Search results for: advertising agency

Technology in Advertising 

  Ronn Torossian, CEO, 5WPR With new technology being introduced practically on a daily basis, the advertising industry has gone through significant changes which also influenced the habits of consumers as well as how and where marketers can reach those consumers. One of the biggest changes in recent months is both Google and Apple phasing…

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The Agency Insurgents, Episode #2 – Lauren Parker

Overview The Agency Insurgents Podcast is an irreverent take on life inside the world of Advertising, PR and Marketing. Hosts J. Mark Riggs and Britt Carter dig into the real challenges facing agencies and talk about the sometimes-dirty underbelly of agency life. Each episode features “Five Questions With” the most innovative thinkers in the world of…

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Welcome to The Agency Insurgents Podcast

Overview The Agency Insurgents Podcast is an irreverent take on life inside the world of Advertising, PR and Marketing. Hosts J. Mark Riggs and Britt Carter dig into the real challenges facing agencies and talk about the sometimes-dirty underbelly of agency life. Each episode features “Five Questions With” the most innovative thinkers in the world…

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The Agency Insurgents, Episode #1 – Shelley Spector

Overview The Agency Insurgents Podcast is an irreverent take on life inside the world of Advertising, PR and Marketing. Hosts J. Mark Riggs and Britt Carter dig into the real challenges facing agencies and talk about the sometimes-dirty underbelly of agency life. Each episode features “Five Questions With” the most innovative thinkers in the world…

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CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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Layne Schmerin on The Growth and Domination by Top Tree Agency

CommPRO Editorial Staff Layne Schmerin and Top Tree agency have started to become common names and buzzwords across the marketing space. As the world of marketing is almost solely done on the internet, Top Tree capitalized on this as the marketing techniques of our parents’ time are rather vague and useless today. According to correspondence…

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Marketing Trends Shared by Industry Leaders at Advertising Week New York

  Loralyn Mears, PhD Multi-track conferences are often difficult for people to navigate. Despite the effort put into planning your schedule, FOMO (Fear of Missing Out) will creep in. You’ll worry that you’re going to miss something. An example is Advertising Week New York which is filled with industry experts, leaders and gurus which makes…

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Leadership Coaching and Development Service for Public Relations, Corporate Communications and Agency Leaders Launched

CommPRO Editorial Staff CommunicationsMatch has partnered with Ken Jacobs, ACC, CPC, to provide leadership coaching and development as a service to corporate and agency public relations, advertising,  communications and marketing leaders and executives. Jacobs’ industry experience, combined with the rigorous discipline of a professionally trained coach, helps executives strengthen their leadership skills, address blind spots,…

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The Variable Named Ad Age’s Southeast Small Agency of the Year

CommPRO.biz Editorial Team The Variable, a business growth company based in Winston-Salem, North Carolina, is now a three-time Small Agency of the Year. Ad Age, the leading global advertising news publication, named The Variable its Southeast Small Agency of the Year – Silver, the company’s third Small Agency of the Year recognition in the last…

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What Is Programmatic Advertising?

Brandon Andersen, Chief Strategist, ceralytics Programmatic advertising sounds really fancy, but in reality, it has made media buying a much easier and more exact process than it used to be. Utilizing programmatic advertising, you can reach your target audiences across multiple publishers at once, without having to negotiate multiple contracts. Building off of the PESO…

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Public Relations: Advertising’s Red-headed Stepchild

Gregg Castano, CEO, Castano Communications Consulting I’ve written several pieces recently about the importance and value of effective public relations for small cap companies. But there’s another key market segment that could also benefit from an increased focus on public relations – SMB’s (small and medium sized businesses). Unlike the EU, the United States has no…

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Building THE NEXT GENERATION AGENCY Through M&A

  Webcast Overview A college student sits in his dorm and dreams about the next wave of internet communications.  It started with Microsoft and then climaxed with Facebook, Google, LinkedIn and Instagram among others. The impact of these new technologies has been enormous for agency CEOs.  No longer would the traditional tried and true print and broadcast media rule the kingdom. …

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