PRSA 2013 International Conference

Brian Solis On the Future of Public Relations (PRSA Conference Recap)

Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning. “I’m still a student,” he said during today’s General Session at the PRSA 2013 International Conference in Philadelphia. And he implored attendees to keep learning as well. “Everything you think you know isn’t all you need to…

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Brian Solis on Social Media Engagement (VIDEO)

Brian Solis, principal analyst of Altimeter Group, was a General Session keynote speaker on Oct. 27 at the PRSA International Conference in Philadelphia. Afterward, he shared his thoughts with PR Tactics on connecting and engaging employees and on selecting the best social media platform and content to reach your audience. 

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Vernice ‘FlyGirl’ Armour on Having Permission to Engage (PRSA Conference Recap)

“One mission, one goal, one team — we’re all connected,” said Vernice “FlyGirl” Armour. “Acknowledge the obstacles; don’t give them power.” Armour, founder and CEO, VAI Consulting and Training, LLC, and the first African-American female combat pilot, gave this morning’s keynote presentation at the PRSA 2013 International Conference in Philadelphia. Her speech, titled “Zero to…

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PRSA Conference 2013: Multimedia Press Releases Win Award

We tend to hear that press releases are dead every so often.  Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.  However, there is ample evidence to show that the digital age has  in fact given a new lease on life to press releases. These digital releases…

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Gorkana Meets…Heather LaMarre

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Heather LaMarre, Assistant Professor at Temple University, on changing courses, emergent media and “strategic communication.” The thing that gets me up in the morning is…my family and…

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Gorkana Meets…Brian Solis

Gorkana caught up with Brian Solis, new media expert and bestselling author, at the PRSA 2013 International Conference. Gorkana: You mentioned during the Opening General Session that “People are now brands.” Do you consider yourself, “Brian Solis,” as a brand? Brian Solis: No, absolutely not. That would be incredibly egotistic! I view myself as a…

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Gorkana Meets…Jennifer Elena

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Jennifer Elena, CEO and Founder of JElena Group, on being the family spokesperson, big data and metrics and integrated marketing.  The thing that gets me up in…

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Gorkana Meets… Alice Leong

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Alice Leong, President of ALuminescent Consulting, on ballroom dancing, business strategy development and the impact of diversity and inclusion. The thing that gets me up in the…

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Gorkana Meets… Ruth Kim

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Ruth Kim is General Counsel, SVP and Senior Partner at Fleishman Hillard and also a speaker at the 2013 PRSA International Conference. The thing that gets me…

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Gorkana Meets…Marie-Josée Gagnon, APR

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Marie-Josée Gagnon, President and Founder of CASACOM, on being the Press Attaché of the Prime Minister and launching her own business. The thing that gets me up…

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Gorkana Meets…Dr. Don W. Stacks

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Don Stacks is a Professor at the School of Communication at the University of Miami and a speaker at the PRSA 2013 International Conference.  The thing that…

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Gorkana Meets…John G. Wirtz, Ph.D

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. John Wirtz is Assistant Professor of Advertising at University of Illinois at Urbana-Champaign.  The thing that gets me up in the morning is… My family. My…

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Gorkana Meets…Sherry Goldman

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Sherry Goldman is President of Goldman Communications Group and Adjunct Professor in PR at Long Island University/C.W. Post.  The thing that gets me up in the morning…

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Welcome to the PRSA 2013 International Conference. Meet the Co-Chairs.

Designed by communicators, for communicators.   The PRSA 2013 International Conference attracts public relations professionals from around the world and from nearly every career level, practice area, work environment and industry. The Conference is designed by communicators for communicators who want to enhance their knowledge, skills and abilities and advance in their careers. There are…

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Gorkana Meets…Sally Williamson

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the upcoming PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Sally Williamson, President and CEO of Sally Williamson & Associates, on impactful words, exceptional skills and building a solid base of clients. The thing that gets…

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Gorkana Meets…MaryBeth Vrees

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the upcoming PRSA 2013 International Conference.Click here to read the other Gorkana interviews. MaryBeth Vrees, Director of Customer Communications and Marketing at Pepco Holdings, Inc., on being a TV news anchor, transparency with the media and turning around the…

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Gorkana Meets…Myra Oppel, APR

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the upcoming PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Myra Oppel, Regional Director of Communications at Pepco Holdings, Inc., on reputation, being a journalist in the Deep South and turning around “The Most Hated Company”…

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Gorkana Meets… Laura Monica

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the upcoming PRSA 2013 International Conference.Click here to read the other Gorkana interviews. Laura Monica, VP Corporate Communications at Pepco Holdings, Inc., on changing the word “spin” to “positioning and “The Most Hated Company in America.” The thing that…

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Gorkana Meets…David Thompson

Editor’s Note: This is one of the series of interviews conducted by Gorkana with PRSA speakers participating in the the upcoming PRSA 2013 International Conference.Click here to read the other Gorkana interviews. David Thomson, SVP Marketing at Ustream and former CEO and Co-Founder of Genius.com, on ditching the pitch, being numb to embarrassment and cabaret singing. The thing…

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