Public Relations

Government Brand Management & PR (Op-Ed)

By Ronn Torossian, CEO, 5W PR No matter who wins this election, DC and government needs better brand management. A recent story about the Chemical Safety Board (CSB), an U.S. federal agency shows some of the many PR issues our government faces. Daniel Horowitz, the board’s managing director, was placed on leave in June 2015 by…

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Walter Cronkite Where are You? The Media, the Campaign and the Presidential Debate

By Leslie Gottlieb Walter Cronkite was a legendary television journalist. So was Edward R. Murrow who bravely stood up to another demagogue, Joe McCarthy.  Cronkite and Murrow epitomized journalistic integrity at its best. For many months the media coverage of the Presidential primary, and now the general election, has actually been quite unbalanced.  Of course there…

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What Melania’s Absence Says About Trump’s Campaign (Op-ed)

By Lauren A. Wright, Ph.D. Where has Melania been? In the wake of her RNC plagiarism scandal and as reporters began to raise questions over the details of her emigration to the U.S., the would-be first lady has utterly vanished from the campaign trail. There are a few possibilities to explain Mrs. Trump’s glaring absence. One…

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Two Brands Can Be More Credible Than One

By Ford Kanzler, Partner, Marketing/PR Savvy When big and small fish swim together, it can benefit both. Cooperating on public relations efforts often gains greater media attention and increased credibility. It’s not only about smaller companies benefiting from larger partners. Cooperating in a PR environment can boost communications effectiveness for both brands because two aligned…

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Celebrity Divorces – Where’s the PR Strategy?

By David E. Johnson, CEO, Strategic Vision PR Group Celebrity divorces are always high profile news stories.  And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage.  Celebrity divorces also use public relations to sway public opinion and force a…

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Samsung – A Crisis Management Analysis

By David E. Johnson, CEO, Strategic Vision PR Group Samsung is in need of immediate crisis management as the damage from the Galaxy 7 Note and its burning battery escalates.  It is the ultimate nightmare for any company in the smartphone industry – exploding phones.  All of this comes at a time, when Samsung and its phones were…

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Kaepernick Protest Gains Steam, Has Fans Steaming

By Ronn Torossian, CEO, 5W PR As the saga of One Kneeling Backup moves into the third week of the young NFL season, fans are still barking at each other over Colin Kaepernick’s choice to protest American race relations by sitting out the anthem. Some – many, in fact – are fighting mad. Absolutely furious about…

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Pay-For-Performance… Is It for Real Or a Scam?

By Dick Grove, CEO, INK inc. Disclaimer… I’m a PR professional that’s been utilizing a results-based compensation system for over twenty years and so can state categorically that it is real and can be beneficial to a large percentage of clients. However, during this same twenty years, I’ve born witness to and suffered from the…

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Optimizing Public Relations Fundamentals (Download)

This four-part series on Optimizing PR Fundamentals provides some basic ingredients for public relations success: How to Write a Press Release (That Doesn’t Get Deleted) – Learn how to choose wisely, lead by example, and pitch wisely. How to Use Data to Ensure Content Success – Make sure you’re identifying and following the correct signals…

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Gwyneth Paltrow Discusses e-Commerce and the Press

By CommPRO Editorial Staff Gwyneth Paltrow visits LinkedIn Studios in New York to talk to executive editor Daniel Roth about her decision to step in to the startup world and launch her new business. “The decision I made in 2008 to start what would become the goop.com that exists today was perhaps a rogue one,…

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Matt Lauer Catches Flack for His Moderator Performance, as Does Hillary

By Wendy Alpine, President, Alpine Communications Poor Matt Lauer can’t catch a break. First it was his sockless feet. Now he’s been lambasted for how he moderated the recent Commander-in-Chief Forum” between Hillary Clinton and Donald Trump. I’ve never moderated a debate before, but I’ve read it’s harder than it looks. But that’s not the…

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Matt Lauer Under Fire

By Virgil Scudder, President, Virgil Scudder & Associates What happened?  Here you have Today Show host Matt Lauer, an experienced, respected, and skilled interviewer and moderator, being blasted by fellow journalists and others for his handling of NBC’s Commander-In-Chief Forum on Wednesday night. The criticisms from some fellow journalists are withering.  One unidentified NBC executive called Lauer’s performance…

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Writing the Perfect Cover Letter: 8 Tips to Follow

Writing a perfect cover letter is extremely hard and time-consuming and it’s extremely important. It should tell your story and grab someone’s attention so they want to meet you. Yet it must be concise and to-the-point. The average hiring manager/recruiter will only spend about 5-6 seconds scanning your cover note before they make a decision to contact you. Can you tell your story in 5 seconds? While it’s not easy, it can be done. You just need to follow some simple rules:

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Sitting Down to Take a Stand: Colin Kaepernick and the NFL

By Jack Deschauer, Senior Vice President, LEVICK & Silas Hill, Fellow, LEVICK   On Friday, for the third consecutive game, San Francisco 49ers quarterback Colin Kaepernick refused to stand during the national anthem in protest of the treatment of African Americans and minorities in the United States. The subsequent media coverage and social media exposure has led to…

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Crisis Management – Huma Abedin Sends “Carlos Danger” Packing (Op-Ed)

By Steven Fink, President and CEO, Lexicon Communications Corp. A shade over three years ago, I publicly advised Huma Abedin to say adios to “Carlos Danger,” the nom de twitter her husband, Anthony Weiner, used when “sexting” photos of his crotch to strange women on the internet. (Click here to read the original post). Huma has been Hillary…

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The NFL’s Latest PR Challenge – #ColinKaepernick

Editor’s Note:  CommPRO reached out to our community seeking crisis communications management commentary about Colin Kaepernick’s protest and refusal to stand for the playing of the national anthem. The NFL is facing a potential image disaster at a time when the league seemed to be finally putting Deflategate and other scandals in its rear view mirror.  We welcome your…

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Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

By CommPRO Editorial Staff The Ryan Lochte situation dominated mainstream and social media channels  as part of the Olympics wrap-up. #RyanLochte is a classic example of crisis communications, which is a specialization within the public relations profession, which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component…

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Ryan Lochte’s Next Stop – A Reputation-Reclamation Tour?

By Ray Hennessey, Chief Innovation Officer, JConnelly If Ryan Lochte regains his reputation, he has the Real Housewives to thank. Time was that filing a false police report about being robbed at gunpoint to cover up your boorish behavior in the foreign country hosting the Olympics was a career-killer. Indeed, Ryan Lochte has already lost several sponsorships…

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