Kowa Pharmaceuticals America & Eli Lilly with Makovsky Win “The Best of the Best” NBC 4 New York’s David Ushery receives first Big Apple Award for Excellence in Journalism Public relations and...
Making Honest B2B Endorsements through Social PR, Part II
By Judy Gombita, (Social) Public Relations and Communication Management Specialist Part I of this article ended with a suggestion to organizational communicators to get research-and-interactions proactive...
Celebrity Spokespeople…The Good, the Bad and the Ugly
By Susan M. Tellem, Partner, Tellem Grody PR, Inc. We have a thriving entertainment practice as well as a number of nonprofit clients who turn to us for events. The question always seems to be,...
Why Your New Agency Might Be Lying to You
By Adele Gambardella-Cehrs CEO, Epic PR Group As the CEO of a PR agency, I have recently stopped answering RFP’s. That’s right. We no longer give our ideas away for free and neither should you. When...
Making Honest B2B Endorsements through Social PR, Part I
By Judy Gombita, (Social) Public Relations and Communication Management Specialist Businesses with a history of paying significant sums of money to a service company, vendor or membership-based...
Senior PR Pros More Essential Today Than Ever
By Art Stevens, Managing Partner, Stevens Gould Pincus There are more public relations firms with annual fees of under a million dollars than most people realize. There are two primary categories: ...
Jay Carney: Please Kiss the Blarney Stone!
By Susan M. Tellem, Partner, Tellem Grody PR, Inc. According to tradition (and Wikipedia, of course), kissing the Blarney Stone endows the kisser with the gift of the gab and great eloquence. No...
News Releases Have Different Value During TAOTSE – The Age of the Search Engine
Editor’s Note: This post is in response to a story last week by Richard Berman on CommPro.biz about the decline of the value of press releases. By Scott Sobel, MA Media Psychology No doubt it...
When to Write a Press Release? In My Opinion, Rarely If Ever.
By Richard Berman, Media Consultant The most traditional launch of any public relations campaign usually begins with a press release or perhaps a flurry of press releases. This activity continues today...
How to Get Better Pictures from Your Cell Phone
By Marshall Thompson, CEO of prvideo.tv Ah, those crazy looking cell phone pics. Everyone is taking and uploading pictures to share with everyone just about everywhere. Is it possible to actually...
NBA’s Jason Collins’ Truth Lets Loose Stigma, Hope, and Media Circus
By David Chavez, President & CEO, ProSports MVP Yesterday, NBA center Jason Collins became the first male athlete in a major professional sport to admit he is gay. The 34-year-old, a free agent who...
Boston Bombing Coverage Mixed Reviews: Reporting Rumors
By Fred Bayles, Director of Boston University’s Statehouse Program Twenty years at The Associated Press taught me that although getting it first was high on the list of journalistic accomplishments,...











