PRSA 2012 International Conference: Meet the Co-Chairs
Designed by communicators, for communicators.
The PRSA 2012 International Conference attracts public relations professionals from around the world and from nearly every career level, practice area, work environment and industry. The Conference is designed by communicators for communicators who want to enhance their knowledge, skills and abilities and advance in their careers.
There are countless individuals that make the International Conference possible — from the San Francisco Chapter Host Committee, to the PRSA special events, sponsorship and marketing teams. The PRSA 2012 International Conference Co-Chairs provide leadership, vision, inspiration, and knowledge of the pressing issues facing the public relations profession today.
PRSA 2012 International Conference Committee Co-Chairs:
Rob Flaherty, APR, Senior Partner, President & CEO, Ketchum
As president of Ketchum, Rob Flaherty works closely with CEO Ray Kotcher and other leaders to guide the strategy, client service and performance of the agency. He serves on Ketchum’s Worldwide Executive Committee, and is responsible for the agency’s North American operations, Global Research Network, and change management unit, Ketchum Pleon Change.
Specializing in corporate positioning and issues management, Flaherty led a team in 2006 that provided crisis management and global media relations support for the G8 Summit in St. Petersburg, Russia. He also led crisis management support teams for three Olympic torch relays. He serves on the board of the Institute for Public Relations, and on the Agency Management Committee of the Council of Public Relations Firms. In recent years, he was selected as one of the “15 Leading Lights” in U.S. public relations, and a finalist for the PRWeek “PR Professional of the Year.”
Jack Martin, Global Chairman & CEO, Hill+Knowlton Strategies
Prior to taking on the roles of global chairman and chief executive officer of Hill+Knowlton Strategies, Jack Martin was founding chairman of Public Strategies, which merged with Hill+Knowlton in 2010. At Hill+Knowlton, Martin has reorganized the management structure and leadership team, with primary emphasis on client service. He has created vice chairman posts for global client service and talent, promoted leaders from within to higher responsibilities and recruited new talent.
For more than 20 years, Martin has devoted his time and energy to managing large client relationships involving numerous and complex business transactions around the world. He has personally managed the communications, government affairs, brand and investor relations strategy for leaders at some of the world’s largest corporations. His career has been significantly shaped by his association with his long-time friend and mentor, U.S. Senator Lloyd Bentsen, beginning with his first job as a travel aide at the age of 21, and serving as executive assistant in the U.S. Senate and campaign manager for two of Bentsen’s re-election campaigns.
Martin serves on the board of the Smithsonian National Museum of American History.
Janet Tyler, APR, Co-CEO and Founder, Airfoil Public Relations
As co-CEO and a founding member of Airfoil Public Relations, Tyler leads the company’s international business development, driving strategy for entering new markets and formulation of digital service offerings, and fostering global client and partner relationships. A seasoned and respected communications professional, she has played an instrumental role in Airfoil’s success, building long-term client relationships with industry pioneers such as Microsoft, eBay and PayPal. She also established Airfoil’s Silicon Valley office to extend the agency’s reach into emerging technology and new media segments.
She currently serves as an executive board member of the PRSA Counselor’s Academy, an officer for the Council of Public Relations Firms, and as an advisory board member for Highway T, a technology consultancy for nonprofit organizations.





