PRSA International Conference: News Updates from Cision, Business Wire & TV Eyes
Cision & Story Marketing at PRSA 2012 International: The Future Starts Now By Heidi Sullivan for Cision
Join us at the PRSA 2012 International Conference. Twitter Co-founder Biz Stone set the tone for the 2012 conference with the opening keynote “Blending Technology with Humanity.” The combination of utilizing cutting-edge tools to truly engage in conversations and manage our stories is at the crux of everything we do. Cision Conference highlights include:
- Power your story through Story Marketing. It’s more important than ever for PR pros to produce great content and we need new methods to amplify that content across the social web. Join Cision’s VP of Global Media Research Heidi Sullivan and Social Studio Owner Daniel Lemin on Monday, October 15 from 10-11:15am in Nob Hill A-B as they explore “story marketing” and how to engage key audiences and communities more directly than ever before.
- Show your character and give your avatar a facelift. Attendees are encourage to drop by the Cision booth on the main exhibit floor (booths 16 & 17) for a complimentary custom caricature that you can wear as a badge throughout the conference and add a little spice to your online presence.
- Earned Media Measurement goes global. Measuring communications campaigns across the globe at high profile events and across social and traditional media can be tricky business. Join Cision Global Analysts Vice President Craig Mitchell and learn how sound media research can amplify the positive interplay between news and social coverage as you measure your campaign’s results.
Updated Press Release Measurement Research from Business Wire and SEO-PR
A new research report measuring the impact of press releases on defined business goals will be unveiled Tuesday at the PRSA International Conference. The ongoing research, a joint effort of Business Wire, SEO-PR and Rutgers Center for Management Development, helps demonstrate how press releases can provide a meaningful, cost-effective and measurable roll in a company’s sales cycle. The panel discussion, which in prior years has proven to be among the conference’s most popular, is scheduled as follows:
- Best Practices: How to Demonstrate ROI in Press Releases and Other Messaging, Tuesday, Oct. 16, 8-9:15 am, with Business Wire’s Laura Sturaitis and Greg Jarboe, co-founder of SEO-PR.
Business Wire will also have a large presence at the show, held in the company’s founding hometown, to discuss the roll of PR, press releases and online newsrooms in today’s world of integrated marketing. We look forward to welcoming the PRSA delegates to our hometown of San Francisco,” said Dick Bromley, Business Wire’s group vice president, Northern California, Pacific Northwest, and Asia Pacific region.
“Public relations is the cornerstone of a successful integrated marketing campaign, building earned engagement while reinforcing other brand messaging. We’re looking forward to sharing how we can partner with public relations practitioners in new ways to enhance measurable results.”
LexisNexis Signs with TVEyes for TV and Radio Search
LexisNexis® Business Information Solutions, a leading global provider of content and technology solutions, and TVEyes, the search engine for TV and radio, announced Sunday, a multi-year agreement for TVEyes to provide a consolidated feed of indexed television
and radio content.
“We are dedicated to providing a comprehensive collection of news and business sources for our customers from leading suppliers around the globe,” said Paul Al-Nakaash, Head of Content for LexisNexis Business Information Solutions. “Partnering with TVEyes enables us to offer access to a selection of broadcast licensed TV and radio news content.”
“To assure continued relevancy and profitability, television and radio content owners need to fully exploit opportunities from cloud-based services,” said David Ives, chief executive officer of TVEyes, Inc.