5 Facebook Fails


Jill Kurtz

By Jill Kurtz, Owner, Kurtz Digital Strategy

How is you effort to connect with key audiences on Facebook going? If you aren’t getting the results you want from your social media efforts, here are 5 common mistakes to avoid.

1. Me, me, me

Do you talk only about yourself on your Facebook page? That doesn’t go over well.Your followers do want to hear about what’s up with you, but they also want to know you care about them. As questions. Invite comments. Share great content posted by others. Make sure your page is a two-way communication exchange.

2. Anyone there?!?

On a related note, you need to answer people who message you on Facebook.Followers and consumers expect to be able to contact you through your Facebook page. Treat Facebook messages like email inquiries and get back to people within 1-2 business days.

3. Boring

Posting is not enough – your content needs to be interesting to your audience. Limit your posts to things that you know your audience will find interesting. Don’t waste their time (or yours) by posting uninteresting things.Share updates on Facebook about your business and give followers an insider look at what’s going on.

4. Finding the real you

When people search for your business, do they get multiple results? That’s bad. Unclaimed or duplicate Facebook pages are downright confusing. The easier you make it to find you, the more likely it is that you will connect with your target audience.

5. The wrong pace

Success on social media takes time. Don’t expect quick results. Invest in long-term strategies.

About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.

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