Search results for: Edward segal

Right and Wrong Ways to Recover from the Coronavirus Crisis

Edward Segal, Crisis Management Expert The decision by some states to begin reopening their economies appears to be based more on hope than science — and could lead to the further spread of COVID-19. Adding to the pressure to return to normal, some workers have staged protests, insisting their governments restart their economies or rescind…

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How the Coronavirus is Infecting the Trillion Dollar Meeting Industry

Edward Segal, Crisis Management Expert The coronavirus crisis is unfolding before our eyes as the media continuously reports the latest news and developments about the disease. Also unfolding is how the disease is infecting the economy and various industries, including the trillion-dollar global exhibitions and events sectors. Last Friday afternoon, just days before it was…

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Selling Social Issues

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids’ sports team success.  So, why did Walmart’s new frozen dairy flavor created to celebrate Black…

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