Search results for: Corporate Social Responsibility

Does Your Corporate Social Responsibility Program Include In-Kind Donations? It Should! 

Gary C. Smith, President & CEO, NAEIR (National Association for the Exchange of Industrial Resources) It’s no secret that corporate social responsibility (CSR) programs are good for business as well as communities. They improve employee engagement, increase customer loyalty and elevate corporate brands. But while most companies build their CSR programs around monetary donations and…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

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Messaging Your Business Purpose and Leveraging Corporate Social Responsibility

Durée Ross, President & CEO, Durée & Company For the past 20 years, Durée & Company has established itself as a leading public relations and marketing agency in the South Florida market. Over the years, the agency’s reputation for thoughtful, creative and substantial campaigns has earned it business nationally and internationally as well. President and CEO Durée…

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Why It’s Okay to Brag about Corporate Social Responsibility

Brad Rye, Senior Vice President/Managing Director, Mower Corporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and its families as well as the local community and society at large, according to The Word Business Council for…

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What is the Role of PR in Communicating Social Corporate Responsibility?

Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…

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CSR: Promoting Your Firm as a Good Corporate Citizen

Luke Stratmann, Metro Market Manager, Robert Half The rise of popular global events like Giving Tuesday suggest that professionals across industries value employers that support the communities where their staff live and work. In fact, 67 percent of employees responding to a recent Robert Half survey said an organization’s participation in charitable events influences their…

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5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.

Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…

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Corporate Social Responsiblity

CORPORATE SOCIAL RESPONSIBILITY Dec 2, 2019 | Corporate Insights, Corporate Social Reponsibility #GivingTuesday and Corporate Social Responsibility Sep 25, 2019 | Corporate Communications, Corporate Social Reponsibility Messaging Your Business Purpose and Leveraging Corporate Social Responsibility Sep 23, 2019 | Corporate Communications, Corporate Social Reponsibility Mission + CSR = Business Success Sep 23, 2019 | Corporate Social Reponsibility CSR: Promoting…

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Successful CEO Engagement on Polarizing Issues: Clearly Define Your Corporate Narrative

Charles Alfaro, Principal, Alfaro Consulting Today’s headlines, with polarizing perspectives on a wide range of political, social and economic issues, has created a challenging – yet critically important – time for CEOs and other C-Suite executives.  Deciding when and how to enter an emotionally charged conversation, regardless of your position, can be complicated. Navigating this process…

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When Social Media Bites Back

Nora Jacobs, SVP, Hennes Communications Indiana Republicans have learned that social media is not as easy as it sometimes looks. We suspect the individual who came up with the idea of generating support for healthcare reform by soliciting criticism of Obamacare on Facebook has spent some time in the woodshed as a result of this…

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Revlon, Inc. Appoints Pamela Gill Alabaster to Lead Global Corporate Communications and Corporate Social Responsbility

By CommPro.biz Editorial Staff Revlon, Inc. (NYSE:REV) announced Thursday the appointment of Pamela Gill Alabaster to lead Revlon’s Global Corporate Communications and Corporate Social Responsibility function. In this role, Ms. Alabaster will be responsible for managing global internal and external communications, public affairs and Corporate Social Responsibility in alignment with the company’s long-term business strategy. Ms.…

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Social Analytics Isn’t Enough When the Bar is Set Too Low

By Peter Caswell, CEO, NetBase Social media analytics has become a business must-have, allowing brands to extract actionable data from consumer output. But not all options are created equal, and some may do more harm than good. Here’s what brands must consider to pick a platform that maximizes ROI and engages with consumers on a meaningful level:…

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Corporate Communications

CORPORATE COMMUNICATIONS Dec 2, 2019 | Corporate Insights, Corporate Social Reponsibility #GivingTuesday and Corporate Social Responsibility Nov 20, 2019 | Leadership & Careers High Agility, Low Resilience Employees Have Higher Risk of Burnout, Depression, Anxiety and Absenteeism Nov 18, 2019 | Corporate Communications The Four Types of People You Need in Your Business Nov 11, 2019 |…

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Mission + CSR = Business Success

Micah Carlson, Director of Marketing, Convergint Technologies  Convergint Technologies (www.convergint.com) is a $1 billion global company that provides security and life safety solutions to customers from a range of industries across the world. We are a service-first, people-first business, and that includes service to the community, which our co-founders prioritized in our mission.  Our corporate…

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How Serving Blind Consumers Creates Competitive Advantage

Jason Polansky, Emerging Marketing Professional David Hagenbuch, Professor of Marketing at Messiah College  If this demographic were a city, it would be the second largest in the United States.  Its members are consistent consumers, but marketers often overlook them.  Who are they?  Blind people.  In the U.S., 7.67 million individuals have visual acuity less than 20/200, or…

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What Does “Truth on Trial” Mean to You?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…

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How Aflac’s CSR Impacts its Reputation

Register for PRSA’s next Case in Point, “How a Duck Helped Brand a Corporate Responsibility Program,” on July 25th from 3:00 to 4:15 pm ET. Sullivan will share Aflac’s CSR journey, focusing on how the beloved mascot became a leading advocate in the fight against cancer, and the story behind the robotic companion My Special Aflac Duck. http://bit.ly/aflaccip Q&A With Jon…

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Communicating CSR Across The Globe

The Impact of National Culture on the Salience of CSR Dimensions in International Media Coverage Mila Khalitova, Ph.D. student, University of Florida Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client…

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