Public Relations

Get a Free Social PR Makeover With Shonali Burke (May 13, 2-3 pm ET)

Following her sell out debut online mini-training, PR thought leader Shonali Burke – recently profiled by PRSA – has announced her next free online “micro-training.”   Join Shonali on May 13, 2-3 pm ET.  Here are the details: You’ll get a crazy-simple four word matrix that helps solve the BIGGEST Social PR problem businesses face You’ll learn…

Read More

The Art of Ensuring Excellent Press Coverage

By Paige Donnell, Founder and CEO, Paige PR Obtaining press coverage can often seem daunting. Pitching something you may not consider newsworthy is oftentimes like swimming against the current. At the same time, it can be equally frustrating when your client has a great story to share but the reporters you reach out to disagree, either…

Read More

Media Relations: Proven Ways to Get More Out of It

By Frank Strong, Author of the blog, Sword and The Script My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in…

Read More

Gould + Partners Releases PR Agency M&A Book

Gould+Partners, which specializes in PR and ad agency mergers and acquisitions just released,  “Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger or Acquisition,” by Rick Gould, CPA, J.D., managing partner of the firm that bears his name.   The how-to book provides In-depth guidance for how PR agency owners can boost…

Read More

The PR Stunt that Saved Batman for Generations

By Frank Strong, Author of the blog, Sword and The Script PR is a long term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. While reinvention is a timeless public relations positioning strategy, for Batman the process would take decades…

Read More

How You Can Monitor Press for Free Using Google Tools

By Jim Brock, Founder and Leader, MarketSpace In building MarketSpace, we’ve met with a lot of PR professionals and agencies. For all of them, a core discipline is tracking media mentions of their clients and products. It’s striking how many agencies rely on a combination of free services (mostly from Google) for this task. It’s a…

Read More

How Do You Sing Your Praises? Advertising vs. Public Relations

By Dian Griesel, President, Dian Griesel International “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped. Perhaps this method worked for Warhol whose edgy and unique persona along with his infamy and uncanny ability to get stacks of free media coverage were key to selling his…

Read More

Agency of the Future: The Anti-Agency

By James Orsini, Chief Integration Officer, Vayner Media   I have seen the future and it looks a lot like Vayner Media. After spending the last twenty five years in a cadre of marketing companies like Public Relations and Promotions, Branding, General Market Advertising and Mobile Media I have seen many operational similarities. Various holding companies…

Read More

Security, Preparedness, and Exposure – The Panama Papers Paradigm

By Samantha Kruse, Account Supervisor, LEVICK The fallout from the leak of 11.5 million documents held by Panamanian law firm Mossack Fonseca, first revealed by the International Consortium of Investigative Journalists, has yet to reach its peak. Though comparatively fewer Americans than internationally-recognized names have been exposed so far, the number of American institutions implicated…

Read More

PR is the Best Kept Secret in Effective Content Marketing

By Frank Strong, Author of the blog, Sword and The Script A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent Web economy that would fuel small businesses help them build a web presence. It…

Read More

Examining the PR Measurement Challenge

By  Rebekah Iliff, Chief Strategy Officer, AirPR Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has always been, and will always be, understanding how…

Read More

Draw Visual Attention to Your Brand with Pinterest

By Jill Kurtz, Kurtz Digital Strategy Pinterest, a prime visual-based social media platform, can be a great tool if you are able to translate your primary message, product, or service into compelling visuals. While it doesn’t have one of the largest user bases – Facebook, Twitter, Instagram, and LinkedIn get those honors – Pinterest continues…

Read More

Is Your Public Relations Invisible?

By Dian Griesel, President of Dian Griesel International Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers.…

Read More

The Trump Effect: Has He Changed Politics and PR Forever? (Op-Ed)

Will his Brand of “Communications” Work Elsewhere in PR? By Andrew Blum PR Consultant & Media Trainer, AJB Communications Has Donald Trump changed politics, and as a result PR, for good? Or is it a one-time election cycle PR trend to get away with continually insulting people and making over the top inflammatory comments to…

Read More

Retiring Amidst Scandal – A New Playbook for Pro Athletes

By Marya Pongrace, Director at Peppercomm For anyone who has ever played or fallen in love with a sport, the professional athlete represents all that we aspire to. So when they fall from grace, we all fall – fans, brands and sponsors alike. What is an athlete to do when embroiled in a scandal? Is retirement the only option? Or, does it…

Read More

SeaWorld and the Danger of Insincere Crisis Communications

By Carin Warner, Founder, Warner Communications Sea World has announced the end of their captive breeding program, which is certainly a step in the right direction. However, this announcement comes only after officials at the California Coastal Commission had already ruled against them. Therefore, the public may feel that the company is only now taking…

Read More

Massive Verdict Is Not The End Of Hogan v. Gawker

By Roman Temkin, New York-based Entrepreneur  The jury is back, and it looks like Terry “Hulk Hogan” Bollea will receive a massive windfall in his lawsuit against tabloid website Gawker. The judgment, more than $110 MILLION dollars, raised eyebrows but had fans of Hogan “hulking out” for their hero. But they may be celebrating too early,…

Read More

White House, @SCOTUSnom and The Supreme Court

By Todd Murphy, Vice President, Universal Information Services With the passing of Supreme Court Justice Antonin Scalia, President Obama has found himself in a unique position. Should he nominate a replacement court justice, and if so, how could that nomination possibly get through a Republican-controlled Senate? On March 16th, President Obama nominated Merrick Garland. By most…

Read More

Lands’ End’s Gloria Steinem-Related Pressure

By David Milberg, New York-based Entrepreneur Sometimes, no matter how you respond to a percolating PR crisis, your answer can turn out wrong in the eyes of a vocal contingent of customers. It’s certain that when they hired renowned women’s rights firebrand, Gloria Steinem, to pose in their spring catalog, Land’s End was poised to make a…

Read More
Page 1 of 3912345...102030...Last »