Social Video

As the Lines Blur, Welcome to the Dark Side

By Larry Thomas, President of Latergy LLC

Most public and media relations departments, agencies and service providers are stocked with talent hired directly from newsrooms who are asked to maintain their news sensibility while telling, writing, producing the story in a way that incorporates the client’s key message points. A sensible, successful approach when done properly. It usually is. Both journalism and public relations, two sides of the same coin, are honorable professions, but – ironically, it’s the latter that has unfairly battled an image problem.

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Key Take Aways From Nielsen’s Q3 2014 Total Audience Report

By Larry Thomas, President, Latergy Last week, Nielsen published their quarterly report analyzing video consumption in a multi-screen world. I had the pleasure of gaining same day insight from Dounia Turrill, Nielsen’s Senior VP of Insights, as she spoke at the VideoSchmooze conference in NYC. She said “While we are not seeing a departure from…

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Are the Golden Days of Broadcast PR Still Ahead?

This week, the print elite fearlessly upped the ante with several leading brands making announcements to develop video programming. Click the links for details on announcements by The Wall Street Journal, The New York Times and Time, Inc. This is good news for audiences, advertisers … and perhaps most of all, PR professionals because much of the programming is news, not scripted entertainment. As technology improves and business models shift, more online news rooms will be equipped to receive and edit raw video which creates increased demand for well produced b-roll, bites and live video feeds.

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American Greetings’ Mother’s Day Video Quite A Card

By Larry Thomas, President of Latergy Video Marketing and Public Relations

Undecided about what to get mom for Mother’s Day? Don’t worry, you still have time to decide. And, you’ll have more than a little help from my friends in the visual storytelling business. Brands are using public relations and marketing tactics to engage procrastinating sons and daughters across all platforms. Communications professionals are using paid, earned, shared and owned media to distribute video to reach the broadest consumer demographic there is: Children, past and/or present. They target us with diverse messages about luxury, quality time, savings and of course – LOVE. They tug at our heart strings, tickle our funny bones and kick us in the rear to drive desired outcomes. Occasionally, they make us think.

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The Power of Purposeful Video Content

Ian Buck has worked on campaigns for Facebook, American Express, Samsung and other large, leading corporate brands. In 2012, he started www.notchvideo.com, an online marketplace where businesses can find the right video creators for their needs. His mission is to help businesses of all sizes produce online video content efficiently & cost effectively. This guest post spotlights a video of Ron Tite, founder of Toronto agency The Tite Group, discussing purposeful video storytelling. Enjoy his sound advice! – Larry Thomas

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Honey Maid Responds to Negative Social Criticism With Powerful Social Video

This guest post is from Leah Ruehlicke, a friend and community specialist at Toronto-based NotchVideo.com. A background in journalism and social thought has allowed her to develop a love for working with people and tackling problems in creative ways. Speaking of creative, kudos to the PR team at Honey Maid for the way they addressed recent criticism of their own work. Enjoy Leah’s thoughts. Thanks – Larry Thomas

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United Nations Assembles Hybrid Video Distribution Strategy

Editor’s Note: Prior to founding MotiVideos, a start-up producing Online Video to help motivate corporate teams, Ivan Nelson led the Digital Communications team of Sanofi . I met him through Video Marketing and Public Relations. His thoughtful post critiques the UN’s video storytelling strategy – including the balance between social media (ie YouTube) and owned media. Enjoy, comment and share. – Larry Thomas

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Digital Video Experts from JPMorgan Chase, Credit Suisse, United Healthcare, WeightWatchers and Northshore-LIJ Share Insights with Sherpa Digital’s Ben Chodor

The group of panelists included Ian O’Brien, Executive Director, Multimedia Services, JPMorgan Chase, Mike Covino, Director, Credit Suisse, Darren Hodgdon, COO, United Healthcare Community Plan (United Health Group), Adam Cricchio, Vice President of Creative and UX, WeightWatchers.com, as well as Antonette Alonso, Director Enterprise Video Services Infrastructure, North Shore-LIJ.

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Strong Move by Getty Images Acknowledges and Enables a Visually Rich World

By Larry Thomas, President of Latergy Video Marketing and Public Relations

If a picture is worth at least a thousand words and Getty Images, the leading creator and distributor of award-winning still imagery licenses more than 35 million news, sports, celebrity, music and fashion photos dating back more than 100 years … what do you think their content is worth? Hundreds of millions of dollars, no doubt. That’s why the news issued last week during SXSW is – in 1 word – INNOVATIVE. In future profit for the company and their army of professional photographers? Time will tell – but I think tens of millions if not more.

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Will Richmond: FreeWheel Report Indicates Advertisers Following Consumers As TV Everywhere Takes Off

Larry Thomas’ key takeaways for marketers from today’s column and the full report are:

– TV Everywhere is surging and advertisers are following consumers;
– Q4 2013 vs. 2012 ads viewed in live streaming jumped 148% to double share of total video ad views (nearly 10%);
– Live content growth is driven by sports programming and to a lesser extent news;
– Long-form content continues to be the driver behind industry growth;
– Mobile phones, tablets, and OTT devices continue to gain a bigger share of the monetization pie;
– Viewers are seeing more ads per commercial break, yet completion rates remain high;
– Technical advances (mainly apps) drive consumption as tablets become more like portable televisions than desktop computers.

No surprise, this is beginning to mirror connected TV trends.

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Blurring Lines Defined More by Content than Media Buying or Pitching

There’s been a lot of recent discussion about the blurring of the lines between Advertising and Public Relations and the other disciplines reporting into the CMO. Earned, Paid, Owned and Shared media are often deployed by some professionals who have been, still are and will continue to be identified by either disciples of David Ogilvy or Edward Bernays.

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No More Excuses for Online Marketers after Google-comScore Integration

Big Data Is a Big Deal. For marketers, the days of purely relying on instinct are long gone. As an instinctive guy who’s been advocating digital media, online video in particular, for the past 15 years this has been a thorn in my side – the side my wallet is on. While many innovative (perhaps courageous) brand marketers have pioneered the frontier with me and invested in online visual storytelling – most have not – at least until recently.

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INFOGRAPHIC: Video on Social Network – How Marketers & Advertisers Are Using Video

Editor’s Note: This infographic shares some of the latest facts and figures about the use of video in social media advertising. The data and infographic were compiled by Videoexplainers, and published by visual.ly.  We welcome your comments, videos and your own infographics regarding the power of video in the world of integrated marketing.  The Latergy…

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West Jet’s PR Soars With Christmas Miracle Video

West Jet, founded in 1996, bills itself as Canada’s most preferred airline servicing 88 destinations with 9600 employees and more than 100 jets. Compared to the 337 destinations, 100,000 employees and 1000 jet fleet Created by the American Airlines – US Airways merger, the pioneer of low cost air travel north of the border is hardly a giant in aviation.

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A Video Tribute to Nelson Mandela from U.S. State Department

By Larry Thomas, President of Latergy Video Marketing and Public Relations

This wonderful tribute to Nelson Mandela by Dr. Maya Angelou blends video clips, photos and voice over to tell a story about the father of South Africa and one of the greatest leaders to walk this earth. It is driven by the poet’s powerful reading of a tribute she wrote for the man she first met in 1960 when her husband led a rival freedom fighting organization.

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Amazon PR Video Drones On In A Very Good Way

Amazon.com may have just raised the bar for broadcast PR. As most Americans have heard since 60 Minutes ‘broke’ the story Sunday night, the digital book and everything else selling behemoth has an incredible idea to use a fleet of flying robots to deliver 5 pound packages in less time than it takes to deliver a pizza. The service is not yet in service will be called Prime Air.

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Where Are the Brands? To Get Noticed, Get on Netflix

We have seen marketers jump on YouTube with creative branded channels, ads interrupting our viewing and sponsored videos, but where are they on Netflix? Why haven’t we seen branded playlists or snack recommendations based on your show selections? Couldn’t Oreos be paying big dollars to become the “snack of choice” for Breaking Bad lovers watching on Netlifx? We have seen these integrations work seamlessly (almost) into most other aspects of our lives, but in the place that we are watching an average of three episodes of TV shows a day, nada?

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The Rise of Digital Video and How To Leverage It

Editor’s Note: This guest post is from Leah Ruehlicke, a friend and community specialist at Toronto-based NotchVideo.com. Her background in journalism and social thought has allowed Leah to develop a love for working with people and tackling problems in creative ways. I hope you enjoy and learn from her post and welcome your comments and shares. – Larry Thomas

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