Social Media

Stop Measuring Social Media

…Unless You’re Actively Engaging! By Jack Monson, Director of Digital Strategy, Qiigo You can spend all day measuring social media. But if you are not regularly publishing and engaging in social media, then all that measurement is a complete waste of time and money. By regularly publishing, I mean multiple times per day, on all…

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Build an Audience With a Blog

By Jill Kurtz, Owner, Kurtz Digital Strategy Blogs are one of my favorite social media tools because they are great ways to communicate your thought leaderships. They are also a great way to build traffic to your website and other online efforts. Communicating with a Blog A blog is a place for you to share…

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3 Ways to Make Your News Click-Worthy

By Melissa Baratta, SVP, Affect A study came out last week showing that 51% of online users are now getting their news from social media at least once a week. And for the 18-24 age bracket, social media has surpassed TV for the first time ever as the number one source of news. Just this morning at the doctor’s…

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Managing Risk with Sophisticated Social Listening

By Paige Leidig, CMO, NetBase The Forrester Wave: Enterprise Social Listening Platforms, Q1 2016 report states, “Social listening has moved well beyond just looking for buzz, and now informs marketing content and product innovation, as well as measures brand health.” All true – though I’d add that in addition to measuring brand health, social listening ensures brand health…

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How to Use Hashtags in PR and Marketing – #SocialMedia Tips

If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of…

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What Is Twitter Now?

By Jack Monson, Director of Digital Strategy, Qiigo Each week marketers talk about the latest new feature on Facebook and how they might use that feature to push their brand forward. We’re also frequently talking about Instagram, Snapchat, and a couple of revolving newcomers. But many marketers are no longer talking about Twitter, or at…

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Succeed on Social Media by Being Human

By Jill Kurtz, Owner, Kurtz Digital Strategy Want to succeed on social media? Focus on relationship building above all else.People engage with people on social media. You may be promoting a business, brand, or event, but to connect with people you need to be human. Here are three things to keep in mind on social…

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What Is LinkedIn Now?

By Jack Monson Director of Digital Strategy, Qiigo Monday’s announcement of Microsoft purchasing LinkedIn for $26.2B means that Microsoft is finally “in” social media after years of trying.  Acquiring LinkedIn is really the only move that made sense. Looking at hotter social properties like Snapchat would be a quicker way to freshen Microsoft’s image with younger demographics, but…

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How to Use Social Media Automation to Improve Your Marketing

Editor’s Note: Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way. View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo How to Use Social Media Automation to Improve Your Marketing from Post Planner

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Key Stakeholders Debate Investor Relations and Social Media

By Zach Wallens, Specialist, Global Disclosure & Financial Reporting Services, Business Wire Investor relations professionals and institutional investors have long been in a catch-22 scenario regarding social media. Though each side was curious in using social channels to engage their counterpart, both exhibited hesitation, hoping the other party would kick off using it as a business…

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Make Your Tweets Part of the Big Event

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is the social media platform of news junkies so it’s no surprise that there are lots of tweets around events. Even fairly inactive users can come alive when they attend a conference or concert. So, events are a great opportunity to get your content seen. This can…

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Twitter: Content Over Number of Followers

By Jack Monson Director of Digital Strategy, Qiigo Search or Social? Google’s inclusion of Twitter in search results continues to expand. The reality is that Twitter is already primarily a search engine. It searches a massive link library that also happens to be called Twitter. This library now also holds images and videos. Faster access to this…

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The Ultimate Guide To Press Release SEO: 2016 Edition

A well-optimized press release can increase your company’s visibility, help you attract media interest and analyst coverage, and make a positive impact on your search engine rankings. Introducing our new best practices guide: The Ultimate Guide to Press Release SEO: 2016 EDITION We teamed with the SEO experts at Acronym to develop this 15-page resource,…

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5 Tips for Content Discoverability

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Although similar in many ways, there is a…

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Facebook Customer Audience Targeting

By Jack Monson, Director of Digital Strategy, Qiigo It’s been said over and over that Content Is King. Sure. But if the content is never read, viewed, or heard by anyone, then it’s not very royal. If content drops but no one sees it, does it make any impact? You must spend some dollars on advertising to promote…

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Make YouTube Work for You in 3 Easy Steps

By Jill Kurtz, Owner, Kurtz Digital Strategy Online video attracts a lot of attention. While it is easy to think of YouTube as simply a great place to store your videos, it is a valuable social media platform in its own right. Channels are receiving a growing number of views and followers. You don’t want…

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How You Can Monitor Press for Free Using Google Tools

By Jim Brock, Founder and Leader, MarketSpace In building MarketSpace, we’ve met with a lot of PR professionals and agencies. For all of them, a core discipline is tracking media mentions of their clients and products. It’s striking how many agencies rely on a combination of free services (mostly from Google) for this task. It’s a…

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Social Analytics Isn’t Enough When the Bar is Set Too Low

By Peter Caswell, CEO, NetBase Social media analytics has become a business must-have, allowing brands to extract actionable data from consumer output. But not all options are created equal, and some may do more harm than good. Here’s what brands must consider to pick a platform that maximizes ROI and engages with consumers on a meaningful level:…

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Social Change Campaigns: How Dove Used Data to Raise the Bar

By Emma Beck, Account Executive, LEVICK With every marketing piece bidding for our attention— and each trigger point prompting action—an impactful communications campaign today takes more than volume. A campaign that resonates requires messaging tailored to a target audience. It involves gathering and applying data to identify who you want to reach, and then getting…

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