Social Media

How to Pump Up Your Social Media Identity

By Jill Kurtz, Owner, Kurtz Digital Strategy These days, your activity on social media contributes a great deal to your online identity. Since that identity is seem by everyone – personal, professional, marketers, potential employers, etc. – it is very important that you actively manage your identity online. Building your online presence means defining your brand…

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The Rise of Organic Search

What it means and why it matters for your brand, company, or organization By Bryan Bridges, Director of Digital Strategy, Lumentus, a strategic communications firm with a specialization in digital reputation management. When you visit a company’s website, particularly for the first time, how often do you use Google instead of typing in the website address,…

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How Brand Communicators Are Using Snapchat

By Brylee Kaye, Social Media Strategist, New York Institute of Technology Snapchat and Marketing Since its inception in 2011, Snapchat has managed to defy detractors who declared it yet another photo, video and messaging platform that parents and public school administrators should be concerned about. Marketers are now recognizing the influence that Snapchat has on…

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Facebook Company Acquisitions Since 2005 – Infographic

By Rebecca Hill, Outreach Nerd, TechWyse Facebook was initially created for university students in 2004 but quickly grew to one million users in just 10 months since it’s inception. As of today, Facebook boasts 1.7 billion users. This rapid growth has allowed Facebook to become the dominant social media platform, and the company has used some…

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What Should You Promote on Instagram or Snapchat?

By Jack Monson, Director of Digital Strategy, Qiigo Just when brands got their arms wrapped around posting good content on Facebook and Twitter, some of their audience emigrated to Instagram and Snapchat. If your customer base fits the demographic of either of these social media channels, ignoring them is as irresponsible as not moving your…

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A Guide to Holiday Social Advertising for Retailers

By Yuri Hoshino, Account Director, Adaptly  Some $884.50 billion in total holiday retail sales are predicted for 2016. To put this spend into perspective: in 2015 back-to-school trailed far behind at $68 billion and Mother’s Day at $21.2 billion. With consumers facing seasonal messages and advertisements from all different directions, it takes careful planning and strategizing to execute…

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Social Media & The CEO

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM    I recently wrote on Twitter that the leaders of companies need to engage when it comes to social media.  In my post I noted:  It’s that important.  And in the next post I added – carefully. Before going any further, let me make one very important point. …

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Snapchat for the Rest of Us

By Jill Kurtz, Owner, Kurtz Digital Strategy Did you know that as of 2015, 36% of Americans age 18-24 have a Snapchat account? The number of uses continues to grow and they are getting older. This year, the White House and many brands have gotten on board. Snapchat is the #1 app for Apple phones…

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Metallica is Back with Strong Thrash and Clever Social Commentary

By Ronn Torossian, CEO, 5WPR Metallica is back. The modern kings of metal and forerunners of 21st-century thrash have come back to the top of the rock charts with their latest LP, Hardwired … to Self-Destruct. To “announce” this to the world, Metallica released a video for the first single, Confusion. As superfan David Milberg noted, “The…

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Protect Your Brand on Social Media

By Jill Kurtz, Owner, Kurtz Digital Strategy Social media is an important way to connect with your audience. Although you can’t – and shouldn’t – be active on every social site, you do need to take steps to protect your name and brand across all channels. Make social media registration a priority, even if you…

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Getting Started with Your Social Media Marketing Strategy

By Jill Kurtz, Owner Kurtz Digital Strategy Are you stressed out about marketing your business on social media? If you are like most people, you aren’t sure what to do and it all just seems way too stressful. What you are likely missing is a social media strategy. It does not need to take a…

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5 Easy Ways to Win with Social Media

By Jill Kurtz, Owner, Kurtz Digital Strategy You are on social media – great! Whether you are new communicating and marketing on social or a seasoned pro, here are five great ways to boost the engagement you have with your online social connections. 1. Optimize your profile content. Each social platform allows you to create…

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How to Use LinkedIn to Develop Your Personal Brand

By Kate Paine, Personal Brand Strategist Whether you’re a professional, a small business owner, or a job seeker, you need to recognize the importance of your personal brand. Your personal brand is the image you reflect, your story, your values, and your expertise. In essence, your personal brand is your reputation. The realization that “you”…

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Facebook Added to Marketing Tool for Growing Social Media Following

By CommPro.biz Editorial Staff ShoutoutPost.com has recently added Facebook to their portfolio of social media networks, to help marketers potentially grow a company’s following. A beta verison, with Twitter and Instagram, has been live since the first quarter of this year. A “shoutout” is a post on a social media account that is given, sponsored…

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On-site SEO Myths that You Probably Believe

By Selina Jenkins, SEOServiceUSA Technically, search engine optimization splits into two; on-site optimization and off-page optimization. While someone might not say categorically that one is more vital than the other in achieving SEO dominance, there is no doubt that on-site optimization forms the basis of SEO strategies. For this strategy, most of the steps taken have…

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How to Optimize Your Press Release for Google

By Jill Kurtz, Owner, Kurtz Digital Strategy Is optimizing the visibility of your press release on search engines a goal for your press release? It’s a worthy goal to consider, as coming up in relevant search results has the potential to expand you reach beyond a media distribution list. Most people get their news mainly online.…

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B2B Influencer Marketing Activation (Presentation)

Editor’s Note: This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.   B2B Influencer Marketing Activation – Lee Odden from TopRank Marketing Agency

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Winning Ways: Build Links to Your Content

By Jill Kurtz, Owner, Kurtz Digital Strategy A new ranking study on links done by the Stone Temple Consulting team shows that links to your content from other websites is extremely important to your online credibility. The research shows a “near-perfect correlation” between ranking highly in Google and the number of links pointing to that page.…

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Tweak Your Tweets

By Jill Kurtz, Owner Kurtz Digital Strategy The Twitter research team recently studied 9,000 direct response campaigns in the U.S. to identify key ways marketers can improve campaign performance on the social media platform. The results offer some great insights, whether you are using Twitter for organic reach, paid campaigns, or both. Convey urgency: Tweets…

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