By Judy Gombita, (Social) Public Relations and Communication Management Specialist Part I of this article ended with a suggestion to organizational communicators to get research-and-interactions proactive...
WWE “Suplexes” SXSW with Strategic Approach to Social Media
By Sam Ford, Director of Digital Strategy, Peppercomm The South by Southwest Interactive agenda this year was full of the usual suspects of speakers: digital pioneers, entrepreneurs, social activists...
Come Out on Top When It Comes to Online Fights
By Stephanie Richards, SowGrow Public Relations Beware: online fights are popping up all over the Internet, and the next fight might happen on your blog, Twitter account or Facebook page. It is easy to...
Social Media and Your CEO: How to Build the Brand Together
By Mark Cooper, CMO & Co-Founder, Offerpop Getting your CEO to be a regular participant in your company’s social media program can help you shape perception of your brand as authentic and open....
New York Knicks Hurt by Stoudemire’s Gay Slur Tweet? Top 5 Risks Brands Face on...
By Steve Nicholls, Author, “Social Media in Business” The NBA was in the news this week … and not just because the NBA draft went down last night. No, the NBA was in the news this week for a...
R.I.P. Facebook – The End of the World as We Know It?
By Skip Mahaffey, Broadcaster, Media Coach, Owner, The Skip Mahaffey Show Okay, don’t freak out that this is some sort of manifesto and please don’t send the FBI to my door, I’m just trying to get...
Six Ways to Innovate: Or Why I Became a Principal and CEO of a Social Media Agency
By Don Middleberg, CEO, Middleberg Communications First the news: In addition to my role as CEO here I have become a principal and the CEO of Laundry Service, a social media agency. Why? Because I am...
The Facebook Instagram Deal Is a Grand Slam: 5 Ways PR and Marketers Can Get on Board...
By Brandon Lee, CEO, Social Stage LLC The first thing that I thought of when Facebook announced the Instagram deal was the price tag to purchase a company that has $0 in revenue for $1 billion. Wow! That...
Brilliant Blogs or Bust! 5 Unfair Strategies to Make Your Writing Unforgettable
By Patrick Schwerdtfeger, Speaker and Author, “Marketing Shortcuts for the Self-Employed” Is good quality writing a thing of the past? No way! Despite the proliferation of bite-sized content in...
East Coast Quakes, Tweeting Disasters and “Thinking Like a Sociopath”: Crisis Guru Jo...
Spotlight: Jane Jordan-Meier, Author, “The Four Stages of Highly Effective Crisis Management” Crisis preparedness requires strong scenario planning, believes crisis expert and author Jane...
Social Media & The Sacred Brand: PR Lessons from a Massachusetts Mission to Israe...
By Helene Solomon, CEO of Solomon McCown & Co. Last month, I was invited by Governor Deval Patrick to join his delegation of about 40 state officials and business leaders on a trip to Israel via the...
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