NEW DATE: Winning Over the C-suite – How Data Help Prove PR’s Impact on Business Outcomes
Tuesday, 10/25/2012 (NEW DATE)
2:50pm ET / 11:50am PT
Quantifying PR’s value and bottom-line contribution remains one of PR’s greatest challenges. In this session, attendees will learn how to deliver the PR performance data for which the C-suite is looking; gain a better understanding of how to apply PR data, analysis, and insights to clearly demonstrate PR’s power to drive meaningful ROI – including revenue generation, asset retention, efficiency, and cost avoidance. The language of business is data. This session will prepare you to translate PR results into the CEO’s value equation. You will also learn how to highlight the short-term successes of data programs for senior managers who demand immediate results and to set expectations for those who prefer longer-term thinking.
Mark Weiner, CEO of PRIME Research, moderates a discussion in which senior PR executives representing the best practices for corporate, brand and agency communicators share their expertise through their stories, case histories and experiences.
This webcast takes place during the PRWeek Dashboard Virtual Event: The Bottom Line on Data, showcasing the impact that data has on business outcomes.
Mark Weiner CEO PRIME Research
Allyson Hugley EVP Measurement, Analytics, and Insights Weber Shandwick
Eugene Colter SVP of marketing communications PIMCO
Follow the conversation on twitter on October 3rd: use #PRWdashboard
Questions? Please contact Adele Durham at firstname.lastname@example.org.
Interested in exhibiting? Please contact Lauren Lombardo at email@example.com.
Can’t attend live? Register to receive a link to the recorded webcast.