Search results for: b2b

Business Development 101: B2B Marketing Best Practices

  Sierra Powell, Freelancer Several factors influence B2B marketing practices. A business always requires you to have enough skills for you to operate it effectively. It is always not wise to get involved in a company with the mind that you will try. That is because you have invested in it, and every business person…

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The 3 Best Tactics for a Successful B2B Sales Campaign

Maggie Bloom, Freelance Writer Are you about to embark on your first major B2B sales campaign? If this is the case, you need to be fully prepared to reap the benefits of a positive outcome. The best thing that you can do under the circumstances is using tried and true tactics. Here are the 3…

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Gilded Launches B2B Payment Solution for Coinbase

CommPRO Editorial Staff Gilded, a company that simplifies B2B payments and accounting, has announced a suite of business tools for Coinbase users. With over 30 million customers worldwide, Coinbase is the most popular digital currency exchange. Today, businesses can send and receive instant digital currency payments directly to their Coinbase account while automating the accounting…

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3 B2B Marketing Trends To Embrace in 2020

Ronn Torossian, Founder, 5WPR  Sales and marketing are innately dynamic. This dynamic nature requires that organizations in every industry keep abreast of steadily changing trends. Timing is key in marketing. An organization that’s dependent on last year’s sales and marketing blueprint will lag behind its innovative competitors.  So let’s go over trends that forward-thinking organizations…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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Memes Mean Business for B2B Marketers

Aidan Paringer, Marketing Director, BNTouch CRM For many B2B marketers, there’s a feeling of dread that comes with trying out of the box ideas. After all, search, display and LinkedIn have typically been strong drivers of quantifiable results. This is particularly true in industries that are generally regarded as slow movers. By way of example,…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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6 Major Differences Between B2C and B2B Sales Strategies

Dan Sincavage, Co-Founder & Chief Strategy Officer, Tenfold One of the most crucial aspects of your work as sales manager is to come up with an on-target sales strategy. Your B2B B2C strategy is a make or break. You may have the best talkers, presenters and deal makers in your team. (Heck, you may have…

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Why Emojis are Essential for B2B Enterprise

Annabel Maw, Marketing Communications Specialist, JotForm Think for a second about a time when someone you didn’t know smiled at you. Not a fake smile—but a true, genuine, friendly smile. How did you feel? I’ll bet that you felt good—dare I say, even warm and gooey on the inside. Smiles, laughs, goofiness—pleasant facial expressions in…

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Why Every B2B Company Should Consider an Industry Analyst Relations Program

By Donna St. Jean Conti, Founder, St. Conti Communications Have you ever wondered why business-to-business companies should include an industry analyst outreach program as part of public relations activities? If so, you’re not alone. In the 20 years that St. Conti Communications has provided public relations services to high-technology and other business-to-business companies, we’ve been…

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B2B Sales and Marketing – A Match Made in Heaven or on Separate Tables?

CommPRO Editorial Staff Coherent sales, marketing and PR is key to lead cultivation The B2B market unlike consumer sales, has a notoriously long buying cycle. When marketing, sales and PR teams are fragmented as they often are, the buying journey for a prospect can be one with no clear navigation support. Here, Jon Brown, Pitch&Place…

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B2B Marketers: Stop Spending Your Money in These 5 Ways

Hilary Baril, Account Supervisor, Inprela Perhaps unsurprisingly, budget is the top concern for under-performing- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of Marketing Report. But we didn’t expect the same report to find that budget isn’t even in the top 10 concerns for high-performing teams. How can that be? Salesforce attributes this…

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Frank Strong, Founder & President, Sword and the Script Media Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a…

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The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

By Mattermark There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google.  What’s more, there are tons of industry influencers who, on a regular basis,…

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B2B Influencer Marketing Activation (Presentation)

Editor’s Note: This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.   B2B Influencer Marketing Activation – Lee Odden from TopRank Marketing Agency

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Customer Experience: The Secret Weapon in The B2B Sales Process

By David Richardson, Director of Marketing Strategy, Spire Agency B2B is complicated. Industries like technology, manufacturing and professional services are highly complex, jargon-filled beasts with deals costing millions and taking months to close. And B2B products aren’t marketed; no sir, they’re sold by rainmakers working their network. Understandably, a cool logo, clever tagline or glossy…

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Digiday Media Acquires Tradestreaming, B2B Fintech Publication

By CommPro.biz Editorial Staff Digiday Media announced the acquisition and relaunch of Tradestreaming, an online B2B publication and media brand exploring the changing nature of money, its future, and the institutions that service it. The fintech media brand offers daily editorial, industry newsletters, podcast, branded content and an event. According to CB Insights and KPMG’s…

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Accelerating B2B Sales During Slow Months

By Yulia Vereshagina, Head of Marketing, Skaled Like most sales, B2B selling, for the most part, is a cyclical activity. Buying decisions can often be dependent on the time of year, including holidays, seasons, and quarters. However, does a cyclically slow sales period mean that salespeople should put in less effort or focus on non-selling activities? The…

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What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

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