Public Relations

Cam Newton – Time for Crisis Communications 101

By David E. Johnson, CEO, Strategic Vision PR Group Usually the Super Bowl brings out the best in coaches and players on both teams.  While nobody likes losing, the losing coaches and players show grace after the game is over congratulating the victors (regardless of what they may be thinking inside).  That is the usual case but Sunday,…

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Activating Influencers with Highly Engaging Interactive Content

By David Henry, EVP Client Solutions, NextWorks Engaging influencers is a key objective for many public relations professionals today. Analytics are providing brands with in-depth information on who is influencing conversations related to their products and services. But getting those key influencers to talk about your brand message or share your content remains a challenge.…

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Why is Al Jazeera America Shutting Down?

By Ronn Torossian, CEO & Founder, 5w PR Why they thought America had an appetite for yet another liberal leaning news network is tough to figure. The slot of interesting international news agency was already filled as well. So where, exactly, did Al Jazeera think they would find their niche? Turns out, that question is…

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Where Digital Media is Going and Why You Should Care

By Jay Friedman, COO, Goodway Group Just 15 years ago, families and kids would probably spend a lazy Saturday riding their bikes up and down the street, creating masterpieces with sidewalk chalk and later curling up on the couch to watch a movie together on the VCR. Such a simple and pleasant time to be alive,…

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Lighthouse Guild Adds Key Hires to Management Team

By CommPRO Editorial Staff Lighthouse Guild International (LGI) is a not-for-profit vision + healthcare organization with a long history of addressing the needs of people who are blind or visually impaired, including those with multiple disabilities or chronic medical conditions.  By integrating vision + healthcare services and expanding access through education and awareness, LGI helps people…

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How To Build A World-Class Crisis Communications Playbook

There’s only one thing smarter than reading our guide during a crisis. Reading it before a crisis. Sooner or later, most companies are blindsided by a crisis. So it’s never too early to prepare for the many challenges that come with it.  Introducing Nasdaq’s new guide on building a Crisis Communication Playbook. It spells out…

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Donald Trump – Who Needs the Media?

By Neil Foote, President & Founder, Foote Communications Donald Trump’s “boycott” of the GOP presidential debate validated one key point during this era of digital and social media: You don’t need the “mainstream media” to reach your audience. All you need is a rabid group of followers who will do anything you say wherever you…

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JCOPE Seeks to Regulate Ethics for Lobbyists and Political Consultants

By Ronn Torossian, CEO, 5WPR The Joint Commission on Public Ethics (JCOPE) in New York is currently working to redefine what it means to lobby. This new advisory opinion could classify Public Relations professionals working in the political arena as lobbyists. What the Bill Covers. The bill requires anyone paid to help sway public policy for…

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In the Game of Public Relations, Segmentation Has Become a Must

By Jeremy Bamidele In the past, the goal of marketing was to remain in the center, where most consumers are. Today, the name of the game is individualism, uniqueness, and the attainment of niche consumers, which are becoming increasingly more important economically, due to the ability to purchase many products via the web and the…

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Writing Stories for the Media: Tips & Tactics

By Alex Bloom, Director, O’Neill and Associates The ground shift in the print media industry – the precipitous decline in advertising dollars, the change to a readership accustomed to free content, the replacement of finite pages of copy by the infinite space of the worldwide web – has forced news publications to adopt the mantra…

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3 Tech Trends Shaping Public Relations – Today and Tomorrow

The start of the new year is always exciting. Thinking about the future fills me with hopeful anticipation. When I look at my calendar, I see months and months full of new possibilities, and my imagination runs wild with ideas for new projects. Of course, I envision them all wildly successful—and I’m sure I’m not…

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Former Communications Staffer for U.S. Secretary of Education Arne Duncan Joins Education-focused Communications Firm

Collaborative Communications Group Welcomes Cameron Brenchley as Vice President Collaborative Communications Group, Inc., the nation’s premier communications firm focused solely on education, welcomed Cameron Brenchley as Vice President today. Brenchley will lead the firm in positioning education organizations as thought leaders in the field and helping them accomplish their goals to improve learning for students.…

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Crisis PR – Cologne’s Top Cop Caught in Scandal Backlash

By David Milberg, Author and Entrepreneur While domestic politics continue to revolve around the all but endless presidential race, international PR has been riveted to particularly horrible allegations coming out of the German city of Cologne. According to various German and international media reports, a “small group of Arab or North African men” brutally attacked and…

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PR Challenge – Can Ted Cruz Get Past Eligibility Questions?

By Ronn Torossian, CEO, 5W PR To this point in the GOP presidential race, Ted Cruz has largely avoided friendly fire.  Now, it seems the honeymoon is over for the Iowa front-runner – and number two overall. These shots began with Donald Trump though The Donald’s comments were little more than a glancing blow .. before…

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My Hollywood and…Award Shows

By Michael Levine “I can’t believe I am hosting the Oscars. It’s an honor everyone else said no.”—Seth MacFarlane While I’ve been celebrated for representing 58 Academy Award-winning celebrities, in my Hollywood it’s fair to say that the Entertainment industry is one of the most self-congratulatory industries next to…well, there isn’t one. To give you an…

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Chipotle Mexican Grill – Navigating a Crisis

By David E. Johnson, CEO, Strategic Vision PR Group Today’s consumers are savvier than ever before when they select a brand.  Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values.  No brand in the fast food industry has represented this more than…

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