Video: “Best Practices in Online Video Advertising” Panel –Featuring Razorfish, The Weather Channel, Conviva & Videology
By Larry Thomas, President, Latergy
A few months ago, at the VideoNuze Online Video Advertising Summit, I moderated a panel on best practices in online video advertising. It included panelists Darren Feher, President and CEO of Conviva, Beth Lawrence, EVP, Ad Sales, The Weather Channel, Ravi Pahilajani, Associate Media Director, Razorfish, Aleck Schleider, VP Product Vertical, Videology. The discussion delivered several actionable key take-aways about video technology, content and strategy that marketers can learn from. It has stood the test of time (4 months ), so I am sharing it here.
Please enjoy, share and comment. Also, note that there is another VideoNuze event, hosted by Will Richmond on December 5th in New York City at the McGraw Hill building. Click here to learn more about VideoSchmooze.
Larry is president of Latergy, a video services boutique that provides multimedia content strategy, production, distribution and measurement services to professional communicators. Prior to Latergy, Thomas pioneered online video marketing and PR as co-founder and president of PR Newswire’s MultiVu and COO of Medialink Worldwide, a NASDAQ company that was sold to a VC-backed competitor. He lives in NJ with his wife, Sherry Lynn, and their plethora of pups. Contact him at lthomas@Latergy.com.