Search results for: Corporate Social Responsibility

Corporate Social Responsibility in the Age of Shaming (#3 Trending Article in 2019)

  Richard S. Levick, Esq., Chairman & CEO, LEVICK Recently, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by the AP on Lyft’s failure to live up to its safety marketing and by The Holmes Report on Walmart’s social responsibility. The common question, it seems, in an age of transparency, social shaming…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

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Messaging Your Business Purpose and Leveraging Corporate Social Responsibility

Durée Ross, President & CEO, Durée & Company For the past 20 years, Durée & Company has established itself as a leading public relations and marketing agency in the South Florida market. Over the years, the agency’s reputation for thoughtful, creative and substantial campaigns has earned it business nationally and internationally as well. President and CEO Durée…

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Why It’s Okay to Brag about Corporate Social Responsibility

Brad Rye, Senior Vice President/Managing Director, Mower Corporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and its families as well as the local community and society at large, according to The Word Business Council for…

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What is the Role of PR in Communicating Social Corporate Responsibility?

Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…

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CSR: Promoting Your Firm as a Good Corporate Citizen

Luke Stratmann, Metro Market Manager, Robert Half The rise of popular global events like Giving Tuesday suggest that professionals across industries value employers that support the communities where their staff live and work. In fact, 67 percent of employees responding to a recent Robert Half survey said an organization’s participation in charitable events influences their…

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5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.

Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…

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Corporate Social Responsiblity

CORPORATE SOCIAL RESPONSIBILITY Jun 3, 2020 | Corporate Social Reponsibility A Perfect World (POEM) Apr 1, 2020 | Corporate Social Reponsibility, Nonprofits United Way of New York City’s COVID-19 Community Fund Apr 1, 2020 | Corporate Social Reponsibility Mother Cabrini Health Foundation Announces $50 Million to Support New York Communities Impacted by COVID -19 Feb 29,…

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Successful CEO Engagement on Polarizing Issues: Clearly Define Your Corporate Narrative

Charles Alfaro, Principal, Alfaro Consulting Today’s headlines, with polarizing perspectives on a wide range of political, social and economic issues, has created a challenging – yet critically important – time for CEOs and other C-Suite executives.  Deciding when and how to enter an emotionally charged conversation, regardless of your position, can be complicated. Navigating this process…

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When Social Media Bites Back

Nora Jacobs, SVP, Hennes Communications Indiana Republicans have learned that social media is not as easy as it sometimes looks. We suspect the individual who came up with the idea of generating support for healthcare reform by soliciting criticism of Obamacare on Facebook has spent some time in the woodshed as a result of this…

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Revlon, Inc. Appoints Pamela Gill Alabaster to Lead Global Corporate Communications and Corporate Social Responsbility

By CommPro.biz Editorial Staff Revlon, Inc. (NYSE:REV) announced Thursday the appointment of Pamela Gill Alabaster to lead Revlon’s Global Corporate Communications and Corporate Social Responsibility function. In this role, Ms. Alabaster will be responsible for managing global internal and external communications, public affairs and Corporate Social Responsibility in alignment with the company’s long-term business strategy. Ms.…

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Social Analytics Isn’t Enough When the Bar is Set Too Low

By Peter Caswell, CEO, NetBase Social media analytics has become a business must-have, allowing brands to extract actionable data from consumer output. But not all options are created equal, and some may do more harm than good. Here’s what brands must consider to pick a platform that maximizes ROI and engages with consumers on a meaningful level:…

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Corporate Communications

CORPORATE COMMUNICATIONS Jun 29, 2020 | Corporate Communications, Leadership & Careers Will You Become a Connected and Boundless Leader?  Jun 22, 2020 | Industry News, Leadership & Careers Senior Consultants Have Many Options for Joining Peer Networks Jun 10, 2020 | Corporate Communications, Leadership & Careers To the Class of 2020, Now What?  Jun 9, 2020 | Corporate Communications, Digital…

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CommPRO’s Top Trending Articles in 2019

CommPRO Editorial Staff We’re proud and humbled to be among our industry peers who’ve contributed throughout 2019 to make CommPRO what it is today. With so many talented writers and popular articles, the readership data was the defining factor. Thank you for being part of our journey. Wishing everyone a peaceful, prosperous and healthy 2020.   Top…

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Mission + CSR = Business Success

Micah Carlson, Director of Marketing, Convergint Technologies  Convergint Technologies (www.convergint.com) is a $1 billion global company that provides security and life safety solutions to customers from a range of industries across the world. We are a service-first, people-first business, and that includes service to the community, which our co-founders prioritized in our mission.  Our corporate…

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How Serving Blind Consumers Creates Competitive Advantage

Jason Polansky, Emerging Marketing Professional David Hagenbuch, Professor of Marketing at Messiah College  If this demographic were a city, it would be the second largest in the United States.  Its members are consistent consumers, but marketers often overlook them.  Who are they?  Blind people.  In the U.S., 7.67 million individuals have visual acuity less than 20/200, or…

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What Does “Truth on Trial” Mean to You?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…

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