Public Relations

Britain’s Image: Democracy at its Best or Worst?

By Neil Foote, President & Founder, Foote Communications LONDON – The fallout of BREXIT vote on the UK has been swift. Prime Minister David Cameron resigned only hours after the votes were counted. The British Pound has dropped 4% today, its lowest level in 31 years. Leaders in Wales and some other European Union Countries…

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3 Ways to Make Your News Click-Worthy

By Melissa Baratta, SVP, Affect A study came out last week showing that 51% of online users are now getting their news from social media at least once a week. And for the 18-24 age bracket, social media has surpassed TV for the first time ever as the number one source of news. Just this morning at the doctor’s…

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Empowering Data-Driven PR Leaders of Tomorrow (Free Webinar)

Webinar Overview This panel of industry influencers will discuss the traits of the successful PR leader of tomorrow.  Being a public relations professional in today’s rapidly moving, digitally driven landscape certainly has its challenges, but also tremendous opportunities to set yourself apart from others—yet only if you are brave enough to make the jump.  Our panel…

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5 PR Lessons from the Trump Campaign

By Wendy Alpine, President, Alpine Communications Whether you love him or hate him, what Donald Trump’s campaign has accomplished so far into this election is astounding. He’s used every speaking engagement and media opportunity to his advantage, building masses of followers and constantly being the center of attention. “The Donald” has used his brand and…

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Live at Cannes!

By Marcus Peterzell, EVP of Entertainment, Ketchum Sports & Entertainment When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions Monday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last…

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The Importance of “The Perfect Match” for Comm Pros

By Vilan Trub, Business Wire From a chilled martini with olives to a hot dog with mustard, certain pairings work so well together that it would be difficult to imagine one without the other. These pairings are the result of a perfect match and Business Wire, the perfect match for anyone looking to reach targeted…

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#Disney – The Invincible Brand

By David E. Johnson, CEO, Strategic Vision PR Group Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries.  Disney is an iconic American institution.  Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach…

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MyNewsNow! Mobile App from Universal Information Services

Universal Information Services Enhances Suite of Media Monitoring Services with New Mobile App! Omaha, NE, June 20, 2016 – Universal Information Services, a leading provider of media monitoring and measurement to clients nationwide, today announced a new mobile app, MyNewsNow! allowing subscribers to manage media coverage 24/7. MyNewsNow! is the industry’s newest mobile application for monitoring…

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What Does Measuring the ROI of a News Release Look Like in 2016?

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire Almost every day, clients ask our teams how to determine the return of investment when it comes to news distribution services.  Thanks to better monitoring and tracking services, tracking the true ROI of a news release has never been easier. Not every news release may be accountable…

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Write Like Your Career Depends on It (It Does)

By Filomena Fanelli, CEO/Founder, Impact PR & Communications, Ltd. Writing has always been a desirable business skill, something that bolstered resumes, opened doors and sealed deals. However, in this technology-driven world where email is a primary line of communication and tools like Slack are office staples, the bar has been raised. Sharp writing is no longer…

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Brazil and the Olympics Games 2016: The Show Must Go On…

By Olga DeMetri, Vice President, LEVICK In approximately 60 days, Brazil will host the XXXI Olympiad. As the 2016 Games near, Brazil is a nation in crisis facing one of the most significant economic, political, and health related instabilities in recent history. Indeed, the nation confronts a deep recession, one of its worst in 25 years,…

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Is Your Message Good Enough to Connect Before Coffee?

By Jill Kurtz, Owner, Kurtz Digital Strategy According to Adestra and Flagship Research, most people check texts and emails first thing in the morning. That definitely happens at my house. The survey found that of US internet users under 35 and over 55, 61 percent checked email, social media, text messages, and voicemail before breakfast.…

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Agency of the Future: The Anti-Agency

By James Orsini, Chief Integration Officer, Vayner Media   I have seen the future and it looks a lot like Vayner Media. After spending the last twenty five years in a cadre of marketing companies like Public Relations and Promotions, Branding, General Market Advertising and Mobile Media I have seen many operational similarities. Various holding companies…

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Armed with Data in the War on Terror

How the U.S. and its Partners are Combating Extremist Propaganda with Counter-Terrorism Messaging By Emma Beck, Account Executive, LEVICK From Paris to Brussels, and now somewhere in the murky waters off the Egyptian shores, we, more than ever, feel the heightened fears of violent extremism. Over the past two decades, we have witnessed the escalation…

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#ExecEd – Connecting the Dots for Communications Success

Rutgers Integrated Marketing Communications Mini-MBA (June 20-24) Aristotle philosophized about achieving a whole greater than the sum of its parts a long, long, long time ago… and he was certainly a forward thinker! Today we find ourselves right smack in the middle of a world where the importance of communication can make or break companies,…

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The Olympic Games and Zika: Finding the Right Balance Through Communications

By Peter Land, Partner, Finsbury Among the many traditions of the Olympic Games – the spectacle, the parade of nations during the Opening Ceremonies, the athletic excellence, the triumph of the human spirit – are the issues and concerns that can consume media in the lead-up to the Games. Every Olympic Games host city in recent memory…

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PR Lessons from The Champ

By Neil Foote, President & Founder, Foote Communications Before Facebook, Twitter, SnapChat, Periscope, email, heck, even the Internet: There was Muhammad Ali.  He understood the power of messaging long before social media. He never missed a camera, but he wasn’t trying to be a celebrity – like so many reality star today – he was…

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Twitter Resumes: 4 Examples Showing Why You Should Have One

Should you have a Twitter resume or not?  Twitter resumes are one of the best ways to create short, targeted resumes. They highlight the main reason an employer should hire you, focusing in on your main selling point.  Everyone is reading less text these days and your resume, your cover letter and even your elevator speech…

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