By Dawn Sullivan, HB Agency Thanks to services like Songza and iHeartRadio’s “Perfect For”, customizing music to fit your mood or “activity” is a snap. But, for the modern PR agency...

By Ann Willets, President, Utopia Communications  Q. My boss is prone to giving me a 45-minute PowerPoint and telling me to turn it into a news release without much guidance. What are some practical tips...

Worldcom Public Relations Group released an e-glossary of public relations and marketing terms from around the globe. The media and PR industries rarely undergo an actual revolution. Instead, together...

By Gerard Braud When you win the Super Bowl, you get a parade. So image 1 million people turning out for a parade and you… yes you, decide you want to be quoted on the front page. Can you displace...

Whether you are cheering for the 49ers or the Ravens, great food is the universal language for most any fan. Just in time for the Super Bowl 2013, there is a eBook of creative and flavorful recipes...

By Art Stevens, Managing Partner, StevensGouldPincus The economy has improved and marketing communications firms are doing much better.  Some had record years in 2012 with double digit growth. There are...

By Gerard Braud Do the communications surrounding school shootings drive you nuts? The repetitive communications failures are enough to drive a communications specialist insane. While the debate over...

Editor’s Note:  This is the second in a series of PR agency business-building tactics and trends from industry expert, Ken Jacobs.  Part one is “Agency Management: Kicking 2013 Into...

Editor’s Note: We wanted to share these 2013 insights from PR industry leader, Ann Willets. Copyright 2013 PR Tactics. Reprinted with permission from the Public Relations Society of America...

By Fay Shapiro, Publisher, CommPRO.biz You always knew when Dan Edelman came to our offices.  He was larger than life, colorful, a wonderfully warm person and a tremendous story-teller.  He, of course,...

By David Johnson, CEO, Strategic Vision, LLC The hottest media topic right now is Lance Armstrong and his interview with Oprah Winfrey.  The story of the interview has been leaking out for days....

By Sally Falkow, APR, President and co-developer, PRESSfeed Remember the days when we’d read our newspaper with a cup of coffee in the morning and watch the evening news on TV?  We were quite happy to...