By Larry Thomas, President of Latergy Video Marketing and Public Relations
This wonderful tribute to Nelson Mandela by Dr. Maya Angelou blends video clips, photos and voice over to tell a story about the father of South Africa and one of the greatest leaders to walk this earth. It is driven by the poet's powerful reading of a tribute she wrote for the man she first met in 1960 when her husband led a rival freedom fighting organization.
Amazon.com may have just raised the bar for broadcast PR. As most Americans have heard since 60 Minutes 'broke' the story Sunday night, the digital book and everything else selling behemoth has an incredible idea to use a fleet of flying robots to deliver 5 pound packages in less time than it takes to deliver a pizza. The service is not yet in service will be called Prime Air.
We have seen marketers jump on YouTube with creative branded channels, ads interrupting our viewing and sponsored videos, but where are they on Netflix? Why haven’t we seen branded playlists or snack recommendations based on your show selections? Couldn’t Oreos be paying big dollars to become the “snack of choice” for Breaking Bad lovers watching on Netlifx? We have seen these integrations work seamlessly (almost) into most other aspects of our lives, but in the place that we are watching an average of three episodes of TV shows a day, nada?
Editor's Note: This guest post is from Leah Ruehlicke, a friend and community specialist at Toronto-based NotchVideo.com. Her background in journalism and social thought has allowed Leah to develop a love for working with people and tackling problems in creative ways. I hope you enjoy and learn from her post and welcome your comments and shares. - Larry Thomas
Here's another guest post from my friends at Notch Video. “How much does a video cost?” is the most common question they get. So, they asked video creators to identify a video they like & comment on what they thought it would cost to produce. The only catch: IT’S NOT THEIR VIDEO (so all costs are merely an estimate by each video creator on what they thought a similar video might cost). You can find, vet and interact with these video professionals and others at NotchVideo.com. We welcome your comments and shares. - Larry Thomas
The "140 characters or less" communication pioneers have used video, a medium worth a thousand Tweets, to create and develop their identity since the early days. Their YouTube channel has 74 well produced videos with various lengths, styles and topics that can come together to tell a story about people, culture and company. Their approach is a solid example for all start-ups and early stage growth companies who need to to use video to develop their brands.
Video content is engaging, informative and the content of choice of today’s busy business decision makers and influencers. But getting the most out of business video marketing should not be a stand alone tactic and should be integrated into your overall marketing and sales process. Check out this InfoGraphic, titled How Video Can Drive Sales, and see how online video marketing content can drive your sales and marketing objectives.
Today's post features interesting statistics compiled by Ebyline and found on visual.ly. Its yet another reminder that while the demand and statistical support for video is overwhelming, many leading brands have not truly cast their ballot. Budgets are shifting, but not until the audience is established and the data says so. Please enjoy and contact me to discuss your video production and marketing needs. Thanks - Larry Thomas
If you’ve worked in public relations and have been charged with generating ‘earned media’ then you know what it means to look for the news hook. As a professional service provider with a focus on video I know and cherish a solid hook, a juicy story … anything that will appeal to the gate keepers in the television newsrooms.
Blue Diamond is promoting Almond Breeze Almondmilk with a campaign called “Recipes Made Breezy”. With the help of their agency, Y&R California, they just launched the extremely innovative video content marketing campaign. It features a series of "programs" appearing on Vine and promoted on Tumblr that demonstrate how the product can be used to make a variety of traditional drinks more tasty. The clips blend graphics, animation and video and they are entertaining, informative and brief.
Editor’s Note: Today’s post is from Geoff Anderson, Managing Director of Sonic Sight, a broadcast and corporate communications company based in Sydney Australia. He's a pro with more than 20 years experience working with corporate clients, and his post reminds us that every successful video begins with a focus on the audience. Not the product, not the technology ... the audience. Enjoy and employ! – Larry Thomas
Before he had a nice home, his own bed and a slew of squeaky toys ...
Morris The Cat was a rescue.
And now he's giving back.
While I'm a dog guy, the marketers at 9 Lives and the ASPCA caught my fancy with the recently launched Morris' Rescue Watch campaign. It opened with those lines, causing me to lean forward to hear the story about their finicky spokesperson.
A new campaign rolled out of the proverbial pumpkin patch today and is approaching million of viral views at a terrifying pace.
With the creative juice of Stephen King and Hollywood behind it, the Sony promo for the upcoming Carrie remake is the biggest thing to scare up that many views since The Blair Witch Project.
Today’s post is from a friend and former colleague. Fred Yager, Vice President of Media Creation at Gibson, is a talented producer, writer and communicator. Throughout his career –from days managing TV news operations for Fox through his current role at the world’s most famous guitar maker (and the many books in between)- Fred has focused on storytelling. I asked him to share this story about a recent video marketing success on a guitar-string budget. Enjoy it! – Larry Thomas
Today's post features interesting statistics from comScore, Nielsen and others that highlight the powerful branding and marketing impact of video. It was compiled by Getty Images, a company we often turn to when clients require specific b-roll to augment productions. Just published on visual.ly, I hope you find it as interesting as I do and are able to leverage the data to fuel your visual storytelling. Please enjoy and share. - Larry Thomas
Clients ask me if they should post the video we produce on YouTube even though its also hosted in another player they completely control. My answer is usually yes if they are trying to reach a public audience. Even if your audience isn't likely to go to YouTube to find your video - post it there because it will appear high in Google searches and YouTube in it's own right is a significant search engine.
Editor's Note: Greg Ball managed the Burger King worldwide video communications department for many years, before creating his own video production company, Ball Media Innovations, Inc. I met him through my Linkedin group, Video Marketing and Public Relations, and asked him to share his thoughts. Today's post reminds us of the power of the testimonial video and provides actionable advice that we also recommend at Latergy. - Larry Thomas
Today, Latergy Video Marketing & Public Relations, my boutique agency and production company, introduced a new co-op satellite media tour service. We turn to an old-school staple and turbo-charge it with the latest in digital interactive visual communication to help forward-thinking public relations professionals develop content and earned media that can be used to launch or fuel campaigns.
The featured video is from The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce): an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. It's an example of using whiteboard to recreate a speech or convey a complex idea. You can find, vet and interact with video professionals and others at NotchVideo.com. We welcome your comments and shares. - Larry Thomas