By Adele Gambardella-Cehrs CEO, Epic PR Group As the CEO of a PR agency, I have recently stopped answering RFP’s. That’s right. We no longer give our ideas away for free and neither should you. When...
Five Lessons from Ballroom Dancing Season #16 Celebrities of DWTS Will Discover While...
Editor’s Note: Patrice shares her story and celebrates ballroom dancing in our Google+ Hangout On Air, recorded Monday. Click here to watch the video and download Patrice’s...
Getting The Most From Your Agency: How-To Tips For Clients To Maximize Results
By Ken Jacobs, Principal, Jacobs Communications Consulting An increasing number of clients who work with agencies—be they PR, advertising,digital,branding,integrated communications, promotional, or...
When to Sell Your Agency
By Art Stevens, Managing Partner, StevensGouldPincus The economy has improved and marketing communications firms are doing much better. Some had record years in 2012 with double digit growth. There are...
Getting Down To (More New) Business
Editor’s Note: This is the second in a series of PR agency business-building tactics and trends from industry expert, Ken Jacobs. Part one is “Agency Management: Kicking 2013 Into...
An Agency Owner’s New Year’s Resolutions
By Ann T. Willets, President & CEO, Utopia Communications, Inc. New Year’s resolutions are only as good as your resolve, I suppose, but it’s not the resolution’s fault if you don’t do it....
Agency Management: Kicking 2013 Into Action
By Ken Jacobs, Principal, Jacobs Communications Consulting If you’re an agency owner or leader, ‘tis the season to look back at last year and more important, look forward and plan for your firm’s...
Striving for the Best: 5 Steps to Building a Great Place to Work
By Sara Whitman, Senior Director, Peppercomm I’ve been at Peppercomm for 14 of its 17 years, so I know it’s a great place to work. But what an unexpected pleasure for Crain’s NY Business to...
Ogilvy’s Habits of PR Success: How to Gain a Following Outside of Social Media ...
By Kate Cronin, Managing Director of Ogilvy Public Relations NY; Global Managing Director of the Agency’s Healthcare Practice Regardless of your area of expertise, there is no question that social media...
PR and Ad Agency Life: Why Clients Ask Stupid Questions – and How to Avoid Them
By Rodger Roeser, President, The Eisen Agency There’s no such thing as a stupid question, right? Well, there is. They also say the customer is always right. I want to know who “they” are,...
PR POV: Can Your Agency Afford Not to Take Business from Dictator, Despot or Politica...
By JM de Jesus, MBA, President, Quadrant Two PR In an oligarchic, hyper-competitive marketplace for PR and marketing communications, where budgetary muscle, youthful exuberance, and a hybrid of management...
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