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7 Media Trends for 2021 include Supply Chains, Healthcare, Telepresence and Customer Experiences
Norman Birnbach, President, Birnbach Communications It’s great that 2020 is over. Finally. Although many of the trends and issues from last year sadly will continue into 2021, PR and marketing teams should look at new trends to find ways to stay relevant and engaged with other stories the media will be covering. Our approach to…
Read More9 Tips and Considerations for Conducting PR During the COVID-19 Crisis
Norman Birnbach, President, Birnbach Communications For businesses and nonprofits, as for all of us, the world shifted dramatically with the arrival of COVID-19. It’s certainly far from business-as-usual. Yet business continues, and organizations need to continue to operate and keep in communication with their employees, customers, and other stakeholders. Here are some tip for how to…
Read MoreThe Gig Economy Isn’t Just for Millennials and Other Trends That Will Impact Society in 2020
Norman Birnbach, President, Birnbach Communications There’s a change going on, and while it’s driven by technology, some of the trends in 2020 will not be determined by a specific gadget. Here are 10 trends that we believe the media will cover this year, and have nothing to do with politics. As an agency, we focus…
Read MoreTop Trends for 2020: The “Age of Anxiety”
Norman Birnbach, President, Birnbach Communications For marketing functions, it is important to understand trends the media is covering in order to develop story angles that can keep your organization relevant. This year will see new technology through 5G, artificial intelligence deployed everywhere, the integration of voice control and virtual assistants into many more things, and more…
Read MoreReport Card on “Three Top Tech Trends for 2018”
Norman Birnbach, President, Birnbach Communications The tech industry lives on trends. For those working in organizations that either develop tech or use tech, understand tech trends has clear business implications. But for those in charge of marketing of tech, it’s important to understand what trends will interest reporters and other influencers to determine how your organization…
Read MoreReport Card on “Five Top Media Trends for 2018”
Norman Birnbach, President, Birnbach Communications One of the ways smartphones has affected society is that most of us are now media junkies, whether it’s traditional media or social media. Most of us consume media at substantial – and surprising – rates each day. In Feb. on CommPRO.biz, we issued our top five media trends, based on…
Read MoreReport Card on “Eight Boston-Based Trends for 2018”
Norman Birnbach, President, Birnbach Communications As we approach the end of the year, it’s time to look at the Boston-based trends we published at the start of 2018. It’s been a long-standing agency tradition to identify media, marketing and tech trends we think will be important for clients in the upcoming year. Before we get to…
Read MoreThree Factors Affecting Retail That Should Concern Marketers – Even Those Outside the Sector
Norman Birnbach Amid news coverage about the latest U.S. economic growth and unemployment figures – both, coincidentally, at 4.1% – there’s a story that hasn’t been mentioned. It’s not the potential impact of tariffs and trade wars. It’s not about whether the coal sector should (or can) be revived. It’s about retail, which contributes $2.6 trillion…
Read MoreThree Top Tech Trends for 2018
Norman Birnbach, President, Birnbach Communications Although technology was once limited to geeks, today we all use technology without necessarily appreciating that the coolest tech we use may not be in our smartphones. As we have for nearly two decades, here is a list of top three tech trends that we expect to have an impact in…
Read MoreFive Top Media Trends for 2018
Norman Birnbach, President, Birnbach Communications If there’s one thing we’ve all learned over the last few years, it’s that we live in a media-centric world. Love it or hate it or don’t believe it, whether traditional media or social media, the media affects us all, and it is helpful to understand the trends affecting the media.…
Read More8 Boston-Based Trends for 2018
Norman Birnbach, President, Birnbach Communications Although we live in a hyper-interconnected world, it’s easy to overlook regional differences. Even national trends play out differently, depending on your location, its economy, culture and resources. With that in mind, while we’ve issued national predictions annually for nearly two decades, we decided this year also to look at how…
Read MoreWhat to Communicate Internally When an M&A Deal Fails to Close
Norman Birnbach, Birnbach Communications It seems to go unnoticed but a portion of announced merger or acquisition deals do not go through. Reasons range from regulatory issues, such as antitrust issues; issues around management retention issues (the length of time they are to remain in current or similar positions, non-competes for senior management, etc.) as…
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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…
Read More2017 Predictions: Media & Marketing Trends
By CommPRO Editorial Staff In keeping with its 15-year tradition, Birnbach Communications, Inc. (www.birnbachcom.com), an independent PR and social media agency, today issued its annual list of top media and marketing trends for 2017, which are influenced by consumers’ evolving social media habits. “We compile our annual list of trends affecting technology, B2B, marketing and…
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