2015 Cannes Lions – The Trends and Campaigns that Matter to Us All (On-Demand Free Webinar)

Cannes-On-Demand-Webinar

Webinar Overview

 

Now that the 2015 Cannes Lions festival is over and all the bottles of rosé have been drained, it’s time for a reality check. Now that execs have returned from their yacht parties and the “Gutter Bar,” they will share their candid take on what stood out and what mattered. We will explore topics such as: 
  • How much of a role does PR about the work determine which work wins?
  • What made the Cannes Lions PR winners stand out, and what were the favorites among all the submissions?
  • Data and measurement were big themes of this year’s Lions. What does that mean for marketers who participate in this show that’s billed as the Festival of Creativity?
  • Who needs to be there in 2016, and who can sit that one out? How does it compare with other tent pole events such as SXSW and CES?
  • The buzzword “innovation” gets thrown around more with the Lions. What was really innovative this year, and what was overhyped?
  • A bonus topic: with French taxi drivers going on strike over Uber, was that good or bad PR for Uber?

 

Speakers 

 

David-Berkowitz-headshotDavid Berkowitz, Chief Marketing Officer, MRY

 

@dberkowitz

 

David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson & Johnson. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency’s social media practice in 2006 and led the Startup Outlook initiative.

He has spoken at more than 250 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and About.com.

David has written more than 500 bylines for outlets such as Advertising Age, The Economist, Mashable, and Mediapost. He has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally. While working as an editor at research firm eMarketer, he interviewed 175 executives and authors about technology and business.

He is frequently quoted online and in print, having appeared in The New York Times, The Wall Street Journal, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.

 

Stacy-Martinet-headshotStacy Martinet, Chief Marketing Officer, Mashable

 

@stacymartinet

 

Stacy Martinet is the Chief Marketing Officer of Mashable and sits on the company’s Operating Committee, which directs the company’s strategy, planning and operations.

Stacy leads integrated marketing and communications, including brand, creative services, social media, corporate communications, external affairs, events and the company’s social good initiatives. Stacy joined Mashable in December 2010 and the brand has since expanded globally, doubling its social media following and significantly increasing its monthly traffic. In January 2014, Mashable secured its first external capital raise.

Stacy has spent her career at the intersection of media, technology and social media. Before joining Mashable, Stacy spent nearly a decade in corporate communications and digital marketing at The New York Times. She was part of the team that launched the company’s first social media strategy. While at The New York Times, Stacy was recognized multiple times with the company’s Chairman’s Award.

 

David-Griner David Griner, Digital Managing Editor, Adweek

 

@griner

 

David Griner is digital managing editor of Adweek, where he oversees the rapidly growing site’s team of writers and editors. With millions of readers each week, Adweek.com is one of the world’s largest publications covering the marketing, media and tech industries. David has been a contributor to Adweek for nearly a decade and joined the magazine as its first full-time Social Editor in 2014. At the beginning of this year, he was promoted to Digital Managing Editor to help guide the site’s massive growth. Prior to joining Adweek, David spent eight years at marketing agency Luckie & Company, where he was most recently VP/Director of Digital Content. He covered the Cannes Lions for Adweek in both 2014 and 2015.

Doug_headshot_v1 (3)Doug Simon, President & CEO, D S Simon Productions, Inc.

 

@DSSimonDoug

 

Doug Simon founded D S Simon in 1986. He is an innovator in digital, social and strategic video communications and pioneered Internet Media Tours and PRketing® as communication tools. He’s appeared on CNN, Fox News Live, NPR, PBS and First Business, has written for Huffington Post and has been quoted in USA Today on communications. Doug was the first ever three-term president of the Publicity Club of New York (PCNY) and the former vice president of PRSA-NY.

 

Register

 

 

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