Public Relations

Sitting Down to Take a Stand: Colin Kaepernick and the NFL

By Jack Deschauer, Senior Vice President, LEVICK & Silas Hill, Fellow, LEVICK   On Friday, for the third consecutive game, San Francisco 49ers quarterback Colin Kaepernick refused to stand during the national anthem in protest of the treatment of African Americans and minorities in the United States. The subsequent media coverage and social media exposure has led to…

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Crisis Management – Huma Abedin Sends “Carlos Danger” Packing (Op-Ed)

By Steven Fink, President and CEO, Lexicon Communications Corp. A shade over three years ago, I publicly advised Huma Abedin to say adios to “Carlos Danger,” the nom de twitter her husband, Anthony Weiner, used when “sexting” photos of his crotch to strange women on the internet. (Click here to read the original post). Huma has been Hillary…

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The NFL’s Latest PR Challenge – #ColinKaepernick

Editor’s Note:  CommPRO reached out to our community seeking crisis communications management commentary about Colin Kaepernick’s protest and refusal to stand for the playing of the national anthem. The NFL is facing a potential image disaster at a time when the league seemed to be finally putting Deflategate and other scandals in its rear view mirror.  We welcome your…

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Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

By CommPRO Editorial Staff The Ryan Lochte situation dominated mainstream and social media channels  as part of the Olympics wrap-up. #RyanLochte is a classic example of crisis communications, which is a specialization within the public relations profession, which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component…

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Ryan Lochte’s Next Stop – A Reputation-Reclamation Tour?

By Ray Hennessey, Chief Innovation Officer, JConnelly If Ryan Lochte regains his reputation, he has the Real Housewives to thank. Time was that filing a false police report about being robbed at gunpoint to cover up your boorish behavior in the foreign country hosting the Olympics was a career-killer. Indeed, Ryan Lochte has already lost several sponsorships…

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Repairing the Lochte Brand: Three Things He Has Going for Him

By Heath Fradkoff, Principal & Founder, Ward 6 Marketing Ryan Lochte’s actions in Rio were reprehensible and sponsors are dropping him accordingly. As a result of just a few minutes of bone-headedness, his ability to make a sustainable living from swimming may be in jeopardy. However, he does have three things going for him that…

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What if You Were Hope Hicks?

By Wendy Alpine, President, Alpine Communications It’s no doubt that being Donald Trump’s PR person would be a nail-biting experience. From his politically incorrect, off-the-cuff remarks to his blacklisting certain media because he doesn’t like what they write or say about him, representing Trump would be a tense job. In a recent article in GQ,…

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Guilt by Association: Sponsors Are Trying to Cut Losses by Cutting Ryan Lochte

Olympic Swimmer is PR Poison After Confession Gaffes By Scott Sobel, Senior Strategy and Communications Executive, kglobal Keeping a crisis from metastasizing into a disaster is the goal of reputation managers. Ryan Lochte and his sponsors were out of luck the second he opened his mouth and tried to answer initial and then follow-up questions that involved…

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Ryan Lochte: Sink or Swim

By Steven Fink, President and CEO, Lexicon Communications Corp. Ryan Lochte finally figured a way to get out from under Michael Phelps’ shadow. But jumping into the deep end of the pool while wearing a pair of concrete boots was not the best way to do it. For those living under a rock for the…

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PR Reality Check — How Media Worthy Is Your Company?

By Harvey Hudes, Founder, Caliber Corporate Advisers Last year, the CEO of a well-established B2B company approached us and rather quickly asked us to become their PR agency. This seemed like a great opportunity that any smart business owner would jump at immediately. We’ve found, however, that it’s becoming increasingly important to run some analytics…

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If You Build It, They Won’t Just Come…

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing I got a call recently from a potential client. Let’s call him Doug. In addition to his full-time job, Doug is running a side business. We’ll call it Widget Express. Doug has heard he needs a website for Widget Express. This is why he’s…

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When It Comes to Public Relations, is a Letter Better?

By Filomena Fanelli, CEO/Founder, Impact PR & Communications, Ltd.  One of my favorite, most underutilized public relations tactics is penning a Letter to the Editor. I know, you’re thinking that these 150- to 250-word notes on the Opinion page of a newspaper or front portion of a magazine are a dying breed. They’re nothing but a…

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How Earned Media Proves To Be A Power Play During The Olympics

By Jessie Berry, Director of Marketing, iQMedia Corp The 2016 Summer Olympics are well underway in Rio, and it’s only a matter of time before we find out how this year’s games stack up in terms of audience engagement and resulting revenue for the sponsoring brands involved. What we do know is that the Rio games…

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The Daily Beast Under Fire for Outing Gay Olympians

By David Milberg, New York City based Entrepreneur and Investor American-based news and commentary site The Daily Beast is under intense fire for “accidentally” outing homosexual Olympic athletes in an article and follow-up apology tweets. While the article didn’t specifically drop any names, the context and content made it fairly simple for most readers to figure out…

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Public Relations: The Low Cost Boost for Marketing

By Mark Weiner, CEO, PRIME Research – North America While PR works at a fraction of the cost, it is among the most undervalued resources in the marketing mix. Brands apply Public Relations for much more than just marketing but in many cases, PR supports, supplements or drives traditional marketing objectives to generate profitable revenue. Here,…

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With Trust in Editorial Coverage at an All Time High, Why is Your PR Budget So Small?

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire It’s been happening for a while now. With the number of communications platforms growing at an ever-increasing pace, marketing executives have been under pressure to move dollars away from traditional public relations efforts in order to fund emerging communication channels. In many cases, this…

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Supercharge Your Marketing With PR

By Mark Copans, Partner and Director of Marketing & Production, Hand in Hand Marketing I am a marketer. My job is to help businesses communicate who they are, what they do, and what makes them different to their target audience. I know my team is good at what we do and I’m confident that it…

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The Who, What, When and How to Communicate in a Crisis

By Andy Shane No matter where you stand on the new Texas law allowing college students to carry guns on campus, one thing is evident: those colleges allowing students with concealed carry licenses to bring their guns onto campus are updating existing crisis communication plans. Planning for a crisis may sound like an oxymoron to…

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