Search results for: advertising
Don’t Be Naïve About Native Advertising
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “Be sure to drink your Ovaltine.” Slipping commercial messages into media content is nothing new, but digital…
Read MoreThe Advertising & Media Summit: The Great Consumer Reset
CDX Accelerate Program: May 26-27 (Virtual Event)
Read MoreThe Power of Cause-Driven Video Game Advertising
James Draper, Founder & CEO, Bidstack At this very moment, millions of Americans are busy catching fish and making home improvements inside Animal Crossing, drifting carts across courses in DiRT Rally 2.0, and matching up juicy gummies on Gummy Drop. Entire digital universes are built and expanded upon every second of the day, making video…
Read MoreUnderstanding Connected TV Advertising Fraud & What We Can Do About It
Dan Lowden, CMO, White Ops It’s an intuitive progression: fraud follows money. Wherever there’s a new marketplace taking root, fraudsters will swoop in and try to capture a chunk of that cash before they get found out and evicted. In digital advertising, those fraudsters often use sophisticated bots to carry out that theft. These sophisticated…
Read MoreAdvertising’s Great Reset: COVID-19 and Purchasing Behaviors
Jon Waterman, Founder and CEO of Ad.net As COVID-19 continues to permeate the United States, it’s shuttered businesses, disrupted supply chains, caused skyrocketing unemployment, and changed how people perceive cleanliness and health. Similar to the 2008 market crash, the pandemic’s economic impact has reset consumer behavior and expectations. It’s changing how we value and spend…
Read MoreIs Your Amazon Advertising Built on a House of Cards? How to Get It Right in 2020
Timothy P. Seward Much like anything in life, if you don’t have a strong foundation, it is incredibly difficult to build anything of value. The same goes for your brand’s advertising strategy. Your revenue growth will include a bevvy of different marketing and sales components, but the foundation of your success will lie in the strength of…
Read More2020 Election Advertising: Get Ready for a Wild Ride!
Tiffany Coletti Kaiser, EVP Marketing, Digital Remedy If previous election cycles are any indication, the upcoming political advertising scene is about to get wild. With political ad spending expected to hit an all-time high of nearly $10 billion ($3.6 billion more than the 2016 election) it is safe to say we’re in for a multi-channel…
Read More7 Ways Blockchain Will Improve Digital Marketing and Advertising
Katrina Fernandez, SEO Specialist If you think blockchain is only about currency, you’re missing out. Here are seven ways blockchain will improve your marketing and advertising. Image by Gerd Altmann from Pixabay Blockchain is normally associated with cryptocurrency such as Bitcoin, but it has much broader applications. The ability to verify both parties in a transaction and make…
Read MoreMarketing Trends Shared by Industry Leaders at Advertising Week New York
Loralyn Mears, PhD Multi-track conferences are often difficult for people to navigate. Despite the effort put into planning your schedule, FOMO (Fear of Missing Out) will creep in. You’ll worry that you’re going to miss something. An example is Advertising Week New York which is filled with industry experts, leaders and gurus which makes…
Read MoreWhat is the Future of Advertising?
Ben Llewellyn, Marketing Manager, The Ultimate Banners If you know anything about advertising, you will know that it’s constantly evolving. As marketing trends change and digital platforms continue to develop, businesses are embracing new ways of advertising their products and services to their target audience. Whereas there used to be a focus on offline and…
Read MoreKathy Ring Named Recipient of the Chicago Advertising Federation 2018 Silver Medal Award
CommPRO.biz Editorial Team The Chicago Advertising Federation (CAF) has named Kathy Ring, CEO of Starcom USA, as the 2018 Silver Medal Award winner. Kathy Ring is the 24th professional and 4th woman to receive the prestigious award. The Silver Medal Award recognizes a distinguished member of the Chicago advertising community for his or her career…
Read MorePower Duo Bolsters BakerHostetler’s Advertising, Marketing and Digital Media Team
CommPRO.biz Editorial Team BakerHostetler announced the expansion of the firm’s advertising, marketing and digital media team with the arrival of partners Randal M. Shaheen and Amy Ralph Mudge in the firm’s Washington, D.C. office. Mudge will now co-lead the team with New York-based partner and current leader, Linda Goldstein. Mudge and Shaheen were previously partners…
Read MoreAdvertising Attacks Domestic Violence
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters. A week rarely goes by without another disturbing story of domestic violence. In the United States, 20 people are abused by an intimate…
Read MoreWhat Is Programmatic Advertising?
Brandon Andersen, Chief Strategist, ceralytics Programmatic advertising sounds really fancy, but in reality, it has made media buying a much easier and more exact process than it used to be. Utilizing programmatic advertising, you can reach your target audiences across multiple publishers at once, without having to negotiate multiple contracts. Building off of the PESO…
Read MorePublic Relations: Advertising’s Red-headed Stepchild
Gregg Castano, CEO, Castano Communications Consulting I’ve written several pieces recently about the importance and value of effective public relations for small cap companies. But there’s another key market segment that could also benefit from an increased focus on public relations – SMB’s (small and medium sized businesses). Unlike the EU, the United States has no…
Read MoreSMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising
Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…
Read MoreAmazon Ramping up Advertising Business
Mark Angelo, CEO, Yorkville Advisors Amazon is best known for being most consumers’ go-to when they want to buy just about anything online. But, even as retail sales continue to be a big positive for the company, ad revenue is adding to their bottom line in a big way. According to recent reports, advertising revenue is…
Read MoreGoogle Draws Line On Advertising Says Ronn Torossian
In a nearly unprecedented move by a major internet company, Google recently announced plans to use its Chrome browser to eliminate ads the company deems “annoying” or “detrimental” to its end users. That’s not to say Google is planning to ratchet back its own ads … and this has some advertisers crying foul. Google has…
Read MoreSurvey: Advertising’s Influence on Consumers
Kristen Herhold, Writer and Marketer, Clutch Clutch, a research, ratings, and reviews firm in Washington, D.C., recently surveyed 1,030 consumers from across the U.S. and found that advertising influences 90 percent of consumers in their purchasing decisions. While advertising influences almost all consumers, some mediums are more influential than others, especially TV. TV is the…
Read MorePaul Gunning: This Is the Most Exciting Time to Be in Advertising (VIDEO)
When it comes to assessing the future of advertising, most executives sound concerned citing shortened attention spans, ad-blockers and other signs that audiences are just not that into commercials anymore. But Paul Gunning, CEO of DDB Chicago, is not one of them. “I do think this is the most exciting time to be on this…
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