The start of the new year is always exciting. Thinking about the future fills me with hopeful anticipation. When I look at my calendar, I see months and months full of new possibilities, and my imagination runs wild with ideas for new projects. Of course, I envision them all wildly successful—and I’m sure I’m not alone.
One of the things I’ve been thinking about a lot lately has been how quickly the public relations industry is evolving. As discussed in The Future of PR Is Now, the industry has become several things many of us might not have imagined 5 years ago.
As I started picturing what the industry would be in another 5 years, I immediately started thinking about the ways changing technology has impacted the practice of public relations.
More tools have become available, leading to new opportunities to reach entirely new and growing audiences with our brand messages. And right now is an exciting time for new technology, as we start to experiment with things that seem right out of a sci-fi movie—wearables, the Internet of Things, virtual reality, and who knows what else.
Our audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things we can do now that will prepare us for an influx of new tools—even if we aren’t ready to host our next press conference or media interview via hologram.
As far as new technology goes, the ability to create interactive content is not particularly new. PR pros should be embracing this updated type of multimedia content as a more modern way to share brand messages.
From choose-your-own-adventure style infographics to interactive quizzes, the press release of the future is going to bring “engagement” to an entirely new level. This sort of content will allow your audiences to truly experience your news, making them take immediate action and therefore increasing their interest in your product, service, or brand.
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