The Life of a PRIME Research Fellow: Week 5
by Nicole Lee
I can’t believe my time at PRIME Research is already coming to an end. To conclude this blog series, I’d like to share some takeaways from my experience:
- Academia isn’t only for universities. While client work has to come first, PRIME finds ways to use its resources to answer broader academic questions and pursue research interests to benefit the PR industry in general.
- PR is art and science. This is something I’ve known since my first PR class at San Diego State, but at PRIME I got a better understanding and hands-on experience with the science side.
- A diverse team is a strong team. Having a team of people with different backgrounds, interests and expertise makes you more capable of dealing with different situations and seeing problems from different perspectives. While at PRIME, I’ve worked with a team that understands all aspects of what they do, yet everyone has their individual strengths, whether it is strong PR experience, social media savvy, or a mind for statistics.
- Adaptability is essential in any area of PR. While PR fundamentals stay the same, the tools may change and organizations must be willing and prepared to adapt. As PRIME’s clients have amped up social media strategies, PRIME has responded by adapting its coding methods to fit the social realm.
These are just a few of the things my fellowship has taught me or validated what I have already learned. I’m sure there are many other lessons that I won’t even realize until I use them in my professional work life in the future.
NOTE: Nicole Lee has completed her PRIME Grunig Research Fellowship at the firm’s Ann Arbor, MI offices. While this is the last post of Nicole’s series about her experience, we hope it’s not the last time we hear from Nicole.
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