Search results for: Sarab Kochhar, PhD

CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

One of the few steadfast companies that committed fully to research by making insights more actionable, and became more strategic, efficient, and successful is MasterCard. In 2011, MasterCard’s executive leadership challenged the organization to transform the B2B financial services giant into a more consumer-focused technology company. To do so, MasterCard created the Conversation Suite –…

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Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  “Insights to Action: Improving PR Performance” was the theme of the Strategic Research Conference hosted by the Institute for Public Relations (IPR) and PRIME Research on June 9th in New York City. To set the stage, Mark Weiner, CEO of PRIME Research recently wrote for the Institute for Public Relations, “More and…

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The PR/Big Data Blog Series Part IV: Big Data Applications in PR

The Strategic Research Conference: Insights to Action, hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this fourth and final installment of a blog series on Big Data and its impact on public relations.  Register here.   By Mark Weiner, CEO, PRIME Research – North America Sarab…

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What is Your Core Value?

By Wendy Glavin, Founder & CEO, WendyGlavin.com The subject of Harvard Business Review’s September, 2016 Issue is: What Do Your Customers Really Want? The authors describe ‘30’ “elements of value” that meet four kinds of needs—functional, emotional, life changing, and social impact—and that, when optimally combined, increase loyalty and revenue growth. Despite the fact that…

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