Publisher’s note: Jim Cameron is a man we can all learn from. His career speaks for itself, from his days as an award winning newsman (including the venerable Peabody) to his hands on approach with...

By Mike McGrath, Founder of RealXstream Media Brand advertisers spend over 50 billion dollars on traditional media every year, yet we as consumers spend less time watching TV and more time watching each other and ourselves. Real Xtream's pitch to Coke ...The widespread growth of mobile and social media technologies like YouTube, Facebook, Twitter, Instagram and SocialCam`is enabling us to evolve beyond mere content consumers into a world where everyone is now a content creator. One way that new media companies ... ...

It's common sense -- use the strengths of the medium to tell your story. The ability to demonstrate the benefits of a product give video an advantage over text and image. Yet, this obvious piece of advice can often get lost in the heat of the creative process. Fine-tuning the words in the script can often overtake the hard task of selecting the right action shots to maximize the impact of your product video.

Fifty years ago today, Arthur C. Clarke’s dream became reality when an experimental communications satellite owned by AT&T as part of a multi-national agreement with Bell Telephone Laboratories, NASA, the British General Post Office, and the French National PTT (Post, Telegraph & Telecom Office) transmitted the first g

Not too long ago, there was a time when everyone was saying that advertising was dead. Having been a client-side CPG marketer and then running several “kinds” of agencies (including advertising), I was never a proponent of that view. Quite the contrary, advertising is still one of the best ways to express a brand’s essence, IMHO.

By Larry Thomas, Latergy Video has always been a social medium. People have gathered to watch and discuss moving pictures in theaters, living rooms and bars for years. Those conversations were...

Last week, Tupac Shakur joined Dr. Dre and Snoop Dogg on the stage at the Coachella Music & Arts Festival to perform two songs to the to the delight of his fans. “What the f—k is up, Coachella?” … a crude but understood call out to the crowd gathered in Indio, California for a 3 day musicfest. Not exactly the music business as usual given Mr. Shakur was murdered sixteen years ago.

As my mind and eyes wandered through old Mike Wallace interview clips I began to think about some of the 'scary' figures to darken my office door. The answer was obvious and immediate.

Journalism and the world it serves lost a great man this past weekend when television news pioneer Mike Wallace passed away at age 93. Much has, should and continues to be written about his accomplishments, interviews and determination.

By Larry Thomas, Latergy YouTube has paid attention to the needs of the needy. In 2007 they introduced their Nonprofit Program – which includes 16,000 organizations in the United States,...

Editor’s note: This post is being shared via our friends at Hunter PR. It was written as a tip sheet for Pinterest, but I am sharing it here to help video marketers increase ROI because the leading...

Note: Will is a 20-year veteran of the broadband, cable TV, content and technology industries. His usual focus is on the business and technology side of video. I’ve read him for years to gain a...