Social Media

Twitter Fundamentals for Success

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is a great social media platform to reach influencers in your industry and among your core audiences. There are lots of posts that explore intricacies of how to get the most from Twitter, but it’s important to never lose sight of the fundamentals of an effective presence. Every…

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Invisible Cowards: How Trolling Became America’s Newest, Ugliest Past Time

By Jennefer Witter, CEO/Founder, The Boreland Group Inc. A two-time Olympic gold medalist is “heart-broken” and in tears after being cyber bullied. A well-known columnist, known for her feminist writings, closes her social media accounts down after rape and death threats are made against her five year old daughter. An actress is forced off Twitter…

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Here is How to Get More Email Subscriptions on Your Website

By Michael Bentos, ParadoxSEO.com There are a number of activities that the owner of a website normally hopes to get from their visitors. They hope that the visitors will like the website on Facebook, share it, tweet about it, pin it and dig it too. These activities make the website known across the Internet. They…

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If You Build It, They Won’t Just Come…

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing I got a call recently from a potential client. Let’s call him Doug. In addition to his full-time job, Doug is running a side business. We’ll call it Widget Express. Doug has heard he needs a website for Widget Express. This is why he’s…

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How Pinterest is Influencing Today’s Communication

By Hannah Herreid, Media Relations Specialist, Business Wire Using social media platforms to tell your story is one of today’s best and most crucial tools for communications professionals in order to be part of a 24/7 global conversation. Now more than ever it is imperative to take advantage of the social features that are at your…

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Three Dos and Don’ts for Social Media

By Devin Stabley-Conde, Premium Content Writer, Hubshout Whether you believe it or not, employers will often look through social media profiles to determine whether someone is a good fit for the company or not. According to JobVite, 93% of recruiters say they currently use or plan to use social media for hiring. Social media can…

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How Earned Media Proves To Be A Power Play During The Olympics

By Jessie Berry, Director of Marketing, iQMedia Corp The 2016 Summer Olympics are well underway in Rio, and it’s only a matter of time before we find out how this year’s games stack up in terms of audience engagement and resulting revenue for the sponsoring brands involved. What we do know is that the Rio games…

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Pro Tweeting Tips from Twitter

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter recently offered 8 simple rules on how to compose effective Tweets. 1. Keep it simple. Research shows that tweets with fewer than 50 characters generate 56 percent more engagement than tweets with 50-100 characters. 2. Provide direction. Ask your followers to do something on Twitter. Whether that’s…

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4 Tips to Master Facebook Live For Your Business

By Stephanie Abrams Cartin & Courtney Spritzer, Socialflyny.com Live video has become a huge part of our online culture in this year alone. A platform once open only to celebrities and journalists, Facebook Live is now a live streaming service available to the masses. Some once unknown users have quickly become household names thanks to Facebook…

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Simple Strategies that Will Help Improve Customer Retention

By Derek Iwasiuk, CEO, engagethecrowd.com Bringing in new customers to your business is hard, but retaining them is even harder. It is much easier to lose new customers. This is why you have to pay special attention to customer retention. The difference between successful businesses and the ones that fail is the amount of customer lifetime value. Customer…

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Attracting Eyeballs to Your Great Content

By Jill Kurtz, Owner Kurtz Digital Strategy Writing and publishing great online content is only part of the effort to get attention for your expertise. You need readers. Here’s how to attract them. Use the Right Keywords Use the keywords that the people you want to reach use in every piece of content you write.…

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Can You Trademark a Hashtag? #ItDepends!

By Ronda Majure, VP, Head of Global Sales, Trademark Workflow President, Thomson CompuMark Hashtags in social media may be old news but hashtags have now become a trend in the trademark world. The once-ignored symbol is now helping companies across the globe build and reinforce their brands on social media sites. In 2010, four years after Twitter…

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Great Content, Great SEO

By Jill Kurtz, Owner Kurtz Digital Strategy Every piece of content you create should be developed with SEO – search engine optimization – in mind. SEO is less of a moving target than in years past, so now is a good time to commit to the three elements that will make your content pop in…

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CommPro.biz Named Semifinalist in 43North Venture Capital Competition

Compiled By CommPro.biz Editorial Staff New York, NY – CommPRO Global, Inc. (CommPro.biz) is pleased to announce it has been selected as a semifinalist in New York state’s 43North competition for startups. The company will compete with other semifinalists for a total of $5 million in potential funding. 43North attracts entrepreneurs from around the world…

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Twitter – Still 140 Characters, But You Can Say More

By Jill Kurtz, Owner, Kurtz Digital Strategy Somehow, Twitter is finding ways for users to say more in 140 characters. Here are the changes the social media platform outlined so you can pack more into your tweets: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. Media attachments: When you…

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Managing Risk with Sophisticated Social Listening

By Paige Leidig, CMO, NetBase The Forrester Wave: Enterprise Social Listening Platforms, Q1 2016 report states, “Social listening has moved well beyond just looking for buzz, and now informs marketing content and product innovation, as well as measures brand health.” All true – though I’d add that in addition to measuring brand health, social listening ensures brand health…

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Instagram in 5 Easy Steps

By Jill Kurtz, Owner, Kurtz Digital Strategy Instagram is an excellent social media network for visual branding. If 2016 is the year of creating impact with videos and images, then Instagram is a great tool for the effort. Here are some tips for success with Instagram for your business. Complete your bio As with any…

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The Right to Remain Silent?

By Filomena Fanelli, CEO/Founder, Impact PR & Communications, Ltd. One of my favorite bits of public relations advice to give is this: build relationships when things are good. If you proactively tell your story, you prevent someone else from telling it for you. This past week our social media newsfeeds were chock full of images of…

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How You Can Monitor Press for Free Using Google Tools

By Jim Brock, Founder and Leader, MarketSpace In building MarketSpace, we’ve met with a lot of PR professionals and agencies. For all of them, a core discipline is tracking media mentions of their clients and products. It’s striking how many agencies rely on a combination of free services (mostly from Google) for this task. It’s a…

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