Social Media

Making a Business Case for Snapchat

By Christopher S. Penn, VP of Marketing Technology, SHIFT Communications There’s a fundamental rule in marketing and business: we cannot manage what we cannot measure. Unfortunately, Snapchat is not yet measurable in a meaningful way. Other than raw story views, marketers have no information, data, or analytics, and thus no insights, to guide their Snapchat…

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How to Use LinkedIn to Develop Your Personal Brand

By Kate Paine, Personal Brand Strategist Whether you’re a professional, a small business owner, or a job seeker, you need to recognize the importance of your personal brand. Your personal brand is the image you reflect, your story, your values, and your expertise. In essence, your personal brand is your reputation. The realization that “you”…

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The Anti-Social Effect of Social Media

By Jill Kurtz, Owner Kurtz Digital Strategy I’ve been waiting for someone to document this for a while: social media is actually making us less interested in face-to-face interaction. As reported by MediaPost, Swedish furniture giant IKEA polled 12,000 people in 12 big cities around the world and found that: 68% of respondents said they…

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Build Your Instagram Following

By Jill Kurtz, Owner Kurtz Digital Strategy Instagram is one of the fastest growing social media channels, meaning your competition for the attention of your audience increases every day. While you need to work a little to increase your followers (never buy followers), you can do it. Here are some ideas. Be active The best…

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5 Ways to Rock Your LinkedIn Company Page

By Jill Kurtz, Owner, Kurtz Digital Strategy Your LinkedIn company page is a great way to establish your presence in the marketplace as well as thought leadership on social media. Here are some ways you can maximize the benefit of your LinkedIn company page. Drive traffic to your page. Link to your company page in your…

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8 Things Your Competitors Are Doing Better on Social Media

By Ted Birkhahn, Partner & President, & Marian Daniells, Sr. Account Executive, Peppercomm For CEOs and other senior-level executives, being relevant on social media is hard. There can be ample risk – real or perceived – that keeps these busy professionals from adopting best practices and providing real value to their audiences across social media channels. The result sometimes…

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Facebook is Working to Eliminate Clickbait…and You Won’t Believe What You Can Learn From This!

By Gary Frisch, Founder & President, Swordfish Communications Facebook recently announced it would tweak its timeline algorithms to weed out obnoxious “clickbait” posts. This is long overdue, as no doubt we’ve all become jaundiced from reading those breathless headlines that populate our screens, even if we don’t actually go for the bait and click through. But reading…

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5 Facebook Fails

By Jill Kurtz, Owner, Kurtz Digital Strategy How is you effort to connect with key audiences on Facebook going? If you aren’t getting the results you want from your social media efforts, here are 5 common mistakes to avoid. 1. Me, me, me Do you talk only about yourself on your Facebook page? That doesn’t…

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Ten Tips To Use Social Media For Your Crowdfunding Campaign

By Matt Kovacs, President & Senior Strategist, BLAZE PR 1. Be bold – it takes time to see results, but stay true to your course and post your vision on a consistent basis. Social media is a great way to highlight your campaign and offer up the features and benefits of the product you are…

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Twitter Fundamentals for Success

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is a great social media platform to reach influencers in your industry and among your core audiences. There are lots of posts that explore intricacies of how to get the most from Twitter, but it’s important to never lose sight of the fundamentals of an effective presence. Every…

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Invisible Cowards: How Trolling Became America’s Newest, Ugliest Past Time

By Jennefer Witter, CEO/Founder, The Boreland Group Inc. A two-time Olympic gold medalist is “heart-broken” and in tears after being cyber bullied. A well-known columnist, known for her feminist writings, closes her social media accounts down after rape and death threats are made against her five year old daughter. An actress is forced off Twitter…

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Here is How to Get More Email Subscriptions on Your Website

By Michael Bentos, ParadoxSEO.com There are a number of activities that the owner of a website normally hopes to get from their visitors. They hope that the visitors will like the website on Facebook, share it, tweet about it, pin it and dig it too. These activities make the website known across the Internet. They…

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If You Build It, They Won’t Just Come…

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing I got a call recently from a potential client. Let’s call him Doug. In addition to his full-time job, Doug is running a side business. We’ll call it Widget Express. Doug has heard he needs a website for Widget Express. This is why he’s…

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How Pinterest is Influencing Today’s Communication

By Hannah Herreid, Media Relations Specialist, Business Wire Using social media platforms to tell your story is one of today’s best and most crucial tools for communications professionals in order to be part of a 24/7 global conversation. Now more than ever it is imperative to take advantage of the social features that are at your…

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Three Dos and Don’ts for Social Media

By Devin Stabley-Conde, Premium Content Writer, Hubshout Whether you believe it or not, employers will often look through social media profiles to determine whether someone is a good fit for the company or not. According to JobVite, 93% of recruiters say they currently use or plan to use social media for hiring. Social media can…

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How Earned Media Proves To Be A Power Play During The Olympics

By Jessie Berry, Director of Marketing, iQMedia Corp The 2016 Summer Olympics are well underway in Rio, and it’s only a matter of time before we find out how this year’s games stack up in terms of audience engagement and resulting revenue for the sponsoring brands involved. What we do know is that the Rio games…

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Pro Tweeting Tips from Twitter

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter recently offered 8 simple rules on how to compose effective Tweets. 1. Keep it simple. Research shows that tweets with fewer than 50 characters generate 56 percent more engagement than tweets with 50-100 characters. 2. Provide direction. Ask your followers to do something on Twitter. Whether that’s…

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4 Tips to Master Facebook Live For Your Business

By Stephanie Abrams Cartin & Courtney Spritzer, Socialflyny.com Live video has become a huge part of our online culture in this year alone. A platform once open only to celebrities and journalists, Facebook Live is now a live streaming service available to the masses. Some once unknown users have quickly become household names thanks to Facebook…

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Simple Strategies that Will Help Improve Customer Retention

By Derek Iwasiuk, CEO, engagethecrowd.com Bringing in new customers to your business is hard, but retaining them is even harder. It is much easier to lose new customers. This is why you have to pay special attention to customer retention. The difference between successful businesses and the ones that fail is the amount of customer lifetime value. Customer…

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