Social Media

Social Change Campaigns: How Dove Used Data to Raise the Bar

By Emma Beck, Account Executive, LEVICK With every marketing piece bidding for our attention— and each trigger point prompting action—an impactful communications campaign today takes more than volume. A campaign that resonates requires messaging tailored to a target audience. It involves gathering and applying data to identify who you want to reach, and then getting…

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5 Winning Ways on Twitter

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is a great place to be part of the news of the day, whether just to learn about what’s happening in real-time or to become more of a part of trending news and topics. But, as with all social channels, you need to know the platform’s conventions in…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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Time to Fall in Love with Social Media Strategy

By Jill Kurtz, Owner, Kurtz Digital Strategy Surveys consistently show that businesses large and small are on social media. Unfortunately, they also find that few have a strategy that guides their efforts. This is highly risky behavior that can lead to wasted resources with few results to show. It’s time that we all stop experimenting and…

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How You Can Monitor Press for Free Using Google Tools

By Jim Brock, Founder and Leader, MarketSpace In building MarketSpace, we’ve met with a lot of PR professionals and agencies. For all of them, a core discipline is tracking media mentions of their clients and products. It’s striking how many agencies rely on a combination of free services (mostly from Google) for this task. It’s a…

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How to Get In On the HR Conversation

By Mary C. Long, Chief Ghost, Digital Media Ghost When thinking about Human Resources and social media, notions of walking on eggshells, being politically correct, and biting your tongue might come to mind. But HR professionals are actually heavily engaged on social media platforms, so if you’re looking to connect with them you ought to be aware…

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Taking Social Listening Beyond Customer Care

By Paige Leidig, CMO, NetBase The potential of social media extends far beyond customer service and reputation monitoring. With real-time access to audience data and trends, successful brands are doing more than just listening in – they’re opening up the conversation. Here’s how: Driving innovation Social media sentiment analysis allows brands to identify consumer pain points and…

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3 Ways to Tell If You’re Doing Social Media Right

By Lindsey Baine, Merritt Group Social media can often feel like the Wild Wild West to brands. With so much guidance around what to do and what not to do, how can you make sense of it all? While there is no one magic answer or approach to “doing social right,” a company should ask itself…

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Love It or Hate It, Don’t Ignore Potential of Twitter

By Jill Kurtz, Kurtz Digital Strategy The constant barrage of content on Twitter makes it one of my least favorite social platforms. But there are many aspects to Twitter that make it too good of a marketing and communication channel to ignore. Here are some thoughts on why you should consider twitter as part of…

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The Remarkable SEO Power of Republishing

Editor’s Note: Rand Fishkin’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.   The Remarkable SEO Power of Republishing from Rand Fishkin

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Search Content vs. Social Content

Editor’s Note: One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a ‘one-size-fits-all’ approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually…

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Social Media Strategy Must Include Video – Or It’s Not Very Strategic

By Kim Niemi, Vice Ghost, Digital Media Ghost Have you heard the news? The content revolution is real and social media is starting to lose out in the ranking battle. According to Searchmetrics’ Google Year in Review 2015, the top ranking sites were all big name publishers, with just two social networks in the mix –…

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March 2016: 11 Key Social Media Updates for Today’s Communication Pros

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In 2015, a Pew Research study showed us just how important leading networks are in news discovery. With over 63% of Twitter and Facebook users using these platforms as a new discovery forum, it only makes sense that communication professionals keep up to date…

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Guide to Easy Instagram Content Creation

By Jacqueline Simard Ireton, Director of Accounts, BLASTmedia Over 400 million users are now actively sharing content on Instagram each month. The emphasis on creative and compelling content is not dwindling and as a consumer brand, it’s obvious the needed emphasis of visual content. If you’re lacking the creative juices to get the content ideation flowing,…

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Google Harnessing Big Data to Delete the Zika Virus

By Roman Temkin, New York-based Entrepreneur There’s always a scary-sounding disease out there making headlines. From Swine Flu to Ebola, something is out there that can kill you, and someone is fighting a battle against it. That classic good versus evil dynamic makes for an amazingly compelling news story, but it also leads to an undercurrent…

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How Viral Content Supports Organic Growth (Case Study)

By Tracy Rosecrans, SVP of Marketing and Product, Healthline Over the past two years, Healthline.com has grown from 2M monthly sessions to well over 62M monthly sessions in large part by focusing on developing high quality evergreen content and creating a subset of ‘social content’ intended to go viral. While the majority of traffic is search-referred,…

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TheNewsMarket Study Reveals Journalists’ Increasing Dependence on Multimedia Content & Online Newsrooms

Media Study Reveals the Growing Significance of Quality Online Newsrooms and Multimedia Content A recent study of 248 journalists has revealed it is now essential for brands to offer content in multimedia formats, with three quarters stating press release distribution services alone were not sufficient as a source for stories. Furthermore, the study shows that…

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How to Use Pinterest for Business

By  Leeyen Rogers, VP of Marketing, JotForm Pinterest is an incredible visual discovery tool that enables you to save anything, organize it, and easily refer to it later. Imagine a room full of virtual bulletin boards that allows you to save anything you want onto them. The boards are each labeled with a different category: travel,…

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