Social Media

Can You Trademark a Hashtag? #ItDepends!

By Ronda Majure, VP, Head of Global Sales, Trademark Workflow President, Thomson CompuMark Hashtags in social media may be old news but hashtags have now become a trend in the trademark world. The once-ignored symbol is now helping companies across the globe build and reinforce their brands on social media sites. In 2010, four years after Twitter…

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Great Content, Great SEO

By Jill Kurtz, Owner Kurtz Digital Strategy Every piece of content you create should be developed with SEO – search engine optimization – in mind. SEO is less of a moving target than in years past, so now is a good time to commit to the three elements that will make your content pop in…

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CommPro.biz Named Semifinalist in 43North Venture Capital Competition

Compiled By CommPro.biz Editorial Staff New York, NY – CommPRO Global, Inc. (CommPro.biz) is pleased to announce it has been selected as a semifinalist in New York state’s 43North competition for startups. The company will compete with other semifinalists for a total of $5 million in potential funding. 43North attracts entrepreneurs from around the world…

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Twitter – Still 140 Characters, But You Can Say More

By Jill Kurtz, Owner, Kurtz Digital Strategy Somehow, Twitter is finding ways for users to say more in 140 characters. Here are the changes the social media platform outlined so you can pack more into your tweets: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. Media attachments: When you…

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Managing Risk with Sophisticated Social Listening

By Paige Leidig, CMO, NetBase The Forrester Wave: Enterprise Social Listening Platforms, Q1 2016 report states, “Social listening has moved well beyond just looking for buzz, and now informs marketing content and product innovation, as well as measures brand health.” All true – though I’d add that in addition to measuring brand health, social listening ensures brand health…

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Instagram in 5 Easy Steps

By Jill Kurtz, Owner, Kurtz Digital Strategy Instagram is an excellent social media network for visual branding. If 2016 is the year of creating impact with videos and images, then Instagram is a great tool for the effort. Here are some tips for success with Instagram for your business. Complete your bio As with any…

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The Right to Remain Silent?

By Filomena Fanelli, CEO/Founder, Impact PR & Communications, Ltd. One of my favorite bits of public relations advice to give is this: build relationships when things are good. If you proactively tell your story, you prevent someone else from telling it for you. This past week our social media newsfeeds were chock full of images of…

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How You Can Monitor Press for Free Using Google Tools

By Jim Brock, Founder and Leader, MarketSpace In building MarketSpace, we’ve met with a lot of PR professionals and agencies. For all of them, a core discipline is tracking media mentions of their clients and products. It’s striking how many agencies rely on a combination of free services (mostly from Google) for this task. It’s a…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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Private vs. Public: What is Snapchat’s Best Move?

By Peter LaMotte, Senior Strategist, LEVICK & Carly Berkenblit, Intern, LEVICK In 2011, Snapchat started off as a prototype for a class at Stanford. Today, it is one of the world’s most popular social media apps, with more than 100 million daily users and a value of nearly $16 billion. Snapchat’s release of “Snapchat Partners,” an…

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Stop Measuring Social Media

…Unless You’re Actively Engaging! By Jack Monson, Director of Digital Strategy, Qiigo You can spend all day measuring social media. But if you are not regularly publishing and engaging in social media, then all that measurement is a complete waste of time and money. By regularly publishing, I mean multiple times per day, on all…

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Build an Audience With a Blog

By Jill Kurtz, Owner, Kurtz Digital Strategy Blogs are one of my favorite social media tools because they are great ways to communicate your thought leaderships. They are also a great way to build traffic to your website and other online efforts. Communicating with a Blog A blog is a place for you to share…

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3 Ways to Make Your News Click-Worthy

By Melissa Baratta, SVP, Affect A study came out last week showing that 51% of online users are now getting their news from social media at least once a week. And for the 18-24 age bracket, social media has surpassed TV for the first time ever as the number one source of news. Just this morning at the doctor’s…

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How to Use Hashtags in PR and Marketing – #SocialMedia Tips

If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of…

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What Is Twitter Now?

By Jack Monson, Director of Digital Strategy, Qiigo Each week marketers talk about the latest new feature on Facebook and how they might use that feature to push their brand forward. We’re also frequently talking about Instagram, Snapchat, and a couple of revolving newcomers. But many marketers are no longer talking about Twitter, or at…

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Succeed on Social Media by Being Human

By Jill Kurtz, Owner, Kurtz Digital Strategy Want to succeed on social media? Focus on relationship building above all else.People engage with people on social media. You may be promoting a business, brand, or event, but to connect with people you need to be human. Here are three things to keep in mind on social…

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What Is LinkedIn Now?

By Jack Monson Director of Digital Strategy, Qiigo Monday’s announcement of Microsoft purchasing LinkedIn for $26.2B means that Microsoft is finally “in” social media after years of trying.  Acquiring LinkedIn is really the only move that made sense. Looking at hotter social properties like Snapchat would be a quicker way to freshen Microsoft’s image with younger demographics, but…

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How to Use Social Media Automation to Improve Your Marketing

Editor’s Note: Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way. View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo How to Use Social Media Automation to Improve Your Marketing from Post Planner

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Key Stakeholders Debate Investor Relations and Social Media

By Zach Wallens, Specialist, Global Disclosure & Financial Reporting Services, Business Wire Investor relations professionals and institutional investors have long been in a catch-22 scenario regarding social media. Though each side was curious in using social channels to engage their counterpart, both exhibited hesitation, hoping the other party would kick off using it as a business…

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Make Your Tweets Part of the Big Event

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is the social media platform of news junkies so it’s no surprise that there are lots of tweets around events. Even fairly inactive users can come alive when they attend a conference or concert. So, events are a great opportunity to get your content seen. This can…

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