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Turning Old School PR Tactics into Engaging Digital Marketing Tools

By Tim Bahr, CEO NextWorks Back in the day, TV news was king, and public relations professionals relied heavily on Satellite Media Tours (SMTs) and TV Public Service Announcements (PSAs). Those tactics did a great job of delivering brand stories and messages to millions of local and national TV news viewers. They also added the…

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Executive Briefing 10.14.15: Debate Spin Game; GQ – The Magazine & the Brand; Dated Resume?

In today’s Executive Briefing we begin sharing a series of communications influencer posts regarding the communications strategies and the Democratic Presidential Debate, plus The Mr. Magazine™ Interview With Howard Mittman, Publisher, GQ. As we approach the fifth anniversary of CommPRO this October 18th, I’d like to take a moment to thank our loyal readers and partners for their…

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Even The Best Crisis PR Firm In The World Can’t Help Volkswagen

By Ronn Torossian, CEO, 5WPR Volkswagen is having a bad month. Already suspected of rigging emissions tests in the United States, the German automaker was recently forced to admit it also falsified tests in Europe in a similar way. Now, with consumer trust broken on two continents, VW has a long way to go to…

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5 Ways to Stay in Tune with Consumer Expectations

By Hannah Herreid, Media Relations, Business Wire Over the past 10 years, consumers have increasingly purchased brands from socially aware organizations.  With this shift, a huge emphasis has been placed on company procedures and sustainable practices. “Social responsibility has migrated from soft line to hard law,” says Paula Luff, Vice President of Corporate Social Responsibility at…

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10 Best Books on Creativity (PRESENTATION)

Editor’s Note: EssayShark.com thinks that books are the best instruments for a great creativity! Their team has chosen 10 greatest books that will inspire you on creative mood!   10 Best Books on Creativity from EssayShark.com

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Executive Briefing 8.3.15: PR Tips for Engaging Chinese Consumers; PR…The Secret Weapon of Content Marketing

Today’s Executive Briefing includes 3 PR Tips for Engaging Chinese Consumers from Jeremy Bamidele.  Also included is a look at how China’s New Media Laws Will Devastate the Public Relations and Marketing Industries. As we enter this next phase for CommPRO I’d like to take a moment to thank our loyal readers and partners for their continued support. We…

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Tuesday, June 11, 2013 (Highlights: Reputation & PR; Former Bristol-Myers Exec Admits to Insider Trading’ PowerPoint Presentation Tips; Tech Gadgets Fuel Bad Etiquette; Driving Referrals)

 Tuesday, June 11, 2013   .BIZ BLOGS   Tech Gadgets Contributing to Decline in Workplace EtiquetteBy Amanda Augustine, Job Search Expert for TheLadders Technology can be a great time-saver or a time-sink, depending on the platforms you’re using and how you use them. Additionally, the use of electronic devices requires its own set of etiquette…

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How to Enter the ACE.BIZ Awards (Update)

The New York Chapter of the International Association of Business Communicators (New York / IABC) recognizes professional excellence in all aspects of business communications.  This 2013 program is the ‘reinvention’ of the New York / IABC’s long history of professional recognition, including the Communicator of the Year (COY).  The ACE.BIZ Awards recognize and celebrate the…

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Welcome to the 2013 ACE.BIZ Awards

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About 2013 Categories

2013 ACE.BIZ AWARDS   (Judged by industry leaders, academics and topic-specific specialists.)    Crisis / Issues Management Campaigns Entries in this category should be aimed in internal or external audiences and address issues or crises that have a significant impact on an organization such as mergers, acquisitions, product recalls, environmental concerns etc.   Media Relations…

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Going for Gold: The Olympics and Branding Special Issue – July/August .BIZ Builder Magazine (Scribd)

In this special issue of .BIZ Builder Magazine, we explore two timely billion-dollar topics—both of which are widely misunderstood: “The Olympics & Branding.” Exclusive features range from an interview with GE’s Olympic Sponsor President Peter Foss and an article by UTA’s Laurence Vincent revealing Hollywood’s branding secrets, to a list of Top brands on Twitter…

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Going for Gold: The Olympics and Branding Special Issue – July/August .BIZ Builder Magazine (SlideShare)

In this special issue of .BIZ Builder Magazine, we explore two timely billion-dollar topics—both of which are widely misunderstood: “The Olympics & Branding.” Exclusive features range from an interview with GE’s Olympic Sponsor President Peter Foss and an article by UTA’s Laurence Vincent revealing Hollywood’s branding secrets, to a list of Top brands on Twitter…

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The Decline of Trust in Corporate America – and How to Fix it!
 An Exclusive Interview with Stephen M.R. Covey and Greg Link

By Brian Pittman, CommPRO.biz Can you put a dollar value on trust? Can lack of trust sink a business? Is Corporate America facing a decline in trust? Absolutely, asserts Stephen M.R. Covey, recently featured in Trust Across America’s “Top 100 Thought Leaders in Trustworthy Business Behavior” list. “Lack of trust kills a company’s productivity, perception…

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The OWS Survey: The Growing Importance of Corporate Social Responsibility to Reputation Management

By Douglas Simon, President & CEO, D S Simon Productions “Occupy Wall Street” has dramatically increased the importance of corporate social responsibility (CSR) in reputation management. More than two in three corporate communicators said the Occupy movement affected their communication plans for 2012 and 55% identified CSR as an area of their communication program that…

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2013 Categories List

  2013 ACE.BIZ AWARDS   (Judged by industry leaders, academics and topic-specific specialists.)    Crisis / Issue Management Campaign Media Relations Campaign Social Media Campaign Digital Media Campaign Advertising Campaign Print Digital Broadcast Internal / Employee Communications Campaign Intranet Public Affairs Campaign Corporate Social Responsibility / Community Relations Campaign Marketing Campaign Digital Direct Multicultural Integrated Mobile…

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Knowledge Center Overview

The Integrated Marketing Communications Knowledge Center for the Automotive Industry is the hub for access to practical tips, tactics, professional associations, media resources, agencies and all services working in the automotive industry.

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Case Study: Automotive Integrated Marcom Campaign Success Story

Overview:  CommPRO.biz partners with Santander to create a case study based upon the review of data (provided by Santander) of the integrated marketing communications tactics used by a particular automotive dealer or group of dealers working with Santander. This case study focuses on: Overcoming a challenge The solution The results Excerpt, sample case study:  …

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