Search results for: COVID-19

Ideko and Finn Partners Tapped By Hip Hop Public Health To Elevate Awareness of Critical Covid-19 Safety Protocols Through “20 Seconds or More”

CommPRO  Editorial Staff From the epicenter of the coronavirus pandemic in New York,  an inspirational spark  has ignited a national movement – 20 Seconds or More – galvanizing  urban communities to comply with the safety protocols necessary to stop the spread of the disease. New York-based, global marketing communications firm Finn Partners and  experiential production…

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BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging CommPRO Editorial Staff BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce…

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COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage

Ellen Mallernee Barnes, Vice President of Content; Stephanie Clarke, Vice President; Lesley Sillaman, Senior Vice President; Linda Descano, Executive Vice President; Deanna Tomaselli, Account Supervisor; and Audrey Arbogast, Senior Account Executive at Red Havas Had this past April been an ordinary April, the news media would have likely done its usual flurry of Earth Month—and…

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Cracking the Coverage Code Amidst COVID-19

Gregg Castano, Founder and CEO of News Direct  With the COVID-19 pandemic unleashing an avalanche of news releases and story pitches onto already time and resource strapped journalists, it has become an almost herculean task for PR practitioners to flag their attention, much less earn coverage for their client or employer.  The least effective way…

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Leadership During COVID-19 – Perspective from Ken Jacobs, Communications Industry Executive Coach (VIDEO)

Communications industry coach Ken Jacobs shares perspective on leading during the pandemic, in the latest of our 3-minute Communicators-to-Communicators videos. Principal of Jacobs Consulting & Executive Coaching, Jacobs is a CommunicationsMatch™ partner.     In response to the question: What does it take to be a successful leader during the pandemic and has this changed? he notes that…

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SPECIAL REPORT: How Companies Are Engaging Employees During COVID-19

CommPRO Editorial Staff More than half of communication executives said employee engagement (63%) and collaboration (58%) have increased at their companies since the start of COVID-19, according to a new global survey by the Institute for Public Relations and Peppercomm. Respondents reported employee trust (49%) and satisfaction (32%) increased as well. However, 40% of leaders…

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9 Tips and Considerations for Conducting PR During the COVID-19 Crisis

Norman Birnbach, President, Birnbach Communications  For businesses and nonprofits, as for all of us, the world shifted dramatically with the arrival of COVID-19. It’s certainly far from business-as-usual. Yet business continues, and organizations need to continue to operate and keep in communication with their employees, customers, and other stakeholders. Here are some tip for how to…

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Survey Invitation: Internal Communications & COVID-19

The Institute for Public Relations and Peppercomm are conducting a follow-up survey of communication leaders from the recently released report, “COVID-19: How Businesses Are Handling the Crisis.” The follow-up report will determine how companies are communicating internally around COVID-19. The survey should take approximately 10 to 20 minutes to complete. Responses will remain confidential; participants…

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What Communicators Need to Know: Media Relations During COVID-19

Sandra Fathi, President, Affect When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it’s often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful…

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Bonnie & Clyde & COVID-19

Thomas J. Madden, Chairman and CEO, Transmedia Group We got away with it.  Pulled it off.  It was like we were Bonnie and Clyde robbing a bank.  We made off with not thousands, but trillions.  And hehe, to this day they never caught us. And what did we do to feel like bank robbers?   I’ll confess, Gov.…

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COVID-19 and Ecommerce

  Ronn Torossian, CEO & Founder, 5WPR Brands selling all their staples online before the current pandemic may not be surprised, but many others who only utilized online as a convenience to consumers are seeing a huge uptick in sales. Data technology platform PriceSpider reports it’s already seen an 86% hike in online sales for…

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United Way of New York City’s COVID-19 Community Fund

CommPRO Editorial Staff United Way of New York City (UWNYC) launched the COVID-19 Community Fund to assist our most vulnerable New Yorkers impacted by the global pandemic. The COVID-19 Community Fund will provide resources to our partner community-based organizations that work with communities who are disproportionately impacted by coronavirus and the economic consequences of the…

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COVID-19 Media Guide for PR Pros – Episode 3: Radio Survey Results

In the third edition of COVID-19 Media Guide for PR Pros we share the first results of our radio survey. 25 radio stations responded. According to Nielsen, radio audiences are increasing substantially as more people work from home. 92% of the stations were interested in a coronavirus related story. 88% of the stations were interested…

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