By Kathy Baughman President & Co-Founder, ComBlu Brands are making progress in applying discipline and structure to building the optimal content strategy and operations, but there are still issues to...

By Judy Gombita, (Social) Public Relations and Communication Management Specialist Part I of this article ended with a suggestion to organizational communicators to get research-and-interactions proactive...

By Michael Lamp, Hunter PR You’ve been to an event before, be it a concert with friends, family outing to the park or an industry conference. Chances are, you’ve even looked to social media to find a...

By Judy Gombita, (Social) Public Relations and Communication Management Specialist Businesses with a history of paying significant sums of money to a service company, vendor or membership-based...

By Paul Pierson, Partner & Design Director, Carbone Smolan Agency There is quite a big difference between web design and web development. Understanding this difference is a matter of asking yourself...

By Julia Bucchianeri, Account Executive, HB | Hart-Boillot Images are powerful tools that can be incredibly useful and advantageous in marketing. We see more and more brands leveraging this power...

By Tom Runzo, Co-Founder,President and CEO, Equisolve Executives at small-cap public companies know the importance of a functional and aesthetically pleasing corporate website that addresses both their...

By Alexandra Paparsenos, CTP Boston Agency Moms are savvy consumers with considerable buying power. To effectively engage this coveted group, it’s imperative that marketers understand how and where...

By Peter Friedman, CEO,LiveWorld As any social media person operating in a corporate or regulated environment can tell you, navigating legal liability while giving your customers a voice online can be a...

By Susan M. Tellem, Partner, Tellem Grody PR, Inc.  If you like to endorse people you know on LinkedIn, you probably see the occasional egg avatar when the box with your four LinkedIn buddies comes...

By Bettina Eckerle, Founder, Eckerle Law On April 2, the SEC announced new guidance on the use of social media to disseminate corporate information, refreshingly acknowledging and embracing the brave new...

Editor’s Note:  This post is reprinted with permission of Business Wire. By Neil Hershberg, Senior Vice President, Global Media/Business Wire Business Wire CEO Cathy Baron Tamraz is rapidly becoming...

By Sam Ford, Director of Digital Strategy, Peppercomm  The South by Southwest Interactive agenda this year was full of the usual suspects of speakers: digital pioneers, entrepreneurs, social activists...

Editor’s Note:  This is the second in a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in business-to-business SEO.  Click here for part...

By Mike Neumeier, APR, Principal, Arketi Group Last week, Arketi hosted a Lunch & Learn session with a small group of PR and marketing executives from Atlanta-based technology companies. Our guest...

Marketing Nightmares host Steve Lundin discusses social media mishaps and what companies can do to avoid them with Dave Kerpen.  Kerpen is the author of “Likeable Social Media” and co...

By Nora Landis-Shack, Student / Intern, CommPRO.biz Young professionals want (and probably need) to maximize the scope of any piece they might have the fortune to see professionally published. Whether...

By Stephanie Richards, SowGrow Public Relations Beware: online fights are popping up all over the Internet, and the next fight might happen on your blog, Twitter account or Facebook page. It is easy to...

By Michael Terpin, founder/CEO of SocialRadius; founder, Marketwire Digital visionary, Netscape co-founder and now uber-rich venture capitalist Mark Andreessen is known for his grand statements, such as...

By Nora Landis-Shack, Student / Intern, CommPRO.biz For our generation, social media has become the very air we breathe, shaping the fabric of what we define as marketing, public relations, and...