By Frank Ovaitt, President and CEO, Institute for Public Relations Mike Fernandez, Corporate Vice President, Cargill, and Co-Chair of the Institute for Public Relations, would argue that corporate...

By Frank Ovaitt, Institute for Public Relations  Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima, Peru, IPR CEO Frank Ovaitt presented a keynote...

CommPRO.biz  has kicked off its Q4/2012 season of “In The Green Room With Hangouts“ with PRIME Research CEO, Mark Weiner.  The topic is one that concerns everyone in the PR and corporate...

By Steve Kleine, Principal, Ensomo Social media monitoring (SMM) is rapidly becoming a hot topic as marketing folks realize just how much unbiased data is being churned out every day across the social...

I am a huge proponent of PR. I believe it to be one of the most cost-effective, under-utilized and powerful marketing tools available to businesses – for-profit and non-profit, large and small. And in...