Search results for: Corporate social responsibility

Corporate Social Responsibility for Us All

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  By now we all have a story of how the pandemic has negatively impacted us or those we love.  Life has become more difficult for everyone, but for people with disabilities, daily living can be exponentially harder.  One business, however, has made it…

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Corporate Social Responsibility in the Age of Shaming (#3 Trending Article in 2019)

  Richard S. Levick, Esq., Chairman & CEO, LEVICK Recently, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by the AP on Lyft’s failure to live up to its safety marketing and by The Holmes Report on Walmart’s social responsibility. The common question, it seems, in an age of transparency, social shaming…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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Corporate Social Responsibility: The Risks and Rewards of Pursuing ESG Priorities

Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs. Robby Brumberg, Editor, Ragan.com As feather-haired Andre Agassi boldly stated in a bygone era: “Image is everything.” That’s still kind of true. But a more precise update for…

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#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

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Messaging Your Business Purpose and Leveraging Corporate Social Responsibility

Durée Ross, President & CEO, Durée & Company For the past 20 years, Durée & Company has established itself as a leading public relations and marketing agency in the South Florida market. Over the years, the agency’s reputation for thoughtful, creative and substantial campaigns has earned it business nationally and internationally as well. President and CEO Durée…

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Why It’s Okay to Brag about Corporate Social Responsibility

Brad Rye, Senior Vice President/Managing Director, Mower Corporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and its families as well as the local community and society at large, according to The Word Business Council for…

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What is the Role of PR in Communicating Social Corporate Responsibility?

Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…

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Corporate Social Credibility & Reputation Management – Peter Stanton Shares Lessons From a Tumultuous Year 

How have events over the last year, including the Black Lives Matter movement, the election, and the deadly Capitol Hill riots impacted ways in which companies need to think about corporate reputations and the profile of their CEOs? Peter Stanton, CEO of Stanton Communications, provides considered perspective in this short (7 minute) CommunicationsMatch™ Communicators-to-Communicators video.…

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CSR: Promoting Your Firm as a Good Corporate Citizen

Luke Stratmann, Metro Market Manager, Robert Half The rise of popular global events like Giving Tuesday suggest that professionals across industries value employers that support the communities where their staff live and work. In fact, 67 percent of employees responding to a recent Robert Half survey said an organization’s participation in charitable events influences their…

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5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.

Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…

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Corporate Social Responsiblity

CORPORATE SOCIAL RESPONSIBILITY Oct 18, 2021 | Corporate Social Responsibility Opinion Series: Science for Social Good, Part I – Climate Crisis: How Science and Marketing Can Avert a Cataclysmic Global Crisis Oct 3, 2021 | Corporate Communications, Corporate Social Responsibility Surviving to Thriving through Commitment to Community Sep 21, 2021 | Corporate Communications, Corporate Social Responsibility Confronting…

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Successful CEO Engagement on Polarizing Issues: Clearly Define Your Corporate Narrative

Charles Alfaro, Principal, Alfaro Consulting Today’s headlines, with polarizing perspectives on a wide range of political, social and economic issues, has created a challenging – yet critically important – time for CEOs and other C-Suite executives.  Deciding when and how to enter an emotionally charged conversation, regardless of your position, can be complicated. Navigating this process…

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When Social Media Bites Back

Nora Jacobs, SVP, Hennes Communications Indiana Republicans have learned that social media is not as easy as it sometimes looks. We suspect the individual who came up with the idea of generating support for healthcare reform by soliciting criticism of Obamacare on Facebook has spent some time in the woodshed as a result of this…

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Revlon, Inc. Appoints Pamela Gill Alabaster to Lead Global Corporate Communications and Corporate Social Responsbility

By CommPro.biz Editorial Staff Revlon, Inc. (NYSE:REV) announced Thursday the appointment of Pamela Gill Alabaster to lead Revlon’s Global Corporate Communications and Corporate Social Responsibility function. In this role, Ms. Alabaster will be responsible for managing global internal and external communications, public affairs and Corporate Social Responsibility in alignment with the company’s long-term business strategy. Ms.…

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Social Analytics Isn’t Enough When the Bar is Set Too Low

By Peter Caswell, CEO, NetBase Social media analytics has become a business must-have, allowing brands to extract actionable data from consumer output. But not all options are created equal, and some may do more harm than good. Here’s what brands must consider to pick a platform that maximizes ROI and engages with consumers on a meaningful level:…

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Corporate Communications

CORPORATE COMMUNICATIONS Nov 29, 2021 | Corporate Communications, Leadership & Careers Body Language Habits That Make You STAND OUT Nov 14, 2021 | Branding, Corporate Communications, Public Relations From Pledges to Progress: The Pressure is On Oct 18, 2021 | Corporate Social Responsibility Opinion Series: Science for Social Good, Part I – Climate Crisis: How Science and Marketing…

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