Public Relations

Michael Levine…..For Consideration

COMMENTARY by Michael Levine (Media expert and author – www.MichaelLevineMedia.com): During surveillance of shoplifters, researchers note that thieves will try to hide their physical presence by restricting their motions and by limiting their head exposure by raising the shoulders and lowering the head, as in a “turtle effect.” Most people walk around the store with their…

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Is 2017 the Year for Clean-Slate Public Relations?

The Need for Meaningful, Reasonable and Measurable Objectives By Mark Weiner, Chief Executive Officer, PRIME Research – North America As we prepare for the New Year, it’s time to think about starting over. Yes, completely and thoroughly. If you ended 2016 without knowing clearly and concisely the degree to which your corporate communications program delivered value,…

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Top PR Firms:  Finding the Right Agency For Your Company

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  Tens of thousands of companies start their search for PR agencies by searching for “Top PR Agencies,” “Top Financial PR Agencies,” “Top Pharmaceutical PR Agencies,” “Top Consumer PR Agencies,” etc. on Google.  It’s a starting point for what can often be a time consuming, frustrating journey into the dark. A…

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Don’t Leave Journalists Wondering: “How Do I Pronounce That”

  By Vilan (vē-län) Trub, Marketing Content Lead, Business Wire As we find ourselves looking to generate positive news coverage in the rapidly evolving digital era, we learn more about its defining features. Companies are transforming how we see the world, how we consume, learn and socialize. For a creative brand seeking media coverage, it’s…

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Defining Strategic Engagement?

By Ira Gostin, CMO,  120 West Strategic Communications In our business, we look at our practice as engagement. It’s not only public relations or marketing or communications. We see strategic engagement as the combination of all of the marketing disciplines under one umbrella, with the objective of creating a dialogue with all stakeholders of an…

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Kudos to Campus Journalists! (Op-Ed)

By Thomas J. Madden, Chairman and CEO, Transmedia Group I’m reading a news story this morning headlined “Colleges and Campus Papers Square Off Over Sexual Assaults” on the front page of The New York Times. The story is about a confidential informant tipping off the University of Kentucky’s campus newspaper that an associate professor of entomology had…

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Donald Trump Remains A Master of Public Relations

By Ronn Torossian, CEO, 5WPR One of the reasons Donald Trump is President is because of his innate understanding of media and public relations — and even before being inaugurated as the 45th President of the United States, he has already won a major public relations victory with air conditioning giant, Carrier. Earlier in the year, a…

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The Rise of Organic Search

What it means and why it matters for your brand, company, or organization By Bryan Bridges, Director of Digital Strategy, Lumentus, a strategic communications firm with a specialization in digital reputation management. When you visit a company’s website, particularly for the first time, how often do you use Google instead of typing in the website address,…

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How Influencers and Content Marketing Can Help Build Your Brand

In Nasdaq’s new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to: Identify influencers relevant to your industry Build and maintain positive influencer relationships Develop inspiring content and…

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Beyond PR 101: 3 Truly Unique Pitching Tips

By Frank Strong, Founder & President of Sword and the Script Media If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and…

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Empowering PR/PA Writing: The Management Dynamic

By Don Bates, APR, Fellow PRSA What’s wrong with this picture?  Writing leads the lists of required PR and public affairs skills (see links below), but huge numbers of PR/PA practitioners remain poor writers and the crop of newbies entering the field isn’t showing much promise for raising the bar.  What do we do to…

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Six Public Relations Tips to Tackle Fake News Influence

By Tom Becktold, Founder, NewsDriver My thinking is that you drive around the fake news swamp and tackle the audiences you need to reach more precisely and directly with your own messaging. Social media provides an amazing opportunity for public relations to micro-target with factual, relevant content that speaks to our tribal selves. It moves beyond…

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If PR is Looking for News, Listen for Frothy Words

By Frank Strong, Founder & President of Sword and the Script Media Words matter, and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the…

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The Communications Evolution: Climb Aboard, or Risk Being Left Behind

By Barri Rafferty, Partner and President, Ketchum Among the lessons I took away from the 2016 presidential election – and there were many – was the provocative power of visual communications. We heard and read plenty throughout the campaign, but what we saw may have impacted us even more. Facial expressions and body language during…

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The Public Relations Challenge in a Fake News Era

By Tom Becktold, Founder, NewsDriver With a growing majority of U.S. adults now getting their news on social media, the impact, opportunities and challenges for public relations are coming into sharper focus. We are increasingly sorting into information tribes and distrusting traditional institutions – government, media, industry. We turn to our friends and family more than…

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Communications Industry Outlook Survey 2017: Give Us 5 minutes And We’ll Donate 5 Meals To Families In Need This Holiday Season

Want to know how your peers see the communications industry changing in 2017?  Will budgets be rising or falling?  Will more firms be engaging agencies or consultants for integrated PR and digital marketing campaigns?         Please take 5 minutes to complete the following anonymous 13 question CommPRO.biz survey for our partner company CommunicationsMatch.  In the…

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Metallica is Back with Strong Thrash and Clever Social Commentary

By Ronn Torossian, CEO, 5WPR Metallica is back. The modern kings of metal and forerunners of 21st-century thrash have come back to the top of the rock charts with their latest LP, Hardwired … to Self-Destruct. To “announce” this to the world, Metallica released a video for the first single, Confusion. As superfan David Milberg noted, “The…

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Trump’s Man Lewandowski out at CNN

By Ronn Torossian, CEO, 5W PR Corey Lewandowski, the former Trump staffer who was replaced after a very public incident with a reporter from Breitbart News, reinvented his career as a pundit on CNN. Last week, after Trump won the presidency, Lewandowski resigned from his post at CNN, effective immediately. While Lewandowski’s close relationship with Trump…

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Election Post-Mortem: Where We Got it Wrong and How We Can Move Forward

By Andrew Ricci, Vice President, LEVICK First, an anecdote that I promise will tie back in later. I was a sophomore in college during the 2004 Presidential elections. That year was my first real foray into politics – I got involved as a freshman at Mount Union College (now the University of Mount Union) and quickly became…

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