Romney and PR Pros – Why Don’t You Deliver More Raw Meat?
I’m not in the PR industry. That’s why my comments might deserve a second look—because I see it as I believe many in the general public do.
There has been press recently suggesting that PR professionals need to be more aggressive. This week’s piece on O’Dwyer’s titled “UK PR Exec to Lead IABC in U.S.; PR Is Timing in Both” is just the latest example.
Not to jump onto the dog pile here, but my message to PR pros is that if you want to be successful, then you must abandon the namby-pamby, politically correct in all your campaigns and feed the media and public raw meat instead.
Let me give you an example, courtesy of the Romney Campaign. His political operatives are taking the politically correct path and presenting Romney as the white bread guy who is namby-pamby and not threatening. I would counsel his handlers to adopt the Ann Coulter take-no-prisoners style, and it would be a winning strategy.
Now, if you would just set aside your political views for a second and hear me out:
Basically, liberals operate on the basis of “feelings and emotions,” whereas conservatives operate on “facts and logic.” The two don’t mix well together. The key is if you are advising a conservative, you need to be able to translate those facts and logic into feelings statements to win over the liberal and moderate voter. You have to feed the audience raw meat in a message that resonates with it.
If I were to advise Romney, I would tell him to talk to the issues in sound bites. I would tell him not to cede global warming to the liberals. The way I see it, there is a ton of evidence disproving man caused global warming. I have personally written a scientific refutation of it. (The principle thing is that the IPCC has a VERY FLAWED computer model that posits that CO2 will rise into the atmosphere and stay there for 100 years and thus become cumulative. This is so easy to disprove. Check out the specific gravity of CO2—its weight relative to air—on any website and they will tell you that it is 1.52 or in other words 152% heavier than air and sinks to the ground when it is released.)
I would also advise Romney to tell the public directly that the stimulus was a failure, and to highlight the jobs training programs where colleges ripped off the federal government for millions—and no jobs were created.
I would advise Romney to tell the public that Obamacare is worse than no resolution because it will guarantee rationing. The flaw is that Obama added 30 million new people into the system and did nothing to increase the amount of doctors graduating med school. We already have a shortage of doctors. In addition, Obama reduced payments to docs for Medicaid and Medicare patients, which has caused docs to drop a lot of these patients.
I would advise Romney to repeat the message that liberalism does not work. As to taxing the rich, it is always the little guy that gets screwed. I would advise him to tell educate the public about a time only 25 years ago when the libs were in control and they passed a luxury 10% surcharge tax. It killed the American yacht building industry. People who had planned to have a $5m yacht built did not want to pay a half mil in taxes, so they went overseas and found they could get the same yacht built for $3.5 mil and save the half mil in taxes, thus saving them a whopping $2 mil. The yacht building companies went belly up and American workers in the industry lost their jobs and worse. Way to go … and you want more of this kind of leadership?
So what’s the takeaway here? The answer: Stop soft peddling everything. That goes for PR pros and presidential candidate Mitt Romney alike. The only winning strategy in both realms is to give people what they want in ways they can digest … Give them less “filler” and more raw meat.
Wilder is a marriage, relationship and sexual coach who is also a prize winning public speaker. He is a resident expert on the sites: yahooanswers.com, advice.lovedetour.com and fizzeniche.com. He also writes a blog on these subjects at marriagecoach1.com. He will be publishing a book entitled: SEX EDUCATION FOR ADULTS, SECRETS TO AMAZING SEX AND HAPPILY EVER AFTER TOO on Amazon Kindle in January 2013. Wilder has a BA with a double major in Behavioral Science and Bible. He attended graduate School for Clinical Psychology and attended nursing school, as well.
Published: August 2, 2012 By: