The Pulse

Can Media Intelligence Forecast a Winner? (On-Demand Webinar & Presentation)

  While media intelligence might not be able to necessarily predict a winner, it does provide insight into the kind of influence media has over some of the biggest nights in entertainment, including the Super Bowl, the Grammys, and the Oscars. As each event unfolded, memorable moments and awards quickly became the topic of conversation…

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(Free Webinar On-Demand) What Were the Biggest PR Crises in 2014?

Webinar Overview:  Like any other year, 2014 was filled with big news stories. We saw them splashed across headlines, being discussed at length in newsrooms, and debated over social media. From the Malaysia Airlines disaster to chaos in Ferguson to scandal in the NFL, 2014 was not without its own crises. But what were the…

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The Media Intelligence Behind Black Friday 2014 & Holiday Giving

it’s the most wonderful time of the year…” …as the song goes, “This is that time of year when we gather with friends and family to celebrate a joyous holiday season. Along with getting ready for the biggest holidays of the year, retailers start fighting for our attention. Which retailer can offer the best bargains and…

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Ebola in the News: The Big Data Behind the Media Coverage (Presentation)

Over the last couple of months, you cannot turn on the TV or read online news without seeing a headline mentioning the viral disease Ebola. The largest outbreak to date is currently ongoing and affecting the West African countries of Guinea, Sierra Leone and Liberia.  At first, it was highly unlikely that Ebola would reach the…

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The Harsh New Media Reality: Challenges and Opportunities (On-Demand Recording)

    REGISTER NOW>>     Event Overview: Join our discussion about how traditional media can produce actions and change.  Although citizen journalism is a part of today’s communications world, there is no refuting the influence of a trusted media organization. Our panel of communications professionals will share their insight about the changing nature of…

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Fall’s TV Lineup: Using Data to Find the Hits and Misses (Presentation)

It’s finally Fall. Summer is officially over and its time for back-to-school, pumpkin picking, and trick-or-treating. But for some, the best part about fall is the return of their favorite TV show. New shows debut and old favorites return for another season. We dove into our media intelligence platform to discover which new shows were a hit or a miss the week of September 22…

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The Big Data Behind the Big Chill of the Ice Bucket Challenge

With this latest viral craze, we took it as an opportunity to dive into our Discovery module within the iQ media platform to find not only mentions of the ice bucket challenge within the media, but also to find out how the challenge got started, what charity originally benefited from the challenge, when ALS came…

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Who’s Winning the Smartphone Wars? (NEW)

These days, just about anyone can be seen toting around a smart phone. From iPhones to Androids, we use them everyday to make calls, exchange texts, play games, send emails, snap photos and so much more. But as technology develops and the smartphone market becomes more and more competitive, how can we understand whose technology is better and who is gaining the…

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PR Crises of 2014: Mistakes Made and Lessons Learned

  2014 was filled with some big news stories. They were splashed across headlines, discussed at length in newsrooms and debated over social media. From the Malaysian Airlines lost plane, to the riots in Ferguson, and the scandal in the NFL, 2014 was not without its own media crises. But what were the biggest crises from a PR standpoint?…

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Welcome to THE PULSE

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WINNERS TO WATCH: 10 Stellar Branded YouTube Channels

[slideshare id=12054877&doc=10favoriteyoutubechannels-120318111614-phpapp02] By: Marketwire+Sysomos and CommPRO.biz If a picture is worth a thousand words, then a video is likely worth a million. And some of the YouTube accounts on this list have seen that many, and more, views. That’s a testament to the power of images in telling compelling stories, building brands and driving social…

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THE WINNER’S CIRCLE: 10 Stellar Branded Google+ Pages

[slideshare id=11960206&doc=10favoritegooglepages-120311093908-phpapp02] Not everyone is up to speed on Google+ pages yet. And if you are like most (including us), you aren’t either. Incorporating a new social media platform into the mix is never easy, especially with an already challenging set of expectations, right? We understand—really, we do. The good news is that we can…

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HOT APPS: 10 Favorite Mobile Apps for Marcom & PR Pros

HOT Apps: 10 Favorite Mobile Apps View more presentations from CommPRO.biz Mobile is the future. In fact, mobile screens will top desktops as the Internet interface of choice by 2015, according to IDC. That’s why we decided to spotlight mobile apps for marcom and PR professionals in this edition. As you know, however, the spectrum…

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TWITTER WINNERS: 10 PR Agency Twitter Accounts to Follow

Twitter Winners: 10 pr agency twitter accounts to follow View more presentations from CommPRO.biz Twitter is one of those things. You either get it or you don’t. It’s a fast moving channel and the agencies we like best use their Twitter accounts for far more than as mere marketing megaphones. They actually use them to…

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Oscar Winners 2.0: 10 Nominees Driving Pre-Oscar Buzz

Oscar Winners – 10 Nominees Driving Pre-Oscar Buzz View more presentations from CommPRO.biz The Oscar buzz has been in full swing since before January 24th, when the Academy nominations were officially announced. The actors, directors, producers, and others hoping to be recognized as the best and brightest in entertainment are now pulling out their tuxedos…

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Elections 2.0: 10 Leading Socially Engaged Politicians

10 Leading Socially Engaged Politicians View more presentations from CommPRO.biz Elections have long-reaching consequences, and Election 2012 is no exception. Social media makes it almost inevitable that any given candidate’s online buzz will influence the result. At minimum, it will certainly influence the conversation both online and off as the election season heats up. That’s…

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Nonprofits 2.0: 10 Leading Socially Engaged Nonprofits

10 Leading Socially Engaged Nonprofits View more presentations from CommPRO.biz There are many wonderful nonprofits and inspiring charities doing good work in in today’s challenging times. We wanted to spotlight those that were not only top-rated—but that were also superior in leveraging social media across multiple channels. We’ve included a selection of A+ rated nonprofits…

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Super Bowl Sneak Peek: 10 Ads with Winning Online Buzz

Super Bowl Sneak Peek: 10 Ads with Winning Online Buzz View more presentations from CommPRO.biz Super Bowl Sneak Peek: 10 Ads with Winning Online BuzzThe Super Bowl is the ultimate in football. It’s also the ultimate in engaging,entertaining and expensive commercials. As you know, social media has done itspart to impact the advertising campaigns—so we…

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