Public Relations

5 Top Ways Reporters Find Sources and Stories

By Frank Strong, Author of the blog, Sword and The Script When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey,…

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Twitter Resumes: 4 Examples Showing Why You Should Have One

Should you have a Twitter resume or not?  Twitter resumes are one of the best ways to create short, targeted resumes. They highlight the main reason an employer should hire you, focusing in on your main selling point.  Everyone is reading less text these days and your resume, your cover letter and even your elevator speech…

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Bill Cosby – A Shattered and Disgraced Brand

By David E. Johnson, CEO, Strategic Vision PR Group Bill Cosby has long been an American icon.  His popularity has known no bounds.  From I Spy to Fat Albert to Jello commercials to the iconic Cosby Show he has been an American favorite.  The Cosby Show was so popular that it earned him the title of ‘America’s Dad’…

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#ExecEd – Connecting the Dots for Communications Success

Rutgers Integrated Marketing Communications Mini-MBA (June 20-24) Aristotle philosophized about achieving a whole greater than the sum of its parts a long, long, long time ago… and he was certainly a forward thinker! Today we find ourselves right smack in the middle of a world where the importance of communication can make or break companies,…

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Crisis Management (Free Webinar)

Join us Wednesday, June 1, 2016 at 11:00 am EST. From scandals to leaks to angry customers, the worst can happen and the impacts for your brand are disastrous. Every second counts. It is more important than ever to be prepared and protect your brand from crises. Join Sprinklr, Finsbury, and Peter Shankman on how…

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DEMs Facing Delegate Civil War – A Public Relations Challenge (Op-Ed)

By Ronn Torossian, CEO, 5WPR With all the attention being paid to the mess in the GOP with Donald Trump,  it’s easy to forget there’s a war brewing on the Democrat side too. And this one may get ugly before it ends. While more delegates overall – and nearly all superdelegates – are currently committed…

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8 Ways To Overcome “Blog-block”

By Dian Griesel, President of Dian Griesel International Finding ways to keep your blog fresh can be a real challenge…especially with a new blog popping onto the scene every half a second. That’s a lot of content to compete with out there! Here are several actions you can take to renew and refresh your blog’s…

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The Art of Ensuring Excellent Press Coverage

By Paige Donnell, Founder and CEO, Paige PR Obtaining press coverage can often seem daunting. Pitching something you may not consider newsworthy is oftentimes like swimming against the current. At the same time, it can be equally frustrating when your client has a great story to share but the reporters you reach out to disagree, either…

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7 PRTech Solutions For Today’s PR Pros

By Rebekah Iliff, Chief Strategy Officer, AirPR Technological innovation has ushered in a new era in PR — an era where PR pros must commit to researching new platforms and learning new skills that allow them to communicate and measure PR more effectively with the help of PRTech. But with so much going on in…

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Making Decisions During A Corporate Crisis

By Dian Griesel, President of Dian Griesel International The word “crisis” originates from the Greek krisis, which translates, literally, as “decision.” When public companies are faced with crises, decisions must be made about how best to communicate this information to shareholders, the investment community, the media and the public at large. However, just as there’s…

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Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  Everyday we are inundated with election analysis. Will Hillary Clinton win the Presidency? Will Donald Trump win the Republican nomination? Where are we as a country? Issues such as, illegal immigration, Islamic terrorism, the economy, the gap between the elite and poor, corporate corruption, taxes, healthcare, trade and many…

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#PRStudChat – The Role of #PR in the Integrated Marcom Structure (May 18)

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro, publisher at CommPRO.biz, an exciting hub for professionals…

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Donald Trump’s PR Lessons – CEOs Take Note…

By David E. Johnson, CEO, Strategic Vision PR Group Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016.  This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana.  Love Trump or hate him, he has shown…

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How You Can Monitor Press for Free Using Google Tools

By Jim Brock, Founder and Leader, MarketSpace In building MarketSpace, we’ve met with a lot of PR professionals and agencies. For all of them, a core discipline is tracking media mentions of their clients and products. It’s striking how many agencies rely on a combination of free services (mostly from Google) for this task. It’s a…

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The Value of Consistent Corporate Communications

By Dian Griesel, President of Dian Griesel International Whether the economy is booming or approaching a downturn, a company’s public relations budget is often the first to take a hit. When things are going well, some management teams consider public relations to be unnecessary, and when they’re not, shortsighted companies make hasty decisions in an…

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Media Relations: Proven Ways to Get More Out of It

By Frank Strong, Author of the blog, Sword and The Script My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in…

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Gould + Partners Releases PR Agency M&A Book

Gould+Partners, which specializes in PR and ad agency mergers and acquisitions just released,  “Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger or Acquisition,” by Rick Gould, CPA, J.D., managing partner of the firm that bears his name.   The how-to book provides In-depth guidance for how PR agency owners can boost…

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The PR Stunt that Saved Batman for Generations

By Frank Strong, Author of the blog, Sword and The Script PR is a long term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. While reinvention is a timeless public relations positioning strategy, for Batman the process would take decades…

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How Do You Sing Your Praises? Advertising vs. Public Relations

By Dian Griesel, President, Dian Griesel International “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped. Perhaps this method worked for Warhol whose edgy and unique persona along with his infamy and uncanny ability to get stacks of free media coverage were key to selling his…

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