Scary Good Creative Video: ‘Carrie’ Promo Spooks New Yorkers
A new campaign rolled out of the proverbial pumpkin patch today and is approaching 10 million viral views at a terrifying pace. With the creative juice of Stephen King and Hollywood behind it, the Sony promo for the upcoming Carrie remake is the biggest thing to scare up that many views since The Blair Witch Project. This video shows the clip and provides a behind the scenes look at how this frighteningly fast-tracked promotion was done:
It may seem otherworldly for PR and Marketing professionals with less entertaining messages and freakishly-low budgets. Perhaps it is, and while millions of views may never find their way into your Halloween sacks there are more treats than tricks to munch on:
1. If you want news coverage, look for a hook with a seasonal tie in.
2. Don’t be afraid to experiment.
3. Plan, plan, plan. Terrifying things happen when you don’t.
4. Even when you plan and think you know what’s going to happen, you don’t, so capture it on video.
5. Seeing is believing. If your event, launch, message is not on video … It has a ghost of a chance in being seen.
Trick or Treat? Neither, if you don’t open the visual storytelling door.
Larry is president of Latergy, a video services boutique that provides multimedia content strategy, production, distribution and measurement services to professional communicators. Prior to Latergy, Thomas pioneered online video marketing and PR as co-founder and president of PR Newswire’s MultiVu and COO of Medialink Worldwide, a NASDAQ company that was sold to a VC-backed competitor. He lives in NJ with his wife, Sherry Lynn, and their plethora of pups. Contact him at lthomas@Latergy.com.
Published: October 8, 2013 By: