the Future of the Communications Industry (On-Demand Video)

Webinar Overview To engage, attract and retain the savvy buyers of this rapidly evolving digital world, marketers and communicators need to constantly invent new approaches to be effective.  Those that neglect to identify opportunities to help brands capitalize on trends before they happen will be left behind. CommPRO will host Barri Rafferty, President of Ketchum, and Ken Wincko,…

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Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  “Insights to Action: Improving PR Performance” was the theme of the Strategic Research Conference hosted by the Institute for Public Relations (IPR) and PRIME Research on June 9th in New York City. To set the stage, Mark Weiner, CEO of PRIME Research recently wrote for the Institute for Public Relations, “More and…

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B2B Case Study: Driving Awareness and Sales with News Releases

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire One of the most overused, erroneous claims made in public relations today is “the press release is dead.”  We know it is not true, you know it is not true, and reporters know it is not true.  The press release is not only alive…

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We Use FinTech Everday Without Knowing It

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Every year, companies like Deloitte, Gartner and IDC, and publications like Forbes, net magazine, Wired, Fast Company and others track and analyze technology trends. Throughout the last several years, cloud computing, data analytics, AR, VR, blockchain, the Internet of Things, AI, ML, digitization, data privacy, cybersecurity and…

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Proof Raises More Than $2 Million to Deliver Business Impact Analytics

A Commpro News Update Today it was announced that the first company to accurately compute the time-to-impact and business value of marketing and communications, Proof had been able to raise over $2 million in seed funding from corporate, agency and angel investors. The majority of the amount is a direct investment, while there is a…

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LinkedIn and Microsoft: A Marriage Made for the Enterprise?

By Chuck Hester, Managing Partner, Chuck Hester Enterprises; Chief Communications Officer,  Big Think Innovation As you have probably heard by now, it was announced on Monday that LinkedIn is being acquired by Microsoft for $26.2 billion in an all cash deal. Immediately my social networks – LinkedIn, Twitter, Facebook – began to light up with the news, and…

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It’s Never Too Late: Do What You Want. Be Who You Want to Be

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last year crystalized my vision to help others discover their true potential by looking back.  I’ve been doing this all throughout my life. Now, I have the tools to help you. Your Background Think about what you loved as a child. I’ll get you started by highlighting what…

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How News Literate Are You, And Does It Really Matter?

Diandra Binney, Vice President, Peppercomm When thinking about the term “news literate,” you’d be remiss if you didn’t consider the way its definition has changed. The concept of being news-literate has been evolving over the past few years, particularly as the news itself has changed. “Back in the day” when everyone received the same news…

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