5 Ways to Get Purposeful Communication Correct During the COVID Crisis


It’s never been more important to show that your organization stands for more than the bottom line.



Debra Sobel, Managing Partner, Verity London

These days employees, customers and clients demand that brands have a narrative with a central purpose around contributing to societal good.

The process of discovering a social purpose,  finding ways to put it at the heart of core business activity in a way that’s different to bolt-on activity, then sharing what that means to others, are all paramount activities for every business.  It’s not only because it’s simply the right thing to do, but also because purposeful companies grow three times faster than their competitors, have the edge on staff retention and recruitment and can tell fantastic brand stories.

Here are five things to look out for as you navigate your social purpose story:

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