4 Learning Platforms to Master SEO and Start a Career in Digital Marketing


The Top Digital Marketing Skills for PR ProfessionalsJennifer Lockman

A career in digital marketing is one with high prospects in this internet era. Fortunately, the job comes with requirements that could easily be picked up from the internet itself. Among that, the first priority should be mastering the aspects of SEO.

Search Engine Optimization almost entirely dictates how well a website and a business could perform. It is more important than ever, as its landscape is rapidly changing all the time. So do not spend any more time looking for sources to learn SEO, here is all the information you need on which platform to get pick up the skill from.

These four learning platforms are already established in delivering excellent online courses and certifications. Choose from these to get started on your climb up the career ladder.

1. Coursera

The website is undeniably one of the most popular eLearning sites. Coursera has a number of courses at various levels to get certified in the areas of digital and SEO marketing. Our favorite among the many courses provided on the site is Search Engine Optimization (SEO) Specialization by UC Davis. The program focuses on providing knowledge on the theory of SEO, the different search engine algorithms, how to do both online and off-page optimization and how to do audience-specific content creation to achieve better results on SEO ranking. It is all you need to get a thorough background on the subject.

The other interesting program offered by UC Davis on the same topic includes Introduction to Search Engine Optimization, Advanced Content, and Social tactics to Optimize SEO, Advanced Search Engine Optimization Tactics.

2. Udemy

Udemy also features a few attractive certifications on the subject of digital marketing. When it comes to SEO, one of their highly ranked programs is titled the Complete SEO Training With Top SEO Expert Peter Kent. It provides a good understanding of the topic from how to select the right keywords and cover the basics of digital campaigning.

SEO 2019: Complete SEO Training + SEO for WordPress Websites created by Arun Nagarathanam focus on the latest trends in SEO and the many technical aspects behind its working. This is more on an intermediate level, requiring a basic knowledge of the concept. For advanced learners, the Moz Advanced SEO: Tactics & Strategy teaches on the analytics and site audits to achieve the maximum website potential using SEO.

3. SEMrush Academy

As one of the prominent provides of digital marketing courses, there is no surprise that SEMrush Academy is a go-to platform to get certified on SEO specialization. Their programs incorporate materials that address all the current concepts revolving SEO like Social media marketing, content marketing, and PPC.

Users can select courses from fundamentals, advanced on focusing on the toolkits. The website also has special exams on the same topics to add to the credibility of the learning. These courses are prepared by top SEO experts like Bastian Grimm and Greg Gifford.

4. SkillShare

If you are looking for advice from experts directly, then SkillShare offers a number of classes on digital marketing. They range from SEO, content marketing, features on blogging, entrepreneurship, business and SEO for WordPress as well. The courses also focusing on the technical strategies and tactics to devise backlink strategies, increasing website quality, insight on web designs and even improving the speed without the use of coding.

The courses here are very diverse and gives you lessons from different perspectives of those who are already successful in the field.

These courses provide excellent information in the current setting. To excel in the field, it is necessary to have an understanding of the other related aspects of digital marketing too. Make sure to get yourself updated and upgraded with the changes, and these platforms offer the right opportunity to do so.

About the Author: Jennifer Lockman graduated from UCLA majoring in Journalism and blogger. Now she works in essay service company as a writer and editor. Her expertise includes general education, e-learning, business, writing, and lifestyle.










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