Search results for: Covid-19

The Importance of Putting People First During COVID-19

Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations Steve Cody, Founder and CEO, Peppercomm, IPR Chair Recently, the Institute for Public Relations (IPR) and Peppercomm released a new e-book featuring 30 senior communication executives discussing how they are handling COVID-19 and looking ahead to the future. Of the 30 executives, one common…

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#CheckMyMath…Are U.S. Covid-19 Deaths Really Like 750 Jets Crashing?

Lessons in Using Analogies Gerard Braud, CSP, Fellow IEC In a politically divided United States, research indicates one-third of Americans think Covid-19 is a hoax, while two-thirds think it is a serious threat to health and safety. Oddly, the message that “Covid-19 is like the common flu” seems to resonate soundly with one audience. Yet…

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Three Key Takeaways from the COVID-19 Reset Webinar Series 

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Over the last three months, renowned Columbia and Harvard professors, industry-leading marketers, and behavioral experts have shared insights into impact and opportunities for leaders at all levels in all functions interested in the integration of strategy, marketing, and communications around COVID-19.  In the most recent webinar, our distinguished…

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COVID-19 Communication For Transitioning Employees Back Into The Workplace

Katie Hickman, Senior Account Executive at Maccabee In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what it looks like to bring its workforce back on site, it’s important to note that 70% of employees surveyed said that several factors…

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Telos Blockchain Launches The Epios Project for Anonymous COVID-19 Testing

CommPRO Editorial Staff The Telos blockchain has just launched The Epios Project to facilitate anonymous disease testing, starting with COVID-19. Epios uses a new, patent-pending method for recording anonymous information within a system requiring disclosure of personally identifiable information. Its mobile app, which will be released later this month, will connect people seeking anonymous testing…

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How Do Employees Rate Their Company’s Communication in COVID-19?

Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations Since the outbreak of COVID-19, the Institute for Public Relations has conducted four studies, with partners such as Peppercomm, Harris Insights, and Leger, to determine how communication departments and agencies are handling the COVID-19 pandemic internally. The fifth study, an e-book featuring exclusive in-depth…

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Global Citizen And The European Commission Mobilize $1.5 Billion In Cash Grants, And $5.4 Billion In Loans And Guarantees–For A Total Of $6.9 Billion Pledged–To Combat The Disproportionate Impact Of COVID-19 On Vulnerable And Disadvantaged Communities

CommPRO Editorial Staff International‌ ‌advocacy‌ ‌organization‌ Global Citizen and the European Commission (EC) today‌ hosted Global Goal: Unite for Our Future – The Summit and The Concert, as part of a global campaign to coordinate the development of COVID-19 tests, treatments and vaccines, and to ensure equitable access to everyone, everywhere. Building on the success of the European Union’s May 4th pledging conference, the Global Goal:…

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Communication in the Time of COVID-19: Let Data Guide Your Plan

Brian Cluster, Director of Industry Strategy – CPG & Retail, Stibo Systems In the wake of COVID-19 stay-in-place measures, today’s shoppers rely more heavily on e-commerce than ever. Many would like to go back to the way things were pre-pandemic – but even if a vaccine were found today, a return to crowded malls is…

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Binance Charity Pioneers COVID-19 Relief With First-Ever Fully-Transparent Campaign

CommPRO Editorial Staff After providing aid to hospitals in China, Italy, and Spain, among other countries ravaged by COVID-19, Binance Charity, the blockchain-powered non-profit transforming charitable giving, has furthered its relief efforts providing thousands of personal protective equipment (PPE) materials to one of the regions most affected by coronavirus in the world: New York City.…

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Computing for a Cause: CPUcoin and BOINC to Power COVID-19 Research through IBM World Community Grid and Rosetta@home

CommPRO Editorial Staff CPUcoin (cpucoin.io), developers of the sharing economy for computing power, today announced a new program that incentivizes social responsibility to support COVID-19 research, by simply providing access to unused computing power. The process is straightforward: Download and install CPUcoin’s CGN Miner and BOINC, then select from two COVID-19 research projects, IBM World…

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Advertising’s Great Reset: COVID-19 and Purchasing Behaviors

Jon Waterman, Founder and CEO of Ad.net As COVID-19 continues to permeate the United States, it’s shuttered businesses, disrupted supply chains, caused skyrocketing unemployment, and changed how people perceive cleanliness and health. Similar to the 2008 market crash, the pandemic’s economic impact has reset consumer behavior and expectations. It’s changing how we value and spend…

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Ideko and Finn Partners Tapped By Hip Hop Public Health To Elevate Awareness of Critical Covid-19 Safety Protocols Through “20 Seconds or More”

CommPRO  Editorial Staff From the epicenter of the coronavirus pandemic in New York,  an inspirational spark  has ignited a national movement – 20 Seconds or More – galvanizing  urban communities to comply with the safety protocols necessary to stop the spread of the disease. New York-based, global marketing communications firm Finn Partners and  experiential production…

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BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging CommPRO Editorial Staff BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce…

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