Search results for: Hope Nguyen

Why We Didn’t Quit CVS When CVS Quit Tobacco

By Hope Nguyen, VP, Marketing, NetBase As brands evolve over time, there are lots of challenges  to consider if they’re to balance customer and shareholder happiness during periods of growth or decline. For most, how consumers feel about their brand is top of that ‘challenge’ list. Take CVS, who announced in February 2014 that they…

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Target Gets Serious About Social Data

By Hope Nguyen, VP, Marketing, NetBase When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course – to help explain events, trends and dynamics. This is easily done…

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Resolution: Committed to Cursing?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Do you have a resolution for 2021?  According to Parade, the most popular annual self-promise is to lose weight.  Given interests in appearance and health, it’s understandable that many people want to watch what they put into their mouths.  What’s surprising is that individuals seem increasingly unconcerned…

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How Do We Achieve #BalanceforBetter?

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  This year’s theme of International Women’s Day is #BalanceforBetter, which is a call to action for creating a gender-balanced world. So, how do we turn a slogan into a call to action for all, including women and men? I believe it starts with creating strong…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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