Be prepared for a year of digital domination, concrete DE&I action, and livestreamed events.
Dorothy Crenshaw, CEO, Crenshaw Communications
2020 has been a year like no other.
Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. So, the sooner we finish our 2020 roundup posts and 2021 forecasts, the quicker we can turn the page, right?
Seriously, not all the news is bad. The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends. It also opened new opportunities for professional communicators. Here are some observations on what we can expect in 2021.
Work will be fully digital.
The pandemic fueled the digital transformation already underway in most business sectors. Gartner predicts that an “anywhere operations model will be vital for businesses to emerge successfully from COVID-19” in 2021. This is particularly true for marketing, brand and corporate communications. Remote work is now a permanent option for many office employees, and all internal and externally focused campaigns must be fully digital. The rush to digital operation has obvious ramifications, including a greater emphasis on digital security, and automation of repetitive tasks that frees up humans for higher-touch communications.