2017 Global Social Journalism Study Livestream (On-Demand Video)


Social media is transforming the way we share and consume the news. But are journalists truly embracing and being impacted by it?

Recently, our panel of experts  from Bloomberg, Burson-Marsteller,The Daily Beast, Flatiron Communications and Cision as they review the findings from our 2017 Global Social Journalism Study, which is being release on September 12. Join the livestream to explore how journalists are using social media platforms.

In one hour our experts will ensure you’re better positioned to:

  • Inform your pitches with data on journalists’ preferences.
  • Build rapport on the platforms journalists are frequenting.
  • Plan your outreach based on journalists’ typical social media behaviors.

Watch now to learn how to better communicate with journalists.


Chris Lynch, Chief Marketing Officer, Cision

Chris Lynch oversees Cision’s global marketing teams. Serving as Chief Marketing Officer, Lynch is responsible for Cision’s global marketing strategy — spanning communications, product and digital marketing. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism. Follow him on Twitter @cglynch.


Peter Himler, Principal, Flatiron Communications

In his award-winning career in public relations and strategic communications, Peter has led the media teams for some of the world’s most esteemed global agencies.  He served as EVP/Chief Media Officer for Edelman Worldwide, which he joined after 11 years with WPP’s Burson-Marsteller as EVP and head of that agency’s U.S. corporate and strategic media team and its worldwide spokesperson.

Prior to that, Peter was SVP/media director for six years at B-M sister agency Cohn & Wolfe, which followed five years at Hill and Knowlton where he headed H&K’s broadcast and consumer media relations group as the firm’s youngest vice president. He began his career with three years at New York entertainment PR firm Robert Zarem Inc. 

Peter comfortably straddles the worlds of traditional PR and digital communications, frequently lecturing and writing about the two on his blog and for Forbes.com. He also started and edits the Medium.com collection “Adventures in Consumer Technology.” He maintains an active engagement in the social media graph, i.e., Facebook, Twitter, Google+, Pinterest, Quora, LinkedIn, Instagram, RebelMouse, and (far) too many others.

He serves as president of the Publicity Club of New York and has advised Social Media Week and the Center for Communication. He sits on the Board of Advisors of the Communications & Media Studies Program at Tufts University from which he holds a BA in Political Science and French. Peter resides in New York City with his wife Barbara with whom he has three exceptional sons.


John Avlon, Editor-in-Chief, The Daily Beast

John Avlon is Managing Director and Editor-in-Chief of The Daily Beast. Mr. Avlon previously served as Executive Editor and Political Director of The Daily Beast. He began writing columns for The Daily Beast in November of 2008, one month after its launch. Mr. Avlon is a CNN political analyst who won the National Society of Newspaper Columnists’ award for best online column in 2012.

Prior to joining The Daily Beast, John Avlon was a columnist and associate editor for The New York Sun and served as chief speechwriter for New York City Mayor Rudy Giuliani, where he was responsible for writing the eulogies for the firefighters and police officers killed in the destruction of the World Trade Center. He is the author of Independent Nation: How Centrists Can Change American Politics and Wingnuts: How the Lunatic Fringe is Hijacking America, and Washington’s Farewell: The Founding Father’s Warning to Future Generations as well as editor of the anthology Deadline Artists: America’s Greatest Newspaper Columns. Mr. Avlon graduated from Yale University and received his MBA from Columbia University.


Catherine Taibi, Social Media Editor, Bloomberg

Catherine Taibi is a senior social media editor at Bloomberg. Catherine manages Bloomberg’s social media accounts, including Facebook, Twitter, Instagram and YouTube. She is in charge of creating stories and video for social, as well as developing a global social strategy for Bloomberg content. She also leads the social video strategy, focusing on Facebook Live and livestreams. This year, her team won the Shorty Award for “Best Live News Coverage” in the 2016 presidential election. Prior to Bloomberg, she was the Deputy Media Editor at The Huffington Post, where she worked as a writer, editor, and social editor for the media section.


Helen Nowicka, Managing Director and Head of Digital Strategy and Content, Brand Marketing, Burson-Marsteller

Helen has extensive experience building successful content and communications strategies for global brands both in traditional PR, and for the last 10 years through digital and social integration. At Burson-Marsteller Helen sits in the Brand Marketing practice and works with clients to connect them with their audiences through content that is interesting, engaging and mutually beneficial. She supports brand storytelling and social amplification for some of the agency’s largest clients, bringing an editorial mindset from her time spent in journalism. Helen launched the first digital practice at a full-service UK PR agency, The Red Consultancy, where she helmed 10 award-winning communications programs – digital and non-digital – for brands including Microsoft, Expedia, McAfee, Pfizer and Molson Coors. She was named a Social Media Power Player by PR Week, and co-authored Share This: The social media handbook for PR professionals published by Wiley. Helen has spoken at numerous conferences, presented to members of the Public Affairs Council on global social media programs, published original research on evolving digital behaviors, and organized several successful events for Social Media Week in London and Washington D.C.