Search results for: advertising

7 Ways Blockchain Will Improve Digital Marketing and Advertising

Katrina Fernandez, SEO Specialist If you think blockchain is only about currency, you’re missing out. Here are seven ways blockchain will improve your marketing and advertising. Image by Gerd Altmann from Pixabay Blockchain is normally associated with cryptocurrency such as Bitcoin, but it has much broader applications. The ability to verify both parties in a transaction and make…

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Marketing Trends Shared by Industry Leaders at Advertising Week New York

  Loralyn Mears, PhD Multi-track conferences are often difficult for people to navigate. Despite the effort put into planning your schedule, FOMO (Fear of Missing Out) will creep in. You’ll worry that you’re going to miss something. An example is Advertising Week New York which is filled with industry experts, leaders and gurus which makes…

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What is the Future of Advertising?

Ben Llewellyn, Marketing Manager, The Ultimate Banners  If you know anything about advertising, you will know that it’s constantly evolving. As marketing trends change and digital platforms continue to develop, businesses are embracing new ways of advertising their products and services to their target audience. Whereas there used to be a focus on offline and…

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Power Duo Bolsters BakerHostetler’s Advertising, Marketing and Digital Media Team

CommPRO.biz Editorial Team BakerHostetler announced the expansion of the firm’s advertising, marketing and digital media team with the arrival of partners Randal M. Shaheen and Amy Ralph Mudge in the firm’s Washington, D.C. office. Mudge will now co-lead the team with New York-based partner and current leader, Linda Goldstein. Mudge and Shaheen were previously partners…

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Advertising Attacks Domestic Violence

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters. A week rarely goes by without another disturbing story of domestic violence. In the United States, 20 people are abused by an intimate…

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What Is Programmatic Advertising?

Brandon Andersen, Chief Strategist, ceralytics Programmatic advertising sounds really fancy, but in reality, it has made media buying a much easier and more exact process than it used to be. Utilizing programmatic advertising, you can reach your target audiences across multiple publishers at once, without having to negotiate multiple contracts. Building off of the PESO…

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Public Relations: Advertising’s Red-headed Stepchild

Gregg Castano, CEO, Castano Communications Consulting I’ve written several pieces recently about the importance and value of effective public relations for small cap companies. But there’s another key market segment that could also benefit from an increased focus on public relations – SMB’s (small and medium sized businesses). Unlike the EU, the United States has no…

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SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…

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Amazon Ramping up Advertising Business

Mark Angelo, CEO, Yorkville Advisors Amazon is best known for being most consumers’ go-to when they want to buy just about anything online. But, even as retail sales continue to be a big positive for the company, ad revenue is adding to their bottom line in a big way. According to recent reports, advertising revenue is…

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Google Draws Line On Advertising Says Ronn Torossian

In a nearly unprecedented move by a major internet company, Google recently announced plans to use its Chrome browser to eliminate ads the company deems “annoying” or “detrimental” to its end users. That’s not to say Google is planning to ratchet back its own ads … and this has some advertisers crying foul.  Google has…

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Survey: Advertising’s Influence on Consumers

Kristen Herhold, Writer and Marketer, Clutch Clutch, a research, ratings, and reviews firm in Washington, D.C., recently surveyed 1,030 consumers from across the U.S. and found that advertising influences 90 percent of consumers in their purchasing decisions. While advertising influences almost all consumers, some mediums are more influential than others, especially TV. TV is the…

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Paul Gunning: This Is the Most Exciting Time to Be in Advertising (VIDEO)

When it comes to assessing the future of advertising, most executives sound concerned citing shortened attention spans, ad-blockers and other signs that audiences are just not that into commercials anymore. But Paul Gunning, CEO of DDB Chicago, is not one of them. “I do think this is the most exciting time to be on this…

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Advertising & Publishing Platform Designed with Automated Intelligence in Mind

CommPRO Editorial Staff Video advertising firm Epiphany Ai has created a platform that uses advanced algorithms and data science to add automated intelligence to the management process of display and video advertising. “As the advertising and marketing industries continue to collide and consolidate,” said Brian Allen, Epiphany Ai’s chief strategy officer, “a need has been…

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Online Advertising Award Winners to be Named by Web Marketing Association

CommPRO Editorial Staff The Web Marketing Association has announced the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President…

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What Advertising Effectiveness Means to Modern Marketers in a Digital World

CommPRO.biz Editorial Staff Research market firm Research Now partnered with digital marketers Econsultancy, to create a report investigating how marketers today are measuring their digital advertising campaigns. Using their expertise in digital advertising validation, Research Now ran a survey with a B2B panel reaching over 2,700 marketing professionals, spanning 9 countries, to get insight into…

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Television Advertising

TELEVISION ADVERTISING Feb 3, 2017 | Advertising, Branding, Industry News, Marketing, Social Media, Social Media Insights, Television advertising Super Bowl Pre-Game Ad Buzz Picks Up; Snickers, Skittles, Mr. Clean Leading the Way Executive Briefing Email SUBMIT CONTENT

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Global Advertising

GLOBAL ADVERTISING Dec 17, 2015 | Advertising, Advertising Agency Management, Celebrity Branding, Digital Advertising, Global Advertising, Influencer Marketing, Today GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative Executive Briefing Email SUBMIT CONTENT

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Digital Advertising

DIGITAL ADVERTISING Oct 10, 2016 | Advertising, Digital Advertising, Industry News New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads Jun 22, 2016 | Advertising, Digital Advertising, Today Click Here! The Basics of Getting Your Call To Action (CTA) Noticed May 3, 2016 | Advertising, Digital Advertising, Today 5 Tips to Optimize Your Facebook Ads Feb 3, 2016…

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