13 Biggest Takeaways from Ragan and PR Daily’s Strategic Communications Conference


13 biggest takeaways from Ragan and PR Daily’s Strategic Communications Conference



Insights on everything from social media to leadership and crisis comms to employee branding.

Allison Carter

The 2022 Strategic Communications Conference gathered nearly 400 professionals at the Microsoft campus in Redmond, Washington to network, brainstorm and learn from dozens of experts in internal and external communications.

From social media to leadership, from crisis communications to employee branding, the insights were fast and furious during the two days of the conference.

[FREE WEBINAR ON DEMAND: Top Internal Communications Trends to Know Now]

If you weren’t able to join us, here are some of the biggest lessons from the two-day conference:

  1. Provide resources where your employees are already active! Not making employees hunt for what you’re asking of them sets them up for success.
  2. Employer branding is a team effort and is a part of your brand whether you choose to recognize it or not.
  3. Be radically human in your purpose-driven messaging. Compelling stories win attention. But expect controversy, and plan to weather the backlash

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