Social Media

Guide to Easy Instagram Content Creation

By Jacqueline Simard Ireton, Director of Accounts, BLASTmedia Over 400 million users are now actively sharing content on Instagram each month. The emphasis on creative and compelling content is not dwindling and as a consumer brand, it’s obvious the needed emphasis of visual content. If you’re lacking the creative juices to get the content ideation flowing,…

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How to Use Pinterest for Business

By  Leeyen Rogers, VP of Marketing, JotForm Pinterest is an incredible visual discovery tool that enables you to save anything, organize it, and easily refer to it later. Imagine a room full of virtual bulletin boards that allows you to save anything you want onto them. The boards are each labeled with a different category: travel,…

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GOP Candidates On Social Media: Trump Winning, Carson Doing Well

By Ronn Torossian, CEO, 5W PR The 2016 Election is fast approaching, and the GOP field is still duking it out. With the first primaries in Iowa fast approaching, a candidate’s appeal can be measured by the popularity of their social media platforms. While Donald Trump is out in front with his “Let’s Make America Great…

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Target Gets Serious About Social Data

By Hope Nguyen, VP, Marketing, NetBase When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course – to help explain events, trends and dynamics. This is easily done…

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How Netflix Directs 1/3rd of Internet Traffic (PRESENTATION)

Editor’s Note: Haley Tucker and Mohit Vora discuss the architecture at Netflix that makes streaming happen, while highlighting interesting lessons and design patterns that can be widely applied. Filmed at qconsf.com.  Haley Tucker works on the Playback Features team at Netflix, responsible for ensuring that customers receive the best viewing experience. Mohit Vora manages the Open…

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Getting Found on the Web – Why You Need Link Optimization

By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…

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IoT Leaders As Unpredictable As The Space

By Mary C. Long, Chief Ghost, Digital Media Ghost When Internet of Things (IoT) thought leaders take to social media, the way that they read and interact is both targeted and varied, much like IoT itself. And if you want to connect with them (or join their ranks) you need to understand how that interaction looks ahead…

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The Social PR Virtuoso: A New Course Offering from Shonali Burke

In her first ever online course, PR thought leader Shonali Burke will help you take your Social PR game from humdrum to “Hallelujah!” in just four weeks. Here are the details: ● It’s a 4­module course, on Social PR the way Shonali practices and teaches. ● It it has everything from getting started to messaging to…

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Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

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How to Drive Shares and Advocacy with News Release Hyperlinks

By Natasha Artavia, Business Wire San Francisco Hyperlinks play an important role in the way digital news is consumed. They provide instant, on-demand access to supporting information for interested readers. Hyperlinks are such a powerful tool to engage your audiences with and they provide a strong foundation for your news to stand by, why aren’t…

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The Best Practices for Optimizing Your Site for Digital Assistants?

By Robin Larsen, Copenhagen-based Business Development & Strategy Consultant It’s no secret that the use of smartphones is increasing daily. As a matter of fact, recent studies have shown that smartphone technology dominates the mobile technology field, comprising over 75% of the total population of mobile devices in use. What’s even more is that they are…

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PR News’ Social Media Summit Key Takeaway: Cross-Platform Campaigns

By Wendy Glavin, Marketing Communications Branding Strategist/Public Relations/Social Media/IT   Each year, new data, metrics, software and user preferences dictate influencer marketing. At the PR News Social Media Summit in New York City October 5, videos, graphics and images will again dominate in 2016. According to the statistics: 59% of executives would rather watch video than read…

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11 Ways to Rock Your B2B or B2C Company’s Instagram Presence

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire There is a revolution occurring in the communication space.  Thanks to the massive permeation of mobile devices, and the changes it brought to the way humans discover and interact, news consumption has changed.  Communications has changed.  This is the year of the Visual Revolution.…

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Why Passwords Aren’t Going Away

By Bill Carey, Vice President of Marketing & Business Development, Siber Systems Inc. Passwords were first declared dead when the Internet was still in its early stages, and reports of the security practice’s demise have recurred over the years, especially when newer technologies, such as fingerprint and iris scans, emerge as the latest “password-killer.” And yet, somehow, passwords…

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Pope Francis – “The Internet is a Gift from God”

By Susan Tellem, Partner, Tellem Grody PR, Inc. When I was lucky enough to be on the media advance team for the 1987 visit of John Paul II to Los Angeles, there was no social media and the Internet was emerging. In fact, Apple.com launched its first website that year. We credentialed about 3,000 media to…

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Web 2.0 Disrupts the Historical Linear Model of the Media

By Jeremy Bamidele “If Facebook was a country it would be the fourth most populous nation,” states Scott Stanzel, a former deputy press secretary to President George W. Bush Web 2.0 vs. Web 1.0 Web 2.0 and its crown jewel social media have revolutionized the way information is distributed and ingested. Web 2.0, is unlike…

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Trust a Mother’s Influence: How Moms Impact Social Media Trends

By Maria Bailey, CEO, BSM Media At 13 million and counting, Millennial Moms are a powerful consumer group that is redefining influencer marketing. There’s no question that moms are one of the most powerful consumer groups out there, accounting for $2 trillion in consumer spending annually. Segmented by generation, the youngest mothers (and hottest topic right…

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