Search results for: Maria Sharapova

Djokovic, “The Djoker,” Clings to His Principles

Gabe Jaramillo Roger Federer is known as “His Majesty of Him,” Rafael Nadal as “El Matador,” and Novak Djokovic as “The Djoker.” These three tennis aces have dominated the sport for 15 years. From this trio recognized as the Big Three, the best racket of all time was bound to come out. Before the Australian…

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A Good Beginning (But Maybe a Bad Ending For Alexa)

Arthur Solomon, Public Relations Consultant I admit that I’m a skeptic. Maybe that’s why I always wanted to be a journalist because I’m hesitant about believing everything people say without supporting evidence. As a journalist, I knew that during interviews or, when provided with facts sheets, I might be getting a biased view of a…

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Ryan Lochte: What Was He Thinking?

His Brand Is Shot By Andrew Blum What was he thinking? U.S. Olympic swimmer and 12-time gold medalist Ryan Lochte may have destroyed his swimming career and his brand all in one shot. By pulling a Brian Williams in making up the story that he was robbed at gunpoint in Rio de Janeiro during the…

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Retiring Amidst Scandal – A New Playbook for Pro Athletes

By Marya Pongrace, Director at Peppercomm For anyone who has ever played or fallen in love with a sport, the professional athlete represents all that we aspire to. So when they fall from grace, we all fall – fans, brands and sponsors alike. What is an athlete to do when embroiled in a scandal? Is retirement the only option? Or, does it…

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Scandals in Pro Sports: The Road to Retirement

By Jack Deschauer, Senior Vice President, LEVICK Two professional athletes are under fire for behavior outside the game. The biggest difference? The degree to which the strength of their individual brands could salvage their legacy. First, there is Peyton Manning: two-time Super Bowl winner, pro-bowl MVP, five-time NFL MVP, and All-American, retiring after 18 seasons…

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Australia’s Most Mentioned Issues in the News (March 5 – 11, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia Federal government MPs are reportedly making contingency plans in case the May budget is brought forward by a week as the Prime Minister considers a July double-dissolution election over blocked anti-union corruption bills. July would be the earliest the government could call an election…

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