Search results for: COLLEGES

When Schools Collide: The College Merger Process (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing From 2018 to 2022, 95 college mergers took place, up 21% from any prior point in the 21st century. For many, merging with another school was a last ditch effort to prevent permanent shutdown. While the federal government has invested billions in keeping higher education afloat, up to 500 4-year…

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PR Masters Series Podcast, Episode #66 – Robert L. Dilenschneider, Founder and Principal of The Dilenschneider Group

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for  more than two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special…

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Shelley Spector to Receive 2022 Page Distinguished Service Award

CommPRO Editorial Staff Shelley Spector, founder of the Museum of Public Relations, will be honored with the Page Distinguished Service Award at the Page Annual Conference on September 18 in Chicago. The award recognizes leaders who have strengthened the role of corporate communications and public relations in business and society through service to the profession. “Shelley started the Museum…

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Mascot Madness

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org When people mention products they see advertised all the time, “insurance” is often top-of-list.  Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters.  One lesser-known competitor now claims to be better because it forgoes…

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Richard Levick -Sorry Seems to Be the Hardest Word

“It’s sad, so sad Why can’t we talk it over? Ohh, it seems to me That sorry seems to be the hardest word” – Elton John In the late 1960s, when I was in fifth through seventh grades, my best friend, Becky, lived a few houses away. I was a motherless child and she was…

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Evaluating ROI When Responding to Inbound Inquiries 

Kylie Kinnaman, Engagement Strategist,  TVP Communications When so much of our time as media relations professionals is spent proactively pitching our clients’ expertise, inbound queries can feel like a gift. Much of the work is done, right? Not exactly. While some opportunities seem off-the-bat perfect—high-profile outlet, on a topic that precisely matches the client’s expertise—much…

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Welcome to The Agency Insurgents Podcast

Overview The Agency Insurgents Podcast is an irreverent take on life inside the world of Advertising, PR and Marketing. Hosts J. Mark Riggs and Britt Carter dig into the real challenges facing agencies and talk about the sometimes-dirty underbelly of agency life. Each episode features “Five Questions With” the most innovative thinkers in the world…

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PR Masters Series Podcast, Episode #48 – Anthony P. Carter, Global Diversity and Social Justice Writer and Lecturer

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Anthony…

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Why It’s So Important to Learn about Women in PR History

  Shelley J. Spector When we show “Public Relations — And that Means You”–  the March of Time newsreel that had been shown to 20 million moviegoers in 1947–  audiences today are astounded to see in the sea of suited up white men: No Professional women and No people of color. Early on in the…

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Presidential Historian Douglas Brinkley, Guest – That Said with Michael Zeldin

    Douglas Brinkley, Rice University Professor of Humanities and History and CNN Presidential historian, joins host Michael Zeldin to discuss how history will assess the Trump presidency and Trumpism, the rise in domestic terrorism and censorship in social media during Trump’s tenure, and the relationship between Congress and the Biden administration. Guest Douglas Brinkley Douglas Brinkley…

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Anheuser-Busch: Natural Light Imitates Art

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.  Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City’s Grand…

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Apollo 11’s 50th Anniversary: The Story of Sandy Hillman Communication’s Pyramid Award-Winning Program for Kennedy Space Center Visitor Complex

For Sandy Hillman Communications, an agency that has worked on the 200th anniversary of the Star Spangled Banner, the 100th anniversary of the United States’ entrance into World War I, the 70th anniversary of D-Day, and the 75th anniversary of Pearl Harbor, the 50th anniversary of the Apollo 11 moon landing offered a unique challenge – how to ensure attention was…

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