Search results for: Lauren Weatherly, SVP of Marketing, PGi

Planning the Most Effective Virtual Investor and Shareholder Meeting

Lauren Weatherly, SVP of Marketing, PGi  Much of the conversation about moving to virtual events amid the COVID-19 pandemic has focused on trade shows, sales meetings and industry conferences.  But the pandemic has forced companies to rewrite how they approach investor and shareholder meetings as well. The changes over the past 16 months even prompted the…

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Boosting Attendance and Engagement at Virtual Meetings and Events

Lauren Weatherly, SVP of Marketing, PGi  We can all agree that after a year of adjusting to the “New Normal,” virtual gatherings are a part of the meeting landscape and here to stay. Audiences have set the bar for a successful event higher than they did at the outset of the pandemic.  While the number of…

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Virtual and Hybrid Events: How to Budget, Measure Value and ROI, and Estimate Cost Savings

Lauren Weatherly, SVP of Marketing, PGi  In response to the COVID-19 pandemic, organizations quickly converted their planned events to virtual or hybrid gatherings.  Because they did so out of necessity, they didn’t necessarily look at their new approach’s financial ramifications. Many organizations quickly learned these platforms could help them better utilize tighter budgets while engaging with…

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Predictions for the Continuing Evolution of Virtual and Hybrid Events

Lauren Weatherly, SVP of Marketing, PGi  The world of virtual and hybrid conventions, corporate events, trade shows and meetings will further evolve as the world continues to dig out from the COVID-19 pandemic.  In 2020, PGi saw an increase of 136 percent in the number of hybrid and virtual events.  The pandemic forced audiences and organizations to…

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