Search results for: ann fishman

Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

By Barri Rafferty, Senior Partner and Chief Executive Officer North America, Ketchum 17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to…

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#CannesLions – Fishing For Your Sole

By Karen Strauss, Chief Strategy & Creativity Officer, Ketchum Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all,…

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The Generational Trifecta: Yet One More Reason America is in Turmoil! (Op-ed)

By Ann Arnof Fishman, President, Generational Targeted Marketing  America is in the midst of change, no doubt about it! Pundits have given many reasons for the tossing and turning of the American middle class, a new kind of “sleeping giant.” The down economy, the immigration influx, globalization versus nationalization – all have been addressed, but no…

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America The Brave and Confused

By Ann Arnof Fishman, President, Generational Targeted Marketing  As business author Tom Peters put it: “If you’re not confused, you’re not paying attention.” America the Brave has become America the Confused. And, a constant barrage of side issues is keeping us from focusing on the most important issues. For example, from the bathrooms of Target to…

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Millennials As Protesters: You Have To Be Carefully Taught

By Ann Arnof Fishman, President, Generational Targeted Marketing  From Bernie Sanders to Black Lives Matter, Millennials (born from 1982 to 2000) are just doing what their history has programmed them to do—react as a group. The major weakness of this generation is they feel peer pressure so intensely, they have lost much of their ability to…

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The Age of Aquarius Meets the Age of Millennials

Are You Marketing to and Managing a Younger Version of Yourself? By Ann Arnof Fishman, President, Generational Targeted Marketing It’s impossible to market to and manage a generation you think is a younger version of yourself, especially if it’s not! That’s what’s happening these days between baby boomers (born from 1943 to 1960) and millennials (born…

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‘Gen Z’ and the Workforce: They Soon Will Be Knocking at Your Door

Everything you need to know about America’s youngest generation: For starters, they’re not like millennials!  By Ann Arnof Fishman, President, Generational Targeted Marketing No matter what the technological advances, Gen Z (born 2001 —) can handle it! They never knew the world before the technology revolution. Long before they started school, they already had learned many digital…

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How the C-Suite Can Keep its Finger on the Generational Pulse

By Ann Arnof Fishman, President, Generational Targeted Marketing How well do you know your customers? Are you in touch with America’s six distinct generations? You better be if you want to see results, because each of these unique generations has very different values, attitudes, lifestyles, and preferred methods of communication. To succeed, your marketing plan must…

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Executive Briefing 11.23.15 – IoT Leaders are Unpredictable; Generational Characteristics Drive Sales; Charlie Sheen’s Legal Marketing Campaign

In today’s Executive Briefing we take a look at Black Friday, Cyber Monday, And Giving Tuesday: How Generational Characteristics Drive Retail Sales with Ann Fishman, President, Author, Marketing to the Millennial Woman.  Also included we learn more about Charlie Sheen’s Accidental Legal Marketing Campaign from Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Communications Group, Author, “The Manipulator: A Private Life in Public Relations…

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Meeting the Millennial Traveler’s Expectations

By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…

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Walter Cronkite Where are You? The Media, the Campaign and the Presidential Debate

By Leslie Gottlieb Walter Cronkite was a legendary television journalist. So was Edward R. Murrow who bravely stood up to another demagogue, Joe McCarthy.  Cronkite and Murrow epitomized journalistic integrity at its best. For many months the media coverage of the Presidential primary, and now the general election, has actually been quite unbalanced.  Of course there…

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The Power of Language in the Campaign for Reproductive Choice

By Emma Beck, Account Executive, LEVICK From the 1965 U.S. Supreme Court ruling legalizing birth control for married couples to India’s recent introduction of an injectable contraceptive, the road map to enabling women to her reproductive rights has been, and continues to be, a long and winding path. Introducing family planning as a solution to…

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Twitter – Still 140 Characters, But You Can Say More

By Jill Kurtz, Owner, Kurtz Digital Strategy Somehow, Twitter is finding ways for users to say more in 140 characters. Here are the changes the social media platform outlined so you can pack more into your tweets: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. Media attachments: When you…

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Instagram in 5 Easy Steps

By Jill Kurtz, Owner, Kurtz Digital Strategy Instagram is an excellent social media network for visual branding. If 2016 is the year of creating impact with videos and images, then Instagram is a great tool for the effort. Here are some tips for success with Instagram for your business. Complete your bio As with any…

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Women in Ad Tech

Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one doesn’t have to look at US politics to find gender imbalances in leadership positions. Nowhere is this more obvious than in the field of ad tech. Sources estimate that less than 3% of ad tech CEOs are women,…

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Private vs. Public: What is Snapchat’s Best Move?

By Peter LaMotte, Senior Strategist, LEVICK & Carly Berkenblit, Intern, LEVICK In 2011, Snapchat started off as a prototype for a class at Stanford. Today, it is one of the world’s most popular social media apps, with more than 100 million daily users and a value of nearly $16 billion. Snapchat’s release of “Snapchat Partners,” an…

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5 Things Brand Advertisers Should Know About Direct Response TV

By Carl Turner, Marketing Specialist Once reserved mainly for niche products and services, direct response marketing is becoming increasingly common. According to Forbes, multiple multi-billion dollar enterprises have been created by direct response TV (DRTV) advertising, and those numbers are only continuing to rise. The right DRTV campaign sells a product or service, but a…

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Build an Audience With a Blog

By Jill Kurtz, Owner, Kurtz Digital Strategy Blogs are one of my favorite social media tools because they are great ways to communicate your thought leaderships. They are also a great way to build traffic to your website and other online efforts. Communicating with a Blog A blog is a place for you to share…

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